Digital Strategy
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Digital Strategy
now companies can manage Web, Social and Mobile to reach their marketing and Communication goals in a structured methodology
Curated by Luigi Caricato
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With more consumers embracing mobile web, why aren't brands? - The Guardian

With more consumers embracing mobile web, why aren't brands? - The Guardian | Digital Strategy | Scoop.it
The Guardian
With more consumers embracing mobile web, why aren't brands?
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The Importance of Developing a Mobile Marketing Strategy in 2013

The Importance of Developing a Mobile Marketing Strategy in 2013 | Digital Strategy | Scoop.it
Small businesses are making increasing efforts to release more mobile marketing offerings for their clients; and this has turned out to be one of the most important marketing strategies for 2013. If your small ...
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How Social Media Supports SEO

How Social Media Supports SEO | Digital Strategy | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello, John van den Brink, Ivo Nový
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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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100 Social Media Stats From 2012 [INFOGRAPHIC]

100 Social Media Stats From 2012 [INFOGRAPHIC] | Digital Strategy | Scoop.it
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.

 

Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.

What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.

With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…


Via Alex Butler
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Murray McKercher's curator insight, January 5, 2013 8:46 AM

91% of mobile internet access being used for social activities...

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Marketing Trends 2014 - Smart Insights Digital Marketing Advice

Marketing Trends 2014 - Smart Insights Digital Marketing Advice | Digital Strategy | Scoop.it
22 Digital Marketing techniques that demand attention Each year, I review the latest trends in Digital Marketing to help define digital technologies and ma. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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State of Social Media Advertising - Business Insider

State of Social Media Advertising - Business Insider | Digital Strategy | Scoop.it
This Plan To End Government Spying Has Grown So Big It Might Actually Work .... u.s. social by device. BI Intelligence. The media constellation has become increasingly fractured.
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Jeff Stibel: 'The web is dead - and the app (thankfully) killed it'

Jeff Stibel: 'The web is dead - and the app (thankfully) killed it' | Digital Strategy | Scoop.it
Combined with apps, the newer, nimbler mobile net is making the internet a far more useful place

Via Alex Butler
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eMedToday's curator insight, September 2, 2013 7:06 AM

One reason we're using apps instead of the web is that we are mobile. The other reason is even more important: we're suffering from information overload. Despite all the talk of " big data", too much of it is hard to digest. The brain evolved in a world of limited information; abundance causes havoc. There is simply too much on the internet and, although the web excels at finding information, it does a poor job of filtering it.


 

eMedToday's curator insight, September 2, 2013 7:07 AM

Pharma need to think apps. Here is why and why e detailing needs to be done on an mobile app.