Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
As various technology platforms evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.
Transmedia is an interesting concept, allowing content to mutate according to the media platform it is consumed on. So instead of creating once, publishing everwhere, you allow the audience to adapt as they see fit.
This allows mobile users to adapt the content according to their context (on-the-go, intermittent connectivity), or tablet users to change content according to time of day (in front of the TV, relaxed browsing).
The article doesn't say exactly how it will work, but there is some sense in it. Context has long been a concern of the content strategist, but allowing the reader the control to change the content according to context is a something new.
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