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Digital Strategies for Social Humans
Tips & News for Humans finding their way in the chaos of digital marketing & social media.
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How Groupon’s Ripple Effect on Yelp and Facebook Can Hurt Your Reputation | BNET

How Groupon’s Ripple Effect on Yelp and Facebook Can Hurt Your Reputation | BNET | Digital Strategies for Social Humans | Scoop.it
Generating a mass thumbs up on the social network can only be a good thing, right?
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Company Websites Top Source of B2B Leads - eMarketer

Company Websites Top Source of B2B Leads - eMarketer | Digital Strategies for Social Humans | Scoop.it
Better tracking is still needed to determine quality.
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5 Handy WordPress Tips for Content Marketing | Business 2 Community

5 Handy WordPress Tips for Content Marketing | Business 2 Community | Digital Strategies for Social Humans | Scoop.it
With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S.
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5 Steps to Using Twitter for Ecommerce Marketing

5 Steps to Using Twitter for Ecommerce Marketing | Digital Strategies for Social Humans | Scoop.it
5 quick tips on how to engage with customers on twitter.
 
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Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast Company

Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth | Fast Company | Digital Strategies for Social Humans | Scoop.it
Companies set up Facebook Pages to market themselves. But until now, they’ve only had fairly blunt instruments--like the number of Likes--to measure how well they’re doing.
 
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Launching iOS apps from an Email Newsletter

Launching iOS apps from an Email Newsletter | Digital Strategies for Social Humans | Scoop.it

This post will look at launching apps from emails in the iOS mail clients (iPhone, iPad, iPod). While it’s not as easy as we would like it, it can be done. ~by Alex Williams via Trendline Interactive

 
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10 Facebook Timeline Designs That Will Blow You Away [PICS]

10 Facebook Timeline Designs That Will Blow You Away [PICS] | Digital Strategies for Social Humans | Scoop.it
We've picked 10 examples of Facebook Timeline cover photo designs that are truly outstanding.
 
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Dive Deeper into Klout with Topic Pages « Measuring Online Influence: The Official Klout Blog

Dive Deeper into Klout with Topic Pages « Measuring Online Influence: The Official Klout Blog | Digital Strategies for Social Humans | Scoop.it
Klout Blog on how to understand and measure online influence...
 
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4 Things Experts Can Teach You About SEO [New Ebook!]

4 Things Experts Can Teach You About SEO [New Ebook!] | Digital Strategies for Social Humans | Scoop.it

Hubspot updates it's popular ebook on SEO best practices. 

 
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Digitopoly | Competition in the Digital Age

Digitopoly | Competition in the Digital Age | Digital Strategies for Social Humans | Scoop.it

Interesting collection of articles on digital trends.

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The role of other sources of local information | Project for Excellence in Journalism (PEJ)

The role of other sources of local information | Project for Excellence in Journalism (PEJ) | Digital Strategies for Social Humans | Scoop.it

Pew Research Center shares how people learn about their local community. Internet searches are #1, local businesses should focus on their website & SEO, according to this report.

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YouTube, on a Schedule

YouTube, on a Schedule | Digital Strategies for Social Humans | Scoop.it
YouTube is finalizing contracts for its first of more than a dozen channels featuring regularly scheduled content on big broad themes such as fashion and sports.
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Reasons the QR code is not dead - iMediaConnection.com

Reasons the QR code is not dead - iMediaConnection.com | Digital Strategies for Social Humans | Scoop.it

"I come neither to praise the QR code nor to bury it, but rather to heap on some fresh data that might help us to find a middle ground in this debate. In addition, I'll provide some actionable insights for how marketers can make QR experiences work better for consumers going forward." ~Eric Anderson

 
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B2B Social Media & Linkedin's Latest Announcement « iMediaConnection Blog

B2B Social Media & Linkedin's Latest Announcement « iMediaConnection Blog | Digital Strategies for Social Humans | Scoop.it

When you hear the term social media most people immediately think about Facebook and Twitter and consumer focused campaigns and conversations. But what doesn't come immediately to mind is that Social is a very powerful channel for B2B organizations.

