Brand Storytelling and Digital Marketing
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Brand Storytelling and Digital Marketing
  Digital Marketing should not just push messages across social channels for the sake of content.  I believe we need to pull customers in with engaging, useful content through story telling.
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How Instagram Is Transforming Professional Cooking | WIRED

How Instagram Is Transforming Professional Cooking | WIRED | Brand Storytelling and Digital Marketing | Scoop.it
Your followers aren't the only ones checking out your perfectly composed food porn.
Leo J. Bogee III's insight:

With any visual art or product I think Instagram should be your top social channel to participate in.   Food is probably the hardest medium to photograph while making it look appealing,  so many filters and options with Instagram anyone can look like a pro while promoting their catering, food truck and restaurant while repurposing those same pictures onto your Facebook page.      

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Digital Marketing Trends 2015 - Smart Insights Digital Marketing Advice

Digital Marketing Trends 2015 - Smart Insights Digital Marketing Advice | Brand Storytelling and Digital Marketing | Scoop.it
30 cutting-edge digital marketing tools and techniques to help grow your business It’s my favourite time of blogging year, where we look ahead to what will be the major trends in digital marketing ...
Leo J. Bogee III's insight:

Not surprising that Content Curation Tools was #1 

Tools to manage the creation and publication of  content from different sources is becoming important to fuel the content machine.

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Digital Strategies and Social Media Management| Minneapolis, MN

Digital Strategies and Social Media Management| Minneapolis, MN | Brand Storytelling and Digital Marketing | Scoop.it
Marketing Local; 5 Easy Tips from Breweries in Minneapolis
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How Fashion Brands Use Digital Storytelling

How Fashion Brands Use Digital Storytelling | Brand Storytelling and Digital Marketing | Scoop.it
How Fashion Brands Use Digital Storytelling How can a brand go from a self-made online auction store to one of the fastest growing retailers in less than a decade? Is a moving picture worth more th...
Leo J. Bogee III's insight:

A brand’s story should tap into a consumers’ emotions and create that link, which results in brand awareness and eventually sales conversions. Interesting to see these four popular fashion brands that use digital storytelling to promote not only fashion, but also lifestyle experiences of the brand.  

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30+ Social Media Predictions for 2015

30+ Social Media Predictions for 2015 | Brand Storytelling and Digital Marketing | Scoop.it
The end of a year, and beginning of a new one, is always a fun-filled time for marketers. On one hand, there’s a deep sense of reflection around the year that was – or wasn’t – and a heightened sense
Leo J. Bogee III's insight:

@foodcartmedia  2015 The year of "What the heck am I really doing with social media".  Businesses realizing that social media is more than just paying for ads and posting "likable" content.   Some are analyzing their  buyer personas and their social activities on specific channels to engage with their fans on the front lines.

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5 Effective Link Building Strategies for Lawyers | JD Supra

There are a lot of ways to get links to your site. Sometimes it is hard to come up with good ideas so Attorney Rankings has compiled a list of link building strategies that have been...
Leo J. Bogee III's insight:

Very good article, I would just add that building links to your site as an attorney should have one objective and that is to support your reputation and creditability of your work, knowledge and years of experience. 

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How to Use Pinterest to Boost Blog Traffic Dramatically

How to Use Pinterest to Boost Blog Traffic Dramatically | Brand Storytelling and Digital Marketing | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Building a successful blog takes more than writing great content.
While content is a fundamental necessity, promotion is the key to sprea[..]

Via massimo facchinetti
Leo J. Bogee III's insight:

#3 Get Branded use custom images "Psychologist Jerome Bruner has found that while people only remember 10 percent of things they hear and 20 percent of what they have read, they’ll remember 80 percent of what they see or do."

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I’ve Built My Buyer Personas, Now What?

I’ve Built My Buyer Personas, Now What? | Brand Storytelling and Digital Marketing | Scoop.it
Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them?

Via marketingIO
Leo J. Bogee III's insight:

"Armed with comprehensive buyer personas will give you the detailed insights you need to make campaign and content creation so much easier".       Starting a campaign without knowing who is actually going to read it and not knowing how your product or service will benefit them would be tough climb in building your brands differentiation. 

