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Using Curation To Create The Perfect Content Marketing Mix

Using Curation To Create The Perfect Content Marketing Mix | Digital Strategy 101 | Scoop.it
 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish...

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Infographics: Fastest-growing content marketing strategy, says survey

Infographics: Fastest-growing content marketing strategy, says survey | Digital Strategy 101 | Scoop.it
A study from IDG Networks reveals that B2B companies increasingly rely on infographics to drive audience engagement and lead generation.
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Using Analytics to Plan Great Content

Using Analytics to Plan Great Content | Digital Strategy 101 | Scoop.it
Struggling to plan your editorial calendar? Here’s how to look back at what’s worked in the past.

 

Kat French gives us a useful basic guide to using Google Analytics to help plan better content.

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Using Curation To Create The Perfect Content Marketing Mix

Using Curation To Create The Perfect Content Marketing Mix | Digital Strategy 101 | Scoop.it
 Uberflip have released this Infographic about the rise of content curation as a content marketing strategy, showing that curation can be used to increase visibility, boost SEO, and establish...

[[ This is a content summary only.
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Kentucky Colleges Make Social Media Monitoring Mandatory | Social Media Sun

Kentucky Colleges Make Social Media Monitoring Mandatory | Social Media Sun | Digital Strategy 101 | Scoop.it
RT @AyPee: Kentucky Colleges Make Social Media Monitoring Mandatory http://t.co/6tU6ORFn via @etelligence...
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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | Digital Strategy 101 | Scoop.it
Content - As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | Digital Strategy 101 | Scoop.it

As various technology platforms evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around their everyday content experiences, according to a study by Latitude.

 

Transmedia is an interesting concept, allowing content to mutate according to the media platform it is consumed on. So instead of creating once, publishing everwhere, you allow the audience to adapt as they see fit.

 

This allows mobile users to adapt the content according to their context (on-the-go, intermittent connectivity), or tablet users to change content according to time of day (in front of the TV, relaxed browsing).

 

The article doesn't say exactly how it will work, but there is some sense in it. Context has long been a concern of the content strategist, but allowing the reader the control to change the content according to context is a something new.

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Content Curation In Ten Minutes A Day | IncSlingers

Content Curation In Ten Minutes A Day | IncSlingers | Digital Strategy 101 | Scoop.it
A few weeks ago I wrote about the Three C's of Social Content - Creation, Curation and Cultivation, today I'm going to focus on content curation.
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Lexmark to abandon inkjet for digital strategy: Three examples of total business transformation

Lexmark to abandon inkjet for digital strategy: Three examples of total business transformation | Digital Strategy 101 | Scoop.it
What does a printing company do when it doesn’t make printers anymore?
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