Marketers will face important challenges in 2012, as customers are more savvy than before and late-adopting brands enter the social stream. Take a look at the top 5 upcoming social stream trends of 2012: each one will affect brands' marketing plan in different ways.
Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone.
This is a guide to help you build a keyword list for any project you have been assigned. These six down and dirty techniques and tools will help you find new keywords as well as important themes within the keywords.
The mobile photo-sharing app Instagram has turned into a social-media phenomenon, accumulating 400 million uploaded photos and 15 million users since its launch in October 2010, and brands are increasingly taking notice.
When a Facebook Page posts to Facebook, each individual Post has a “lifetime”. A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots.
IT organizations will have to deliver on multiple priorities without an increase in their IT budget, as CIO IT budgets are expected to be flat, increasing just 0.5 percent, with declining IT budgets in North America and Europe, according to a...
This article is by Jason Weaver, CEO of Shoutlet, an enterprise social-management software company he founded. He has been involved in social-media strategy development since its inception, for brands that include Disney, SC Johnson, and eBay.
I hate Google+. Can't stand it. It is agonizing to use. The stream is so noisy, it won't even bother me when the inevitable Google ads arrive. Culturally, it feels like walking into a religious school.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.