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What Are Your Customers Like? Meet Mike, Your Customer in 2015 #INFOGRAPHIC

What Are Your Customers Like? Meet Mike, Your Customer in 2015 #INFOGRAPHIC | digital strategy | Scoop.it
To know how to provide appropriately for you customers, you need to know who they are. And what they need. And what they like.

What are you customers like this year?

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The Power of Multi-Channel Digital Marketing Campaign (Infographic)

The Power of Multi-Channel Digital Marketing Campaign (Infographic) | digital strategy | Scoop.it
“Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners…”
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Stefano Principato's curator insight, September 17, 2014 12:16 AM

Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.

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Infographic: Smart Ways to Combine Content Marketing with SEO

Infographic: Smart Ways to Combine Content Marketing with SEO | digital strategy | Scoop.it

“Infographic: Smart Ways to Combine Content Marketing with SEO by Douglas Karr on Marketing Technology Blog”


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Stefano Principato's curator insight, April 23, 2014 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Olivier Milo's curator insight, April 23, 2014 5:43 PM

Fantastic infographic shared by @Stefano Principato

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The Best Way to Engage Your Audience Is to Optimize Your Content

The Best Way to Engage Your Audience Is to Optimize Your Content | digital strategy | Scoop.it
Many people ask us what we do. When we tell them we optimize content to better engage audiences, they ask, “How? Is it SEO? How do you know who our audience is? How can the tool help us if we have …

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Holistic SEO vs the Old SEO (Infographic)

Holistic SEO vs the Old SEO (Infographic) | digital strategy | Scoop.it
“Business owners who have actively or have previously delved into the exciting world of Digital Marketing maybe quite familiar with Search Engine Optimization (SEO). Traditional SEO operates based on …”
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The New Online Marketing Mix: Paid, Owned, Earned & Shared

The New Online Marketing Mix: Paid, Owned, Earned & Shared | digital strategy | Scoop.it
The elements of the marketing mix have changed significantly over the last decade. An integrated campaign used to consist of advertising, PR, sales promotion and direct.Today, our definition of integrated has expanded to include an online marketing mix as well.If you want to take full advantage of your marketing budget, be sure to consider every available avenue for communicating your message.
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How We Reduced Our Bounce Rate by 20% Overnight

How We Reduced Our Bounce Rate by 20% Overnight | digital strategy | Scoop.it

You’ve probably heard of a bounce rate and chances are, you know what your website’s rate is, but many site owners just don’t know how important this number really is.


So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.


There could be a number of different reasons for this. They might be searching for something, clicked your link and quickly realised it was not what they needed. They also might have typed in your web address and then quickly closed the browser. Whatever the reason was, the visitor did not stay on the site for long, and they certainly didn’t read anything.

 

Don’t confuse the bounce rate with the exit rate. After all, a visitor will have to leave eventually, but an exit rate infers that the user read through your content and will know to return if they need more information or genuinely enjoyed your content.


You might argue that so long as you get traffic, who cares if visitors actually stick around, but statistics have shown that about forty percent of people who bounce off a site never return to it. They’re more likely go to your competition and avoid you entirely.


Now that you know why this is a problem, what can you do to fix it? Check out these easy-to-follow steps and you’ll have a better understanding of how to handle your bounce rate.


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Great Content Quest #infographic

Great Content Quest #infographic | digital strategy | Scoop.it
Here's an infographic from Wpromote discussing some of the bottlenecks content marketers are facing and offers some possible solutions and tips in the quest for more great content.

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The Most Exciting Digital Marketing Opportunity of 2014 - Profs | #TheMarketingTechAlert

The Most Exciting Digital Marketing Opportunity of 2014 - Profs  | #TheMarketingTechAlert | digital strategy | Scoop.it

____________________________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, March 11, 2014 8:58 PM

From a B2B perspective, I'm half-looking at the first graph, and moving on to the digital marketing focused charts. There I see confusion: Targeting/Personalization, etc. cannot be effectively executed without a solid MAS in place.

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[TABLE] KPIs for measuring content marketing ROI - Smart Insights | #TheMarketingTechAlert

[TABLE] KPIs for measuring content marketing ROI - Smart Insights | #TheMarketingTechAlert | digital strategy | Scoop.it

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).

 


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marketingIO's curator insight, January 31, 2014 8:48 AM

As good of a table that I've seen covering this topic. Although self-explanatory, you'll want to click through for details.

