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Digital Strategies for Social Humans
Tips & News for Humans finding their way in the chaos of digital marketing & social media.
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Facebook Profiles are the new Resume | Disrupt Education | Big Think

Facebook Profiles are the new Resume | Disrupt Education | Big Think | Digital Strategies for Social Humans | Scoop.it

It is an open secret that colleges, universities and employers love to scan the Facebook profiles of applicants. A recent article on Mashable gives seven reasons why recruiters prefer to connect via Facebook and not LinkedIn.

 

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Google+ Guru Bradley Horowitz on Products, Platforms and That Pesky Memo

Google+ Guru Bradley Horowitz on Products, Platforms and That Pesky Memo | Digital Strategies for Social Humans | Scoop.it
The head of Google's social push joins the AsiaD stage to talk about the search giant's efforts to make more friends.
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3 Characteristics of Successful Modern-Day Press Releases

3 Characteristics of Successful Modern-Day Press Releases | Digital Strategies for Social Humans | Scoop.it
This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR.
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New Version of Gmail Coming Soon [VIDEO]

New Version of Gmail Coming Soon [VIDEO] | Digital Strategies for Social Humans | Scoop.it
A new version of Gmail featuring a revamped look, redesigned conversation threads and improved search functionality is slated for pending released.
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Stat of the Day: Tablet and iPad Usage Data | Ad Age Stat - Advertising Age

Stat of the Day: Tablet and iPad Usage Data | Ad Age Stat - Advertising Age | Digital Strategies for Social Humans | Scoop.it
Adult tablet owners spend almost four and a half hours on the internet each day compared with three hours for non-tablet owners in the same age 18-64 group.
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4 Tips for Terrific Twitter Offers

4 Tips for Terrific Twitter Offers | Digital Strategies for Social Humans | Scoop.it
Social media can be a huge resource for lead generation , and Twitter in particular is a great place to promote special offers that turn followers...
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9 Steps for Starting Out as a Social Media Manager | Social Media Today

9 Steps for Starting Out as a Social Media Manager | Social Media Today | Digital Strategies for Social Humans | Scoop.it
 As the number of businesses that outsource their Social Media activity continues to increase, I find I am asked more and more for advice on how to get into it.
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7 Ebooks to Write ASAP to Generate More Leads

7 Ebooks to Write ASAP to Generate More Leads | Digital Strategies for Social Humans | Scoop.it
Content is an important part of inbound marketing success. Content generates leads, educates customers and shortens the sales cycle.
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EBay to deepen Facebook relationship

EBay to deepen Facebook relationship | Digital Strategies for Social Humans | Scoop.it
SAN FRANCISCO (Reuters) - EBay Inc is set to deepen its relationship with social network leader Facebook at a developer conference this week, a person familiar with the e-commerce company said on Tuesday.EBay...
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Facebook Pages: Impressions are down, but engagement is up

Facebook Pages: Impressions are down, but engagement is up | Digital Strategies for Social Humans | Scoop.it
You can all stop whining now, Facebook Page owners. Your page and post impressions may have gone down, but your comments and likes are way up -- doesn't that make you feel good?

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What Do Facebook Users Expect from Brands? - eMarketer

What Do Facebook Users Expect from Brands? - eMarketer | Digital Strategies for Social Humans | Scoop.it
Facebook users have both positive and negative expectations when “liking” a brand.
 
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It's Time To Start Thinking About Social Media Training | Forrester Blogs

One of the most important ways marketers are avoiding problems as more colleagues start participating in social programs is to spearhead training programs in their companies. My latest research explores the spectrum of these training programs, which ranges from casual all the way through formal certification.

 
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5 Key Metrics to Measure Success of Paid Search Campaigns

5 Key Metrics to Measure Success of Paid Search Campaigns | Digital Strategies for Social Humans | Scoop.it
This is a guest post written by Elisa Gabbert.
 
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HOW TO: Measure the ROI of a Content Marketing Strategy

HOW TO: Measure the ROI of a Content Marketing Strategy | Digital Strategies for Social Humans | Scoop.it
Measuring the ROI on content is difficult, especially if you're not judging success by ad revenue. Here are three steps to effectively measure your content strategy.

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Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year | Digital Strategies for Social Humans | Scoop.it

Comscore released a new study today on mobile social media usage which shows audience growth is up 37% - what are you doing for your mobile strategy in 2012?

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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Digital Strategies for Social Humans | Scoop.it
How much time are you spending on social media? Can you tell if it's helping sales?
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7 Online Techniques to Improve Offline Events

7 Online Techniques to Improve Offline Events | Digital Strategies for Social Humans | Scoop.it
Today events and experiential marketing are extremely useful to marketers because it allows them to be face-to-face and have direct contact with thei...
 
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News.me

News.me | Digital Strategies for Social Humans | Scoop.it

The News.me Daily Email finds the best stories from your Twitter stream — so you don't have to.

 
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12 Most Critical Things Businesses Must Know About New Facebook | Social Media Today

12 Most Critical Things Businesses Must Know About New Facebook | Social Media Today | Digital Strategies for Social Humans | Scoop.it

Love it or hate it, Facebook refuses to be ignored. Key point... it's about people. LOL. 

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iMedia Connection: - A survival guide to SoLoMo (social, location, and mobile)

iMedia Connection: - A survival guide to SoLoMo (social, location, and mobile) | Digital Strategies for Social Humans | Scoop.it

A hot buzzword in tech these days is SoLoMo (social, location, mobile). A new industry of SoLoMo startups has appeared in the last two years, built from the ground up to exploit the convergence of people, information, services, things, and places on modern mobile platforms. But what should established, brick-and-mortar business do about SoLoMo?

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Marketers struggle to harness social media - survey

Marketers struggle to harness social media - survey | Digital Strategies for Social Humans | Scoop.it
LONDON, Oct 11 (Reuters) - Marketing chiefs feel overwhelmedby the growing volume of customer data on websites like Facebookand Twitter, and while they realise its potential value theyconsider themselves...
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Zynga Plots Freedom From Facebook With ‘Project Z’ Game Site - Businessweek

Zynga Plots Freedom From Facebook With ‘Project Z’ Game Site - Businessweek | Digital Strategies for Social Humans | Scoop.it
Zynga Inc., the online game developer that is planning an initial public offering, anounced a new service geared toward reducing its dependence on users of Facebook Inc.’s social network.
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Social Media Presence More Important Than Social Media Ads - eMarketer

Social Media Presence More Important Than Social Media Ads - eMarketer | Digital Strategies for Social Humans | Scoop.it
Yet marketers have concerns with the communities they've built on social sites.
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Rapportive – The World’s Gone Social, Isn’t It Time Your Email Did?

Rapportive – The World’s Gone Social, Isn’t It Time Your Email Did? | Digital Strategies for Social Humans | Scoop.it
Blog post at Just Ask Kim :  
Rapportive - The World's Gone Social, Isn't It Time Your Email Did?
 
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Tweetalicious Scrapes Your Twitter Feed for Deals

Tweetalicious Scrapes Your Twitter Feed for Deals | Digital Strategies for Social Humans | Scoop.it
Twitter is used by many as a means to score news on special offers and deals, but there's not a good way to see what you're missing without following a bunch of businesses.
 
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