Digital Strategy
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Is Marketing now a Technology Function?

Is Marketing now a Technology Function? | Digital Strategy | Scoop.it
The explosion of digital technology is radically transforming the marketing function and the role of marketing professional.Today the Big Blue announced that it would be investing an additional $100
Tarun Mitra's insight:

Today's new technology has helped us understand psychographic profiles - behaviour, attitudes and interests. The new tools have also given us enormous power to better engage our audience through 'Relevance'. As technology continues to evolve, so will marketing.

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New Story of Marketing; What changed and What’s Next?

New Story of Marketing; What changed and What’s Next? | Digital Strategy | Scoop.it
Brands are not built by advertising alone. Neither are consumers only those who buy a product. Today, a consumer is anyone who is consuming your brand and its identity.Marketing function, as we knew
Tarun Mitra's insight:

If one looks at the media ecosphere today, the traditional media is at odds with newsfeed. No longer are people stopping to look at billboards. Nor are they cutting out print ads for future reference. And they are definitely not waiting for commercial breaks to entertain them. The average consumer on the street looks at advertisements as distractions that need to be done away with. Quick and fast.

 

So where and how does the marketer ‘connect’ with his consumer? Where is the value addition? And why should a consumer leave his preference for a particular brand and switch to another?

 
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