 
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Tech: Crazy Long List of Social Media Minded Google Chrome Extensions

Tech: Crazy Long List of Social Media Minded Google Chrome Extensions | Digital Strategies for Social Humans | Scoop.it
If you are looking for extensions for Google Chrome to streamline your social media experience you gotta check these out.
 
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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature | Digital Strategies for Social Humans | Scoop.it
And the Facebook announcements just keep on coming.
 
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Facebook Unveils New Ad Unit, 'Insights' Tool | Special: Advertising Week - Advertising Age

Facebook Unveils New Ad Unit, 'Insights' Tool | Special: Advertising Week - Advertising Age | Digital Strategies for Social Humans | Scoop.it
On the heels of a raft of changes for consumers, Facebook is unveiling a new type of advertising unit and measurement tool to help brands communicate better with users.
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8 Google Tools to Improve Your Marketing Effectiveness

8 Google Tools to Improve Your Marketing Effectiveness | Digital Strategies for Social Humans | Scoop.it

Hubspot offers a free eBook on leveraging Google for your marketing efforts.

 
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MediaPost Shares Survey Data on Affluent Families - Social & Connected

MediaPost Shares Survey Data on Affluent Families - Social & Connected | Digital Strategies for Social Humans | Scoop.it

"Affluent families are much more likely to engage in social media than affluents without kids. They are, for example, nearly 10 percentage points more likely to maintain a social media profile (Facebook far and above is the preferred platform both for families and for affluent households without kids); they are more likely to have had a social networking app installed on their wireless device; they have an average of 164 contacts versus 137 for affluent households without kids; and 50% of affluents with kids are spending 20 or more hours per week on social networks...."

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10 Social CRM Tools

10 Social CRM Tools | Digital Strategies for Social Humans | Scoop.it
Social customer relationship management. Its power is evident in the results it can bring, but how to harness the information effectively across a number of networks?
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Are you using 'ALT' tags for images in your email campaigns?

BlueSky Factory shares example of Art.com's email campaign featuring ALT tags for images. Most email clients block images by default but as you can see, these clear descriptions convey the calls to action.

 
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Seven Tips for Creating Killer Product Pages

Seven Tips for Creating Killer Product Pages | Digital Strategies for Social Humans | Scoop.it
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. Read this post on how you can improve your e-commerce product page to be big time converters!
 
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Savings.com Launches Coupon WordPress Plugin and Widget

Savings.com Launches Coupon WordPress Plugin and Widget | Digital Strategies for Social Humans | Scoop.it
We're excited to announce the release of our Coupon WordPress Plugin and Widget which will be debuted at the Financial Blogger Conference being held 9/30 - 10/2 in Chicago.  As part of our goal to enable bloggers and partners to optimize website monetization,...
 
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The Influence of the Social Buyer on B2B Business « iMediaConnection Blog

The Influence of the Social Buyer on B2B Business « iMediaConnection Blog | Digital Strategies for Social Humans | Scoop.it

In the B2B world, the emergence of the Social Buyer is causing organizations to search for better ways to reach its’ base of buyers. What we do know is that B2B buyers are demanding more social experiences in their buying processes.

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Your 6-step email program audit - iMediaConnection.com

Your 6-step email program audit - iMediaConnection.com | Digital Strategies for Social Humans | Scoop.it

"One client I worked with in the past went through numerous steps to evaluate current programs, and in the end, the client not only reduced the total number of campaigns it was sending to its customers, but it also saw an increase in opens, clicks and conversions. The process followed a number of distinct steps in order to reach the end goal, and I suggest you follow these as well when evaluating your campaigns as you prepare for 2012." - Spencer Kollas, Author

 
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