Digital Strategies for Social Humans
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Digital Strategies for Social Humans
Tips & News for Humans finding their way in the chaos of digital marketing & social media.
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20 Things You Can Buy Right Now With Your Leftover Marketing Budget

20 Things You Can Buy Right Now With Your Leftover Marketing Budget | Digital Strategies for Social Humans | Scoop.it
Wondering what to do with your leftover marketing budget? Here are 20 ideas.
Alexandra Gebhardt's insight:

Have a few dollars left in 2013? Why not use it to plan for a fantastic 2014! Hubspot shares some great last minute ideas to use those funds before losing them! 

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Here's the Difference Between Content Marketing and Social Media

Here's the Difference Between Content Marketing and Social Media | Digital Strategies for Social Humans | Scoop.it
What's the difference between content marketing and social media? Jay Baer and other thinkers provide the answer, and look into the future of these two important marketing disciplines.
Alexandra Gebhardt's insight:

Would you be comfortable explaining the difference between social media and content marketing? 

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Developing a Strategy for Pinterest Group Boards - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com

Developing a Strategy for Pinterest Group Boards - Tailwind Blog: Pinterest Analytics and Marketing Tips, Pinterest News - Tailwindapp.com | Digital Strategies for Social Humans | Scoop.it
Learn how to develop an effective strategy for group boards on Pinterest.
Alexandra Gebhardt's insight:

Using group boards on Pinterest can help drive traffic to your site.  Here's some tips on how to create a group board strategy...

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The Surprisingly Best Times to Send Your Email Marketing Campaigns

The Surprisingly Best Times to Send Your Email Marketing Campaigns | Digital Strategies for Social Humans | Scoop.it
Long-standing advice amongst email marketers when asked, “When is the best time to send email?
Alexandra Gebhardt's insight:

Although it's not 100% clear if these are B2B or B2C stats (I'm guessing B2C), there are some interesting data points to support sending your emails nights & weekends for higher CTR. 

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The Complete Guide to Pinterest Group Boards [Infographic] - Business 2 Community

The Complete Guide to Pinterest Group Boards [Infographic] - Business 2 Community | Digital Strategies for Social Humans | Scoop.it

Via Allison Tyler
Alexandra Gebhardt's insight:

If you haven't tried Pinterest Group Boards.... you should ;)

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Aruna Nair's curator insight, September 24, 2014 6:05 AM

More pins to your board get more followers resulting in more engagement. Great strategy!

 

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5 Habits of Successful Content Marketers, New Research

5 Habits of Successful Content Marketers, New Research | Digital Strategies for Social Humans | Scoop.it
Read the latest research and learn the five new trends that show exactly what the most effective B2B content marketers are doing.
Alexandra Gebhardt's insight:

If content marketing is in your plans for 2014, this report offers insight into what's on other marketers minds. Check out the highlights from the latest research from Content Marketing Institute & MarketingProfs! 

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The Quick-and-Dirty YouTube Video SEO Booster #Youtube

The Quick-and-Dirty YouTube Video SEO Booster #Youtube | Digital Strategies for Social Humans | Scoop.it
Do you need a quick and dirty YouTube video SEO boost? Find out how to apply these great tactics to your video campaign for more traffic than ever before!
Alexandra Gebhardt's insight:

In today's competitive digital landscape, it's not enough to simply create good video content for YouTube. No, you also have to carefully select your keyword and use it properly when posting to the site. SMMU shares some tips in this article: 

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10 Best Video Sharing Sites For Social Media Managers #YouTube

10 Best Video Sharing Sites For Social Media Managers #YouTube | Digital Strategies for Social Humans | Scoop.it
Do you need to find out where the best video sharing sites are on the net? Your search is over, because here they are! All you have to do is click!
Alexandra Gebhardt's insight:

Are you getting the maximum exposure for your video content? Although YouTube is the main point of video consumption, gaining exposure or virality may in fact happen easier on one of these other video sites. Check them out here... 

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20 Free Sketch Fonts

Here's a batch of free fonts that are definitely sketchy—but in a good way! Read more at http://www.creativepro.com/article/20-free-sketch-fonts
Alexandra Gebhardt's insight:

Looking for fun ways to improve your content marketing images? Check out these free 'sketch' fonts from CreativePro.com. 

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Celebrate Color: Color by Decade Infographic from Pantone.com

Celebrate Color: Color by Decade Infographic from Pantone.com | Digital Strategies for Social Humans | Scoop.it
Pantone Color Celebrates 50 Years of Color by decade infographic. Color of the Year from Pantone.com
Alexandra Gebhardt's insight:

Looking back at my old Pantone days and found this cool infographic - 50 years in color!

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Jules Van Sant's curator insight, October 29, 2013 5:58 PM

Thanks to Alexandra Gebhardt for this find & the inspiration to use Scoop it! Love seeing how coloring our world has been and is still important to us all. 

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How to optimise your images for SEO

How to optimise your images for SEO | Digital Strategies for Social Humans | Scoop.it
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
Alexandra Gebhardt's insight:

Don't let your web/social images be an afterthought, Econsultancy shares some tips to optimize them. 

