Digital Storytelling
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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Digital Storytelling | Scoop.it

Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of...

Silicon Valley.fr's insight:

Guber tells us that stories can also function as Trojan Horses. The audience accepts the story because, for a human, a good story always seems like a gift. But the story is actually just a delivery system for the teller’s agenda. A story is a trick for sneaking a message into the fortified citadel of the human mind.

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Why Storytelling is So Important to Marketing

Why Storytelling is So Important to Marketing | Digital Storytelling | Scoop.it
Silicon Valley.fr's insight:

One of the best article I've found on why storytelling is important. A great read to boot!

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The Future of Digital Products is in Storytelling. — