The ability to “read” people is by far one of your most valuable skills in business. The people you interact with each day send you signals, and if you learn what to look and listen for, each person will tell you exactly how to effectively work with him. Everyone experiences the same basic human needs—results, recognition, regimentation and relationships—with some holding more dominance than others. Depending on the weight placed on each need, people differ in personality. So what is there to read?
Why Do People LOVE & HATE Startups? Biggest startup haters? Answer: Other Startups. To be fair the VAST majority of fellow startups at the American Tobacco Campus and American Underground are AWESOME and HELPFUL.
Some have been abusive and mean. We got to thinking about what might be making some fellow #startups so snarky and angry. We think it may be the process.
This post shares the strange WALK THIS WAY undercurrent inside the startup ecosysem and wonders if David Amerland's New Value System might "beat the dogs" less and accomplish more.
We've been down this road so many times in life. Going to football camp as a kid first thing everyone had to know was if you could get hit. The next thing everyone wanted to know was could YOU hit. So much testosterone so little time (lol).
Why do you think people love or hate startups? Share your experiences and I will curate into the post. Thanks and have a great weekend. Marty
Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on. Marketing topic(s):Consumer buying behaviour. Advice by Danyl Bosomworth.
If you’ve got a product-based page on Facebook (but haven’t entered your physical address), you might have noticed recently that your page ratings are no longer showing. It’s not a bug, it’s a feature. Facebook confirmed to Inside Facebook on … Continue reading →
Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?
Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.
Press outreach and mass media attention is often a problem for many businesses. Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities....
About 2200 years ago Archimedes stepped into his bath and exclaimed, “Eureka!”
It was a moment of sudden discovery. The eureka effect. A moment of deep insight. It’s an epiphany which translates as “striking appearance.” In that moment a previously unsolvable problem becomes suddenly clear and obvious.
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
Now is the time to get serious about social and put your business fully on the path to becoming a socially connected enterprise. This free ebook will show you how to get there with 20 short—but impactful—principles, like:
- Laying the groundwork for social success - Turning weak ties into strong connections - Creating a social listening center Attracting new fans with social experiences
Soon you’ll be on the road to forging deeper relationships with customers and employees and greater relevance with social and traditional customers alike.
Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.
But first you need to know who these influencers are.
You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.
In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....
Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. Our new report is based on a survey we cast over the last year. Its goals were twofold: 1) to unearth where companies and supporting teams are in their metamorphic digital transformation efforts; and 2) also to capture a current snapshot for future comparison.