"I come neither to praise the QR code nor to bury it, but rather to heap on some fresh data that might help us to find a middle ground in this debate. In addition, I'll provide some actionable insights for how marketers can make QR experiences work better for consumers going forward." ~Eric Anderson
When you hear the term social media most people immediately think about Facebook and Twitter and consumer focused campaigns and conversations. But what doesn't come immediately to mind is that Social is a very powerful channel for B2B organizations.
"Affluent families are much more likely to engage in social media than affluents without kids. They are, for example, nearly 10 percentage points more likely to maintain a social media profile (Facebook far and above is the preferred platform both for families and for affluent households without kids); they are more likely to have had a social networking app installed on their wireless device; they have an average of 164 contacts versus 137 for affluent households without kids; and 50% of affluents with kids are spending 20 or more hours per week on social networks...."
BlueSky Factory shares example of Art.com's email campaign featuring ALT tags for images. Most email clients block images by default but as you can see, these clear descriptions convey the calls to action.
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. Read this post on how you can improve your e-commerce product page to be big time converters!
We're excited to announce the release of our Coupon WordPress Plugin and Widget which will be debuted at the Financial Blogger Conference being held 9/30 - 10/2 in Chicago. As part of our goal to enable bloggers and partners to optimize website monetization,...
In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes.
"One client I worked with in the past went through numerous steps to evaluate current programs, and in the end, the client not only reduced the total number of campaigns it was sending to its customers, but it also saw an increase in opens, clicks and conversions. The process followed a number of distinct steps in order to reach the end goal, and I suggest you follow these as well when evaluating your campaigns as you prepare for 2012." - Spencer Kollas, Author
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.