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Rescooped by Brant Kelsey from The MarTech Digest
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The Best Social Media Management Software [Infographic] - Profs | #TheMarketingTechAlert

The Best Social Media Management Software [Infographic] - Profs | #TheMarketingTechAlert | Digital Strategy | Scoop.it
“Social Media - How does the social management software you use compare with the ones receiving the best reviews? Find out the rankings of 13 social media management products in the following infographic.”____________________________________________________► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required! Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Rescooped by Brant Kelsey from Social Media, SEO, Mobile, Digital Marketing
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3 Free Website Analysis Tools You Should Be Using

3 Free Website Analysis Tools You Should Be Using | Digital Strategy | Scoop.it
Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors.
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Rescooped by Brant Kelsey from MarketingHits
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How to Create a Mobile-First Content Marketing Strategy

How to Create a Mobile-First Content Marketing Strategy | Digital Strategy | Scoop.it
A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet,mobile website visitors have a 9.56 percent higher bounce rate on an average than desktop visitors. These conflicting stats demonstrate that, while there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome.Indeed, the 93 percent of B2B marketers who create content (as indicated by CMI’s most recent research) should mobile-optimize their content marketing strategy in order to extend the time visitors spend engaging with their content, and convert more of those mobile visitors into customers.Here are a few usable tips to help you do just that:
Via Brian Yanish - MarketingHits.com
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Why you shouldn't put the future of your brand in the hands of your neighbour's 14-year-old son – Onespacemedia is a digital creative agency

Why you shouldn't put the future of your brand in the hands of your neighbour's 14-year-old son – Onespacemedia is a digital creative agency | Digital Strategy | Scoop.it
Why is web development so expensive? http://t.co/O98KRGNub4 #webdesign #dev #tech
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Your Website Sucks - Business 2 Community

Your Website Sucks - Business 2 Community | Digital Strategy | Scoop.it
Business 2 Community
Your Website Sucks
Business 2 Community
They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible.
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Rescooped by Brant Kelsey from Content Strategy |Brand Development |Organic SEO
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The Top 13 Factors for Google Local Carousel

The Top 13 Factors for Google Local Carousel | Digital Strategy | Scoop.it
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conv

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Level343's curator insight, December 16, 2013 9:33 AM

Social Signals are strongly correlated with the TOP ranking results. The Social Behavior could be one of the most important direct ranking factors for the Local Carousel as it has many different advantages:

 

all user’s attributes as industry/contribution activity , user location, interaction with other accounts history

– could be used in the ranking algorithmit is very difficult to create fake signals from high authority accountsit can send local signals 

– depending on the location of the usersincrease the number of social backlinks 

– Google+ re-shares

– contains backlinks to original postsincrease the number of organic backlinks 

– as some of the SM followers will link their blog articles to your content

 

Rescooped by Brant Kelsey from Social Media, SEO, Mobile, Digital Marketing
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12 Types of Evergreen Content That Attract Valuable Links

12 Types of Evergreen Content That Attract Valuable Links | Digital Strategy | Scoop.it
**Evergreen content, or content that is updated regularly and won't quickly become out of date or totally incorrect within a short time period, is a smart way to attracts links. Here are 12 examples of evergreen content you can add to your website.
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Rescooped by Brant Kelsey from Content Strategy |Brand Development |Organic SEO
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SEO Penalty and Algorithm Recovery Timelines

SEO Penalty and Algorithm Recovery Timelines | Digital Strategy | Scoop.it
Examples of real world SEO Penalty and Algorithm Recovery Timelines

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Level343's curator insight, January 23, 2014 1:42 PM

Great article by Alan... 

Rescooped by Brant Kelsey from Content Strategy |Brand Development |Organic SEO
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Organize Your Content Marketing with Google Calendar

Organize Your Content Marketing with Google Calendar | Digital Strategy | Scoop.it
Brittany Berger shows you how to plan and organize your content marketing strategy by using a free, mobile tool - Google Calendar.

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Level343's curator insight, December 31, 2013 12:45 PM

This may seem like a lot of work to get set up, but that’s all. Most of these tips are things you’ll need to do eventually. You’re just doing it before you actually write and publish a piece of content, which takes away a lot of stress in the long run. They key to succeeding with blogging and any other form of content marketing is staying organized and planning ahead.

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Websites attempt to tame nasty comments - The Spokesman Review

Websites attempt to tame nasty comments - The Spokesman Review | Digital Strategy | Scoop.it
MiamiHerald.com
Websites attempt to tame nasty comments
The Spokesman Review
The efforts put sites in a delicate position. User comments add a lively, fresh feel to videos, stories ... But anonymity has been eroding in recent years.
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10 Questions to Ask When Creating a Social-Media Marketing Plan.

10 Questions to Ask When Creating a Social-Media Marketing Plan. | Digital Strategy | Scoop.it

To attract and engage social-media fans and followers — and ideally convert them into customers — you’ll need to carefully map out a clear, effective social-media strategy. Here are some questions you should ask when building your company’s social-marketing plan:

 

1. What should my company aim to achieve with social media? 

That depends on the type of business you’re in. You may want to use social media to gain exposure for your brand, to directly interact with your customers or to promote specific products and services.

