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Rescooped by cwil from Strategy and Competitive Intelligence by Bonnie Hohhof
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When Marketing Is Strategy

The strategic question that drives business today is not “What else can we make?” but “What else can we do for our customers?” Customers and the market—not the factory or the product—now stand at the core of the business. This new center of gravity demands a rethink of some long-standing pillars of strategy:


Via Bonnie Hohhof
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Mobile Trumps Desktop in Paid Search Click Share [Study] - Search ...

Mobile Trumps Desktop in Paid Search Click Share [Study] - Search ... | Digital Stragety | Scoop.it
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion's share of paid clicks at the ...
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Rescooped by cwil from Digital-News on Scoop.it today
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Earned Media Rankings on YouTube Has Arrived with Octoly

Earned Media Rankings on YouTube Has Arrived with Octoly | Digital Stragety | Scoop.it
Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company?

Via Thomas Faltin
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Rescooped by cwil from Digital-News on Scoop.it today
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Facebook Ads Can Impact Paid Search Marketing

Facebook Ads Can Impact Paid Search Marketing | Digital Stragety | Scoop.it
Paid search marketing combined with Facebook Ads create a 1-2 punch that yields higher returns on ad spend, higher average order value, slightly better click through rates and a little lower cost per acquisition.

Via Thomas Faltin
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