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marketingIO's curator insight, April 22, 2015 6:07 PM

Persona's drive core messaging which then permeates content. It's possible to shape your complete marketing strategy into marketing strategies for each persona, but for the most part it's about messaging. However, verticalization definitely takes into account personas.

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Figuring Out the Almighty Hashtag [INFOGRAPHIC]

Figuring Out the Almighty Hashtag [INFOGRAPHIC] | Brand Storytelling and Digital Marketing | Scoop.it
For many people, hashtags have become a bit of a satirical addition to social media posts. But when used correctly—and in moderation—they’re a great tool for brands to enhance marketing campaigns.

Via Kamal Bennani
Leo J. Bogee III's insight:

Hashtag away , but caution when using it on Facebook, every hashtag used on Facebook means an average of  40% less interactions. 

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr | Brand Storytelling and Digital Marketing | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
Leo J. Bogee III's insight:

Great Summary "..bring up hashtag search results by clicking on any hashtag in your Facebook stream. Facebook's ranking algorithm is complicated. It seems to be a mix of lots of factors, including how closely you are related to the person posting the update."     Isn't  that the truth, however Facebook hashtags cab be found through https://tagboard.com  

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Announcement from LinkN Minnesota

Announcement from LinkN Minnesota | Brand Storytelling and Digital Marketing | Scoop.it

An invitation to a Happy HourNETWORKOccasion at Insight Brewing

Co-sponsored by Triton Commerce and Foodcart Media.

Planned by Occasions By Rose LLC.

Here are the details:

When: Wednesday, Feb. 25, 2015

What time: 5:00 PM to 7:00 PM

Where: Insight Brewing, ...

Leo J. Bogee III's insight:

 Happy HourNETWORKOccasion at Insight Brewing February 25 5-7pm

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Quenching Consumers' Thirst for 'Authentic' Brands - New York Times

Quenching Consumers' Thirst for 'Authentic' Brands - New York Times | Brand Storytelling and Digital Marketing | Scoop.it
Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition.
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How Internet Marketing Will Affect Various Industries in 2015

How Internet Marketing Will Affect Various Industries in 2015 | Brand Storytelling and Digital Marketing | Scoop.it
January 1st always comes with some changes, and this year is no different. As the face of the internet landscape continues to change, so will the marketing practices regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more. Regardless of the industry, the adoption and use of [...]
Leo J. Bogee III's insight:

"All businesses need to learn how to get on board with social media or be left behind in the coming years" .   

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4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Tips to Combat Facebook's Latest Algorithm Update | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Brand Storytelling and Digital Marketing | Scoop.it
Share All Your Videos Natively
This is one practice I’ve been preaching like crazy lately. Facebook likes it a lot when you post your videos natively. How much? Natively uploaded videos get 52 times more views than links to YouTube on Facebook
Leo J. Bogee III's insight:

"Share All Your Videos Natively"
I had a suspicion that this was true, at least it's been confirmed . Natively uploaded videos get 52 times more views than links to YouTube on Facebook

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Storytelling: Cornerstone of Social Media Marketing Success

Storytelling: Cornerstone of Social Media Marketing Success | Brand Storytelling and Digital Marketing | Scoop.it
Storytelling: Without a steady stream of content and stories your success with all the activity in social media marketing will be very limited.
Leo J. Bogee III's insight:
really like some of these questions for finding new content and ideas: 
  • Why are you doing the business you are in? Why are you creating this product?
  • What makes you different from what others do?
  • How will people profit from your product?
  • Why have people before not found the solution you now provide?
  • What are the three most recent funny (or awkward) situations you experienced with building your product?
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Marketers Grapple With Uncertain Reach of Branded Content on Instagram

Marketers Grapple With Uncertain Reach of Branded Content on Instagram | Brand Storytelling and Digital Marketing | Scoop.it
Execs from MEC, 360i and Laundry Service explain how brands are dealing with an inability to measure how many people saw an Instagram influencer's branded post.
Leo J. Bogee III's insight:

The combination of Instagram's native-style of flowing through a stream where users see photos one at a time as they scroll through and that fact that Instagram announcing in March that it now has 200 million monthly users, up from the 150 million it reported six months ago.    This combination is probably why Instagram can charge some businesses  month-long campaign buy costing $500,000 or north.  

