Digital Strategy
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Disney and ESPN Media Networks Lead the Line Up at Innovation Enterprise's Digital Strategy Innovation Summit in San Francisco This September, 25 & 26

>PRWEB.COM Newswire
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50+ Tools for Content Curation and Content Marketing

50+ Tools for Content Curation and Content Marketing | Digital Strategy | Scoop.it

This list of 50+ tools is meant to help you find, sift and organize, then share – what’s relevant to your readers and audience.


Via Jeff Domansky, massimo scalzo
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Merideth Harrington's curator insight, July 22, 2014 3:21 PM

Everyone is always looking to make finding and sharing content more efficient. This article really sums up all of the options in a nice neat little package. So...the next time you are fresh out of content ideas, jump on one of these sites to find sharable content or to find some inspiration to unlock that writer's block! 

massimo scalzo's curator insight, July 23, 2014 3:55 AM

Wow ! 50+for Content Curation...

massimo scalzo's curator insight, July 27, 2014 8:23 AM

Wow ! 50 toos for Content & Marketing !

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What 3 Content Types Drive the Most Interaction on Facebook?

What 3 Content Types Drive the Most Interaction on Facebook? | Digital Strategy | Scoop.it
Recently I have been experimenting with Facebook to see which type of content creates the most interaction with readers, what drives sharing on Facebook and increases virality.
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The five immutable laws of digital marketing

The five immutable laws of digital marketing | Digital Strategy | Scoop.it
Marketers grapple with digital everyday. Why? Because the laws of marketing have changed. These five laws can help you navigate the torid waters of today's digital marketing.
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The social experiment | Archive | Marketing Week

The social experiment | Archive | Marketing Week | Digital Strategy | Scoop.it
Brands are learning that social media requires a content plan and nimble processes to take advantage of the constantly changing platforms.
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How to Develop Your Digital Strategy

How to Develop Your Digital Strategy | Digital Strategy | Scoop.it
Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about how to actually develop one.
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massimo scalzo's curator insight, July 2, 2014 4:22 AM

Clients are often confused about how to develop a Digital Strategy ? Well, frankly speaking they are !

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A Digital Strategy is a data strategy | MWD Advisors

Since we published our Digital Enterprise Shift report a few months ago I've been involved in quite a few conversations about 'Digital strategy'. What is a...
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The digital tipping point: McKinsey Global Survey results | McKinsey & Company

The digital tipping point: McKinsey Global Survey results | McKinsey & Company | Digital Strategy | Scoop.it
Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact. A McKinsey & Company article.
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10 stellar examples of NASA’s social media strategy

10 stellar examples of NASA’s social media strategy | Digital Strategy | Scoop.it
It’s not all just gob-smacking pictures of intergalactic phenomena and breathtaking rocket launches, you know.
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PwC warns firms of need for digital strategy rethink

PwC warns firms of need for digital strategy rethink | Digital Strategy | Scoop.it
PwC warns firms of need for digital strategy rethink
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Government to unify digital market strategy | PublicTechnology.net

Government to unify digital market strategy | PublicTechnology.net | Digital Strategy | Scoop.it
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Google's Dark Ages Diversity Strategy Fails

Google's Dark Ages Diversity Strategy Fails | Digital Strategy | Scoop.it
Americans are rightly dismayed that Google, one of our most iconic technology companies, has possibly the worst "diversity" employment record of any Fortune 500 company....
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Digital Strategy Innovation Summit, San Francisco

Digital Strategy Innovation Summit, San Francisco | Digital Strategy | Scoop.it
Digital Strategy Innovation: The must attend conference for leaders in Digital Strategy
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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | Digital Strategy | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.

 

Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.

 

Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.

 

However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading


Via Martin (Marty) Smith, massimo scalzo
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malek's curator insight, July 18, 2014 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 2014 12:54 PM

add your insight...

massimo scalzo's curator insight, July 20, 2014 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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The five immutable laws of digital marketing

The five immutable laws of digital marketing | Digital Strategy | Scoop.it

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.

 

#2. The Law of Virality

In many cases, virality is not a random effect but the result of careful engineering.

 

#3. The Law of Commonplace

If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.

 

#4. The Law of Interruption

Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.

Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.

 

#5. The Law of Gravity

The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.

 

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Via marketingIO, massimo scalzo
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FRANK FEATHER ~ Business Futurist's curator insight, July 21, 2014 9:58 AM

Stop and think about these important marketing items.

Amanda Lane's curator insight, July 21, 2014 3:58 PM

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. 

massimo scalzo's curator insight, July 23, 2014 3:58 AM

5 Rules of Digital Marketing...

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4 Reasons That CEOs Make Terrible Marketers

4 Reasons That CEOs Make Terrible Marketers | Digital Strategy | Scoop.it
One of my favorite bosses, a CEO himself, once said to me, “I told [the company who was acquiring our company] that you say CEOs should not try to market.” And to his credit, he left marketing
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CEOs taking up digital strategy role but organisational challenges remain

CEOs taking up digital strategy role but organisational challenges remain | Digital Strategy | Scoop.it
CEOs are becoming more actively involved in digital strategy than ever before yet many companies have not made the organisational-level changes necessary to embrace digitisation successfully, a new report claims.
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Not sure how to reinvent your digital strategy? Get our free e-guide now | Features | LondonlovesBusiness.com

Not sure how to reinvent your digital strategy? Get our free e-guide now | Features | LondonlovesBusiness.com | Digital Strategy | Scoop.it
Technology is changing business unbelievably quickly, and you need to stay ahead
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Applying the Secrets of Gamification to Your Digital Marketing Strategy

Applying the Secrets of Gamification to Your Digital Marketing Strategy | Digital Strategy | Scoop.it
Have you ever watched teenagers play 'Call of Duty' for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's gamification. Companies have been employing this technique for years-decades, even--but over the past few years, digital marketers have started to realize that gamification can take their campaigns to new levels.
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What is a 'digital strategy'? | Information Age

What is a 'digital strategy'? | Information Age | Digital Strategy | Scoop.it
More than 50% of business executives say they have a digital strategy, a Gartner survey has found. What exactly do they mean?
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How Evolved is Your Digital Strategy?

How Evolved is Your Digital Strategy? | Digital Strategy | Scoop.it
Today’s insurers encompass a broad range on the digital spectrum, but those who are farther behind will likely fail in the long term.
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Agencies want more guidance on digital strategy -- FCW

Agencies want more guidance on digital strategy -- FCW | Digital Strategy | Scoop.it
IT and HR managers are reasonably happy with the progress their agencies have made but want senior leaders to play a more active role.
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Holland’s risky strategy pays off as they repeatedly catch Spain napping

Holland’s risky strategy pays off as they repeatedly catch Spain napping | Digital Strategy | Scoop.it
Robin van Persie and Arjen Robben were too sharp for Spain’s defenders as Holland produced a big upset with a 5-1 win in World Cup Group B
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Do You Have A Data Strategy?

Do You Have A Data Strategy? | Digital Strategy | Scoop.it
The ongoing digitalization of our environment has created a vast amount of data about just about every aspect of what we get up to. Every page we visit, every click, every search engine term, every purchase is recorded in a log file and associated either with our online identity if [...]
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