 

“The first and most important step in creating your plan is to clearly identify your goals,” says Lee Odden, chief executive of TopRank Online Marketing, a Minnesota-based, a digital marketing agency, and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Wiley, 2012). ”Next, understand your customers’ goals, and then figure out how your social-media strategy will connect both.”

Odden suggests that you first define how your social-media outreach marketing will provide value to your customers. Specifically, think about how you can use social media to solve your customers’ problems.

2. Who should set up and maintain my company’s social media accounts?

If you’re a small company with few employees, consider delegating the task to a staff member who has a good track record of implementing effective social-media campaigns. If you have a larger company, a qualified employee in the marketing department might be a good fit for the task. Businesses with larger budgets but not enough experience with social-media marketing could benefit from hiring a social-media marketing consultant or firm, says Odden.

 

3. Should my company have a presence on all of the popular social-media networks? 

As a starting point, Odden advises that small businesses begin with a blog and a presence on just one social network, at least for the first few months. Which network? Find out what by surveying your customers about which platforms they use the most.

 

The more your company grows — as well as your digital marketing budget — the more social networks you can experiment with.

 

4. What are the best social networks for small businesses? 

Whether your company is large or small, you can’t go wrong with a Twitter account, Odden says. It’s a platform that is easy to learn and use, and you can’t beat the 140-character limit.

 

Odden also says Google+ is essential to be on, if only to boost your site’s search engine optimization (SEO). If your company is mainly a B2B firm, you’ll want to be on LinkedIn and Slideshare to reach influencers within your industry. For B2C companies, being on Facebook and Pinterest can be smart.

 

5. How often should I post new content on my social networks? 

Porterfield advises posting on all of your social networks two to five times a day. Your followers visit social-media sites at different times of the day. “One post a day simply isn’t enough because most of your fans won’t see it simply due to timing,” she says.

 

To reach more of your followers more often, stagger your posts consistently throughout the day.

 

6. What types of content should I post on which social platforms?

Certain types of content generally work better on certain social-media platforms, according to Odden. For example, Facebook, Pinterest, Google+ and Instagram are inherently visual, so striking, memorable images of your products, company events and perhaps behind-the-scenes snapshots of employees at work can be effective choices for those particular platforms. But text-only status updates on Facebook without an accompanying link also trend well, especially when asking questions.

 

On Twitter, aim for a good balance of tweeting about your company and retweeting others’ content, including that of your business partners and industry influencers, according to Odden. LinkedIn is popular for sharing company news, productivity tips and thought leadership articles.

 

Odden recommends curating a diverse mix of content types (standout photos, short videos, useful links, helpful tips, thoughtful question, etc.) across your social-media platforms to keep things interesting and fresh. When you do, your followers will come back for more.

 

7. Should I use social media to provide customer service? 

Social media is fast becoming the most common way for current and potential customers to interact with businesses. You can use Facebook, Twitter, Google+ and other platforms to instantly (and publicly, mind you) field and respond to customer questions, order status inquiries, and, yes, even complaints.

 

8. How can I convert social-media followers into customers? 

Porterfield says there aren’t any surefire tricks to earn fans’ and followers’ dollars, though some tactics seem to work better than others. For instance, Facebook ads can be an easy, inexpensive way to grow your fan base, increase engagement and collect sales leads. It’s up to you to convert those sales leads.

 

Porterfield also suggests implementing a cross-platform contest that integrates several social channels, like Twitter, YouTube, Facebook and Pinterest. Sweepstakes that offer rewards that resonate with your target market can be effective in attracting potential customers. To drive consumers to your online store, for example, you might send a tweet that describes a contest on your Facebook Page with a link to the rules and entry form found within your online store.

 

9. How can I measure the success of my social-media marketing efforts? 

It’s important to continually track your social-media marketing metrics in order to gauge which tactics and types of posts work and which don’t.

 

Some social platforms offer their own metrics. Facebook, for instance, gives Page administrators access to Page Insights data for free. These tell you how many people are interacting with your posts. You can use the data to better plan future posts and decide on the most effective ways to connect with your fans and followers. LinkedIn provides similar analytics for company pages.

 

Use Google Analytics to see how effective your social-media campaigns are at driving traffic to your main website or online store. If you see Twitter, Facebook, Pinterest or other social platforms you’re active on listed as top referrers to your site, your social-media efforts are not for naught.

 

10. What is the biggest mistake to avoid? 

Ironically, the answer here is not having a social-media plan. So, have one and stick to it. “Social media is constantly changing, so you need to be ready to change and adapt all the time as well,” Porterfield says. Constantly evaluate and refine your social strategy. Doing this on a monthly basis can help you identify which tactics are working and which ones to ditch.

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Rescooped by Brant Kelsey from Content Strategy |Brand Development |Organic SEO
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WordPress Tweaks To Improve SEO

WordPress Tweaks To Improve SEO | Digital Strategy | Scoop.it
I’m a big fan of WordPress, it’s easy and convenient and there are so many options and customizations.  The only downside is that many people don’t realize how important the customizations and plugins are.  You see, as an “out of the box” tool,...

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Level343's curator insight, December 14, 2013 5:23 PM

Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

 

www.example.comexample.com/
www.example.com/index.htmlexample.com/home.asp

 

But technically all of these URLs are different. A web server could return completely different content for all them. When Google “canonicalizes” a URL, we try to pick the one that seems like the best representative from that set.