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Ten LinkedIn Experts Share Their Tips and Tricks

Ten LinkedIn Experts Share Their Tips and Tricks | Brand Storytelling and Digital Marketing | Scoop.it
10 LinkedIn experts share tips and tricks for LinkedIn success, in these interviews we asked each expert for there best tips for both beginners and advanced
Leo J. Bogee III's insight:

Good Advice " If you could share one tip for more experienced LinkedIn users what would it be?

Make LinkedIn a part of your business strategy, not in addition to or lump it in with ‘social media’. LinkedIn is, and will only increase to be, a key part of how smart operators do business day to day.

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How Content Marketing Can Help Attract Top Talent

How Content Marketing Can Help Attract Top Talent | Brand Storytelling and Digital Marketing | Scoop.it
Convert job seekers into applicants by defining applicant personas & considering what type of content might initially attract them to an open position.
Leo J. Bogee III's insight:

Very good insight on distinguishing how Associates vs. Executives are sharing content to find open positions and using personas to attract talent.

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Me at the zoo - YouTube

The first video on YouTube. Maybe it's time to go back to the zoo?
Leo J. Bogee III's insight:

First 18 seconds of video was uploaded onto Youtube "Me at the Zoo" April 23, 2005.  To put things in perspective, Google estimates 300 hours of video are uploaded to YouTube every minute.    Happy Birthday !

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Guy Kawasaki - The Art of Branding

Guy Kawasaki - The Art of Branding | Brand Storytelling and Digital Marketing | Scoop.it
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents.

Via Jessica Kelly
Leo J. Bogee III's insight:

Very good point  “If we don’t spend a dime on marketing, will people be aware of our brand and understand what it stands for?” Because the real world of marketing is this: you don’t have a big marketing budget so you have to depend on people “creating” your brand for you."

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Jessica Kelly's curator insight, April 22, 2015 9:45 PM

Great tips on branding, especially from the comms component--create a single message, stay on point, kill the jargon, cascade the message, focus on PR, be human. Please read on!

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Understanding Patients' Needs with Social Media Analytics

Understanding Patients' Needs with Social Media Analytics | Brand Storytelling and Digital Marketing | Scoop.it
Advancing social media require a more proactive embrace of tech tools by pharmaceutical manufacturers. Social media analytics help you better understand and connect with traditionally hard-to-reach populations.

Via Plus91
Leo J. Bogee III's insight:

Among the 50 largest drug makers in the world, more than half still aren’t actively using social media to engage healthcare consumers or patients. Most of them primarily use social media as a broadcasting channe

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Lifecycle of Content Marketing - Business 2 Community

Lifecycle of Content Marketing - Business 2 Community | Brand Storytelling and Digital Marketing | Scoop.it
Ever wondered how your content does over time? How long a post works to drive traffic and engagement? What the lifecycle of content marketing looks like? Well, the reality isn’t very promising. Jus…
Leo J. Bogee III's insight:


Fascinating new data on the half life of an average post 

  • Twitter – 2.8 hours
  • Facebook – 3.2 hours
  • StumbleUpon – 400 hours; that’s almost 17 DAYS
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Storytelling Best Practices to Make a Compelling Content | SEJ

Storytelling Best Practices to Make a Compelling Content | SEJ | Brand Storytelling and Digital Marketing | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add into your content marketing strategy.

Via Jeff Domansky
Leo J. Bogee III's insight:

The end goal of any storytelling in content marketing is to help your audience connect to your business on a personal and emotional level.

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Jeff Domansky's curator insight, February 2, 2015 8:28 PM

The end goal of storytelling in content marketing is to help your audience connect to your business on a personal and emotional level. Here's how.

Samantha Patterson 7's curator insight, February 4, 2015 2:43 PM

Storytelling is very helpful for all learners. I especially like that it helps with visualization.

Suggested by eMedCert
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7 Common Mistakes in Online Healthcare Marketing

7 Common Mistakes in Online Healthcare Marketing | Brand Storytelling and Digital Marketing | Scoop.it
Avoid these common mistakes that your competitors are making and stay ahead of the curve.
Leo J. Bogee III's insight:

Failure to Interact ; Don’t let the fear of a bad review keep you from allowing patients to reach you online 

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