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Facebook’s Referrals To Media Sites Up 170% YOY, New “Stories To Share” Tells Pages What To Post | TechCrunch

Facebook’s Referrals To Media Sites Up 170% YOY, New “Stories To Share” Tells Pages What To Post | TechCrunch | Digital Strategies for Social Humans | Scoop.it
Facebook wants to get more news content in its feed by proving to media sites it's their premier social ally. Today it announced referral traffic to media..
Alexandra Gebhardt's insight:

New Facebook tools for media sites.... 

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13 Ways to Attract More Webinar Attendees

13 Ways to Attract More Webinar Attendees | Digital Strategies for Social Humans | Scoop.it
It is one of a content creator's worst fears ... What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in
Alexandra Gebhardt's insight:

Webinars are great marketing and lead generation tools but how do you get more people to attend? Copyblogger shares 13 ways....

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The Landscape of Social Login: The Identity War Heats Up | Gigya's Blog

The Landscape of Social Login: The Identity War Heats Up | Gigya's Blog | Digital Strategies for Social Humans | Scoop.it
Alexandra Gebhardt's insight:

Are you planning to implement social logins on your website in 2014? Gigya shares some usage statistics here. 

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News Feed FYI: Helping You Find More News to Talk About

News Feed FYI: Helping You Find More News to Talk About | Digital Strategies for Social Humans | Scoop.it
Facebook's latest news, announcements and media resources
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Twitter Reveals New Storytelling Feature

Twitter Reveals New Storytelling Feature | Digital Strategies for Social Humans | Scoop.it
With Twitter’s new storytelling feature, users can display their own personalized best-of compilation of tweets. This can prove especially useful for covering specific events or topics and showing ...
Alexandra Gebhardt's insight:

Great way to add twitter chats and other tweets to your content mix! 

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10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy | Digital Strategies for Social Humans | Scoop.it
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Alexandra Gebhardt's insight:

Interesting stats you should consider when planning your 2014 social media programs...

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20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community

20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community | Digital Strategies for Social Humans | Scoop.it

There are a lot of helpful features on Pinterest which can be used to perform tricks that can make things easier and save you a lot of time. 
Read more at http://www.business2community.com/pinterest/20-pinterest-tricks-tips-might-discovered-0670799#BdZxvKAPGZ3Q4Oww.99

Alexandra Gebhardt's insight:

Lots of time-saving tips for getting the most out of Pinterest.

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Google+, Social Search & The Circle Impact Theory « iMediaConnection Blog

Google+, Social Search & The Circle Impact Theory « iMediaConnection Blog | Digital Strategies for Social Humans | Scoop.it
Alexandra Gebhardt's insight:

Posting your content on Google+ definately impacts your search rankings. iMediaConnection shares some interesting insights and examples here:

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Men vs. women: 28 shocking marketing facts (single page view) - iMediaConnection.com

Men vs. women: 28 shocking marketing facts (single page view) - iMediaConnection.com | Digital Strategies for Social Humans | Scoop.it
Alexandra Gebhardt's insight:

iMediaConnection shares some interesting stats on the differences of online behavior between men & women. 

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7 big, recent Twitter changes you should know about to optimize your tweeting

7 big, recent Twitter changes you should know about to optimize your tweeting | Digital Strategies for Social Humans | Scoop.it
This post was originally published on the Buffer blog.



Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ...
Alexandra Gebhardt's insight:

In case you missed the announcements of Twitter's latest platform feature changes, here is a nice summary. 

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What are the Top 5 Social Media Trends of 2014? - PRNewser

What are the Top 5 Social Media Trends of 2014? - PRNewser | Digital Strategies for Social Humans | Scoop.it
What are the Top 5 Social Media Trends of 2014?
Alexandra Gebhardt's insight:

What are your plans for social in 2014? Maybe I can help ;)

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5 Items to Include in Online Content Posted BEFORE Your Event - Jenise Fryatt Bio | Cvent

5 Items to Include in Online Content Posted BEFORE Your Event - Jenise Fryatt Bio | Cvent | Digital Strategies for Social Humans | Scoop.it
Content marketing gives you many excuses for reminding your
audience about your conference. Whether you are sending out emails
or publishing...
Alexandra Gebhardt's insight:

These tips might seem basic or obvious but you would be surprised how many times they are forgotten or not included when promoting your event. Thanks Cvent for the tips! 

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5 LinkedIn Company Page Tips to Enhance Your Marketing

5 LinkedIn Company Page Tips to Enhance Your Marketing | Digital Strategies for Social Humans | Scoop.it
LinkedIn Company Pages: learn the benefits of engaging followers with company news, updates, events and relevant content.
Alexandra Gebhardt's insight:

I'm always amazed to hear clients say they use LinkedIn for lead generation and then don't take the time to optimize and update their presence there. Here are some good tips to get started. 

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Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report]

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report] | Digital Strategies for Social Humans | Scoop.it
Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are.
Alexandra Gebhardt's insight:

Even though Google+ doesn't drive as much traffic as Facebook and Pinterest, you should still maintain a presence there for SEO reasons. Where does most of your site traffic come from? 

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