Digital Strategie...
Follow
Find
2.9K views | +2 today
 
Scooped by Alexandra Gebhardt
onto Digital Strategies for Social Humans
Scoop.it!

Marketing Interest in Pinterest, Google+ Climbs - eMarketer

Alexandra Gebhardt's insight:

Interesting stats from eMarketer today....

more...
No comment yet.
Digital Strategies for Social Humans
Tips & News for Humans finding their way in the chaos of digital marketing & social media.
Your new post is loading...
Your new post is loading...
Scooped by Alexandra Gebhardt
Scoop.it!

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post? | Digital Strategies for Social Humans | Scoop.it
What percentage of your fans -- who were online at the time -- did you reach with your post? Learn how to find out here...
Alexandra Gebhardt's insight:

Jon Loomer provides an interesting look into what % of Facebook Fans really saw your post... 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Infographic: Guide to Facebook News Feed image sizes - Inside Facebook

Infographic: Guide to Facebook News Feed image sizes - Inside Facebook | Digital Strategies for Social Humans | Scoop.it
Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.
Alexandra Gebhardt's insight:

See changes in your Facebook newsfeed? Here's a handy info graphic reference guide on the new image sizes!

 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO | Digital Strategies for Social Humans | Scoop.it
Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can be...
Alexandra Gebhardt's insight:

Content Marketing Institute shares tips and tactics to boost your SEO.

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Competing with Content Marketing [Infographic] - Smart Insights Digital Marketing Advice

Competing with Content Marketing [Infographic] - Smart Insights Digital Marketing Advice | Digital Strategies for Social Humans | Scoop.it
7 Steps to Content Marketing Success In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digit. Marketing topic(s):Managing content marketing. Advice by Dave Chaffey.
Alexandra Gebhardt's insight:

Great framework for planning your content marketing strategy in this info graphic from Smarter Insights 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

New Data Demonstrates Teens are Not Abandoning Facebook

New Data Demonstrates Teens are Not Abandoning Facebook | Digital Strategies for Social Humans | Scoop.it
According to recent public data release (The Infinite Dial 2014), Facebook is currently used by nearly 80% of Americans 12-17 and 18-24. While newer services like Instagram and Snapchat have surged past some other social networking sites and services with teens, Facebook still has the lead in user base, and not by a little.
Alexandra Gebhardt's insight:

Interesting data for those who believe Facebook is losing it's younger audience (it's not). It's use is still beyond that of Snapchat & Instagram... 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

3 Unusual Ways to Build Your Email List With Facebook Apps |

3 Unusual Ways to Build Your Email List With Facebook Apps | | Digital Strategies for Social Humans | Scoop.it
Discover how 3 Facebook apps (Tabsite, ActionSprout and ShortStack) can help you grow your list of email subscribers with giveaways and news feed posts.
Alexandra Gebhardt's insight:

Are you using Facebook to build your email lists? Here are some tips on how to do that from Social Media Examiner. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

8 WordPress Themes And Plugins For Creating A Review Site

8 WordPress Themes And Plugins For Creating A Review Site | Digital Strategies for Social Humans | Scoop.it
Building a review site with WordPress is within the reach of even the most novice of WordPress users with these 8 themes and plugins. But watch out for schema support.
Alexandra Gebhardt's insight:

WPMUDEV shares some great tips for Wordpress themes and plug-ins to create or update your reviews site. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

The six types of Twitter conversations

The six types of Twitter conversations | Digital Strategies for Social Humans | Scoop.it
Have you ever wondered what a Twitter conversation looks like from 10,000 feet?
more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

LinkedIn Is Looking For The Next Nate Silver

LinkedIn Is Looking For The Next Nate Silver | Digital Strategies for Social Humans | Scoop.it
Now 25,000 members can join the likes of Richard Branson and Bill Gates in publishing on the professional network.
Alexandra Gebhardt's insight:

Great opportunity coming to LinkedIN who are expanding their publishing efforts. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Infographic: Facebook image dimensions - Inside Facebook

Infographic: Facebook image dimensions - Inside Facebook | Digital Strategies for Social Humans | Scoop.it
One of the biggest headaches for novice Facebook page admins is making sure content looks good.
Alexandra Gebhardt's insight:

Nice visual reference for Facebook image sizes!

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Infographic: Facebook word science - Inside Facebook

Infographic: Facebook word science - Inside Facebook | Digital Strategies for Social Humans | Scoop.it
Every Facebook page admin wants to know what (short of advertising or boosting) will prompt Facebook users to share their posts. A new infographic by ShortStack breaks down the science of what makes a shareable Facebook post.
Alexandra Gebhardt's insight:

Do you know the keywords you should include in your social posts to make them more shareable? Here are some tips from Inside Facebook: 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

62 percent of all web traffic comes from bots

62 percent of all web traffic comes from bots | Digital Strategies for Social Humans | Scoop.it
Sorry, humans. You're outnumbered.
Alexandra Gebhardt's insight:

Great breakdown of web traffic sources - human vs. bots! 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Web Content Writing, Write for the Funnel

Web Content Writing, Write for the Funnel | Digital Strategies for Social Humans | Scoop.it
Find the weak spots in your marketing funnel and strengthen them. Writing web content with the funnel in mind increases leads and sales.
Alexandra Gebhardt's insight:

Are you conciously writing content that generates leads? Social Media Examiner shares some tips and considerations here. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Free Maps From the New York Public Library

Free Maps From the New York Public Library | Digital Strategies for Social Humans | Scoop.it
More than 20,000 maps high-resolution maps now available for download. Read more at http://www.creativepro.com/article/free-maps-the-new-york-public-library
Alexandra Gebhardt's insight:

I've always loved antique maps, so many creative ideas and ways to use these images from the New York Public Library - very cool! 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Measure Your Content Marketing with LinkedIn’s Content Marketing Score

Measure Your Content Marketing with LinkedIn’s Content Marketing Score | Digital Strategies for Social Humans | Scoop.it
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order to be relevant to them.

But wouldn’t it be great to
Alexandra Gebhardt's insight:

LinkedIn helps you measure your content marketing programs with two new tools! 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Here's the Easiest Way to Run a Facebook Timeline Contest for FREE

Here's the Easiest Way to Run a Facebook Timeline Contest for FREE | Digital Strategies for Social Humans | Scoop.it
Looking to run a Facebook Timeline contest on your page? Great idea! Here are some FREE tools that make it super easy.
Alexandra Gebhardt's insight:

Scott Ayers & Post Planner share some great tips about free tools to help setup and manage your Facebook contests here...

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

How To Use Google+ To Engage Your Audience More Effectively

How To Use Google+ To Engage Your Audience More Effectively | Digital Strategies for Social Humans | Scoop.it
Alexandra Gebhardt's insight:

Wondering how to get more out of Google+, Business2Community shares some great tips! 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

6 Crucial Email Newsletter Metrics You Should Be Monitoring

6 Crucial Email Newsletter Metrics You Should Be Monitoring | Digital Strategies for Social Humans | Scoop.it
Want your newsletter to succeed? Don't forget to track these crucial email marketing metrics.
Alexandra Gebhardt's insight:

Nice reminder of what to track in your email campaigns, thanks Hubspot! 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

What’s New on LinkedIn? LinkedIn Insiders Dish 3 Timely Content Marketing Tips for Better Reach and Results

What’s New on LinkedIn? LinkedIn Insiders Dish 3 Timely Content Marketing Tips for Better Reach and Results | Digital Strategies for Social Humans | Scoop.it
By Brian Pittman After overlooking LinkedIn in the past, many marketers and PR pros are smartly adding it to their plans—thanks to its 277+ million members and new upgrades (like LinkedIn’s recent publishing platform expansion; details below). So how do you capitalize on the LinkedIn surge? How can you make sure your company pages attract and engage? Here are some quick LinkedIn content marketing tips, courtesy of PR University panelists past and present: 1.
Alexandra Gebhardt's insight:

BullDog Reporter shares tips on using LinkedIn for content marketing including details on how to apply to be a LI 'influencer' for it's new publishing platform. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

A Simpler Way to Organize and Optimize Campaigns on Facebook | Facebook for Business

A Simpler Way to Organize and Optimize Campaigns on Facebook | Facebook for Business | Digital Strategies for Social Humans | Scoop.it
The new campaign structure for Facebook Ads will make it easier for advertisers to organize, optimize and measure their ads.
Alexandra Gebhardt's insight:

New changes coming next week to Facebook's advertising platform, claim they are making it easier to organize your ads & campaigns... 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]

10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare] | Digital Strategies for Social Humans | Scoop.it
Want your LinkedIn Company Page to stand out from the crowd? Check out these ideas for creating a better banner image.
Alexandra Gebhardt's insight:

Are you making the most of your LinkedIn company page banner image? Hubspot shares some ideas - which would also work on your product pages...

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger | Digital Strategies for Social Humans | Scoop.it
How can we write openings that pull readers into our blog posts so they keep reading? Well, it might be easier than you think.
Alexandra Gebhardt's insight:

Do you struggle with writing attention grabbing headlines and lead-in copy? Copyblogger shares a winning formula here. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

How to Optimize Your Author Bio

How to Optimize Your Author Bio | Digital Strategies for Social Humans | Scoop.it
Contributing to blogs is a good way to get your name out there, promote your current projects, and draw traffic back to your site. But not all guest posts are created equal. If you aren’t optimizin...
Alexandra Gebhardt's insight:

If you are planning on being a guest author/blog contributor - New Media Expo shares some good tips on how to make sure your Google Authorship is setup properly to boost your profile. 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

6 Fiends that Steal Clarity from Your Business Storytelling Efforts

6 Fiends that Steal Clarity from Your Business Storytelling Efforts | Digital Strategies for Social Humans | Scoop.it
Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind i...
Alexandra Gebhardt's insight:

Great reminders of what not to do when telling your brand's story... 

more...
No comment yet.
Scooped by Alexandra Gebhardt
Scoop.it!

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles | Digital Strategies for Social Humans | Scoop.it
The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply bei...
Alexandra Gebhardt's insight:

LinkedIn is great but shouldn't be the only piece of your B2B Marketing outreach on social... Content Marketing Institute shares some additional ideas. 

more...
No comment yet.