Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of...
Silicon Valley.fr's insight:
Guber tells us that stories can also function as Trojan Horses. The audience accepts the story because, for a human, a good story always seems like a gift. But the story is actually just a delivery system for the teller’s agenda. A story is a trick for sneaking a message into the fortified citadel of the human mind.
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