La communication test's curator insight, February 3, 2014 2:51 AM

Un très bon récapitulatif opérationnel pour évaluer l'éfficacité des actions de communication

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A Guide for New Internet Marketers

A Guide for New Internet Marketers | digital strategy | Scoop.it
Ready to launch a new career in the field of internet marketing? Or maybe you’ve already logged a few years in the digital marketing industry and are ready to take your skills to the next level?
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Top Scoops, and The Top 11 Marketing Technology Articles Curated Friday, 1/24/14

Top Scoops, and The Top 11 Marketing Technology Articles Curated Friday, 1/24/14 | digital strategy | Scoop.it
Here are the most-read scoops from the past 30 days:-- > Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist-- > Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape-- > What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog-- > The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio-- > Why Curation Matters More Than Ever - Gartner-- > A VC’s 10 startup secrets he wishes he had known as an entrepreneur - PandoDaily-- > Dead Marketing Walking – The Marketing Technology Alert-- > 10 Landing Page Mistakes You'll Never Make Again - Unbounce-- > FREE REPORT: State of Marketing 2014 - ExactTarget Marketing Technology…NOW! Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here. Today’s curated articles collected for your quick review:-- > “Organic” is Dead, Say Hello to the Age of Paid Media - SocialMouths http://sco.lt/5MRFEP-- > The No-Nonsense Guide to ROI in Social Media - future buzz http://sco.lt/8zB9Sz-- > Top 5 Content Discovery Tools For Marketers - Uberflip http://sco.lt/97CawL-- > WordPress › A New Google Publisher Plugin (beta) http://sco.lt/5mGk4H-- > Study: Facebook Will Lose 80% Of Its Users By 2017 - FastCompany http://sco.lt/53Lzmb-- > Affordable Tools to Generate Leads, Prospects, & Manage Your Pipeline - Forbes http://sco.lt/4tlU2r-- > B2B Marketing Budgets to Increase by 6 Percent in 2014 - CRM Magazine http://sco.lt/4j3fyz-- > [FREE REPORT] IDG Connect Social Media Research 2014 - IDG http://sco.lt/9GZMET-- > [Case Study] How Marketing Automation Can Help You with Conversions - Unbounce http://sco.lt/5PD6nZ-- > The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo http://sco.lt/7FNQiv-- > How to Define the Lead of Your Company’s Dreams [Infographic] http://sco.lt/7k26lt See ALL Top Curated Marketing Technology Articles here.___________________________________ Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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How to Format the Perfect Blog Post: 10 Killer Tips

How to Format the Perfect Blog Post: 10 Killer Tips | digital strategy | Scoop.it
When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads, and readers who get bored after just a few words.
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29 essential content marketing metrics #infographic

29 essential content marketing metrics #infographic | digital strategy | Scoop.it
f you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”

It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. It’s also a question that can be difficult to answer.

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4 Ways Google Analytics Can Improve Your Social Media Strategy

4 Ways Google Analytics Can Improve Your Social Media Strategy | digital strategy | Scoop.it

Developing a social media strategy is important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. Google Analytics is a valuable tool that can help you to analyze and enhance your social media strategy.


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George Tsakiris's curator insight, September 19, 2014 12:42 PM

Gogl

George Tsakiris's comment, September 23, 2014 3:00 PM
hello
George Tsakiris's comment, September 23, 2014 3:00 PM
hello
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How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic] | digital strategy | Scoop.it
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just compet…

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The 8 Step Approach to Successful Content Marketing #infographic

The 8 Step Approach to Successful Content Marketing #infographic | digital strategy | Scoop.it
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.
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APPSeCONNECT's curator insight, July 1, 2014 4:55 AM

Really one of the Best technique for the marketing. http://appseconnect.com/sap-business-one-shopify-integration/

Concha Sanz Montero's curator insight, March 24, 2015 11:58 AM

Efectivamente, lo que no se mide... no existe!!!

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Social media platform statistics for marketing content

Social media platform statistics for marketing content | digital strategy | Scoop.it
Choosing the right social media channel for your content does not have to be hard, but understanding the importance of your audience can be somewhat daunting at first. So many platforms such as Facebook, Twitter, Pinterest all have different ways of reaching out to users, choosing the best one for content strategy is the hard part.
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Stefano Principato's curator insight, June 10, 2014 10:58 AM

Driving the content you create with promotion can easily be done with social media platforms, and by targeting them is the key.

The infographic below put together by Web Marketing Group is very informative indeed, and the stats should help those understand the right social media channels for content marketing.

Sue Walsh's curator insight, June 23, 2014 5:36 AM

Worth considering who uses what!!

Sofia Pacifico's curator insight, June 24, 2014 6:20 PM

Before you choose which social media platform to implement, you should 1st know who is your target audience.

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How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)

How to Create a Page That Converts at 21.7% (Step-By-Step Case Study) | digital strategy | Scoop.it
“Want more email subscribers from your blog? Then you should read this case study where you'll learn how to create a page that converts at 21.7%.”
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5 Effective Tools For Community Managers

5 Effective Tools For Community Managers | digital strategy | Scoop.it

What Does A Community Manager Do?


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Stefano Principato's curator insight, May 30, 2014 6:04 PM

This job requires a combination of skills such as:

  • Identifying amazing content that would work the best for your social communities

  • Making sure that you meet all the brand guidelines and social media guidelines

  • Be vigilant about online reputation management i.e. make sure all comments are responded to, especially if they are negative

  • Discipline your schedule, so that you can manage multiple communities at the same time and, also multiple platforms for the same brand

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Digital Marketing and Measurement Model: Web Analytics

Digital Marketing and Measurement Model: Web Analytics | digital strategy | Scoop.it
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.

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Belle Chua's curator insight, January 1, 2014 11:17 PM

Measurement Framework: Digital Marketing Measurement Model Case Study

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | digital strategy | Scoop.it

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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

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Strategic planning for digital marketing - Smart Insights | #TheMarketingTechAlert

Strategic planning for digital marketing - Smart Insights | #TheMarketingTechAlert | digital strategy | Scoop.it

Intermediate/ Excerpt...

 

Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing we recommend a similar strategic approach. Although digital media change rapidly, the long-term transformation needed for effective digital marketing means that you won’t be able to transform the organisation in 3, 6 or even 12 months.

 

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marketingIO's curator insight, January 23, 2014 8:58 PM

The marketing technology landscape has structure (see Scott Brinker's Landscape), even though the players morph/change/merge. Given that, you can plan your roadmaps with confidence IF YOU STAY ATOP OF TRENDS. Easy way to accomplish this: READ THE MARKETING TECHNOLOGY ALERT DAILY!

darrelsmith's curator insight, January 24, 2014 11:02 AM

We are on a retreat this afternoon so this seemed important!

darrelsmith's curator insight, January 24, 2014 11:47 AM

this is awesome! 

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Top Scoops, and The Top 11 Marketing Technology Articles Curated Friday, 1/24/14

Top Scoops, and The Top 11 Marketing Technology Articles Curated Friday, 1/24/14 | digital strategy | Scoop.it
Here are the most-read scoops from the past 30 days:-- > Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist-- > Customer Experience Matrix: Understanding Relationships Within the Marketing Technology Landscape-- > What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog-- > The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio-- > Why Curation Matters More Than Ever - Gartner-- > A VC’s 10 startup secrets he wishes he had known as an entrepreneur - PandoDaily-- > Dead Marketing Walking – The Marketing Technology Alert-- > 10 Landing Page Mistakes You'll Never Make Again - Unbounce-- > FREE REPORT: State of Marketing 2014 - ExactTarget Marketing Technology…NOW! Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here. Today’s curated articles collected for your quick review:-- > “Organic” is Dead, Say Hello to the Age of Paid Media - SocialMouths http://sco.lt/5MRFEP-- > The No-Nonsense Guide to ROI in Social Media - future buzz http://sco.lt/8zB9Sz-- > Top 5 Content Discovery Tools For Marketers - Uberflip http://sco.lt/97CawL-- > WordPress › A New Google Publisher Plugin (beta) http://sco.lt/5mGk4H-- > Study: Facebook Will Lose 80% Of Its Users By 2017 - FastCompany http://sco.lt/53Lzmb-- > Affordable Tools to Generate Leads, Prospects, & Manage Your Pipeline - Forbes http://sco.lt/4tlU2r-- > B2B Marketing Budgets to Increase by 6 Percent in 2014 - CRM Magazine http://sco.lt/4j3fyz-- > [FREE REPORT] IDG Connect Social Media Research 2014 - IDG http://sco.lt/9GZMET-- > [Case Study] How Marketing Automation Can Help You with Conversions - Unbounce http://sco.lt/5PD6nZ-- > The B2B Buyer is in Control. So What Are You Going to Do About It? - Bizo http://sco.lt/7FNQiv-- > How to Define the Lead of Your Company’s Dreams [Infographic] http://sco.lt/7k26lt See ALL Top Curated Marketing Technology Articles here.___________________________________ Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Your 5 Step Strategy to Improved Facebook Engagement and Growth

Your 5 Step Strategy to Improved Facebook Engagement and Growth | digital strategy | Scoop.it
Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing.Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely nothing to do with the changes. Not always…. but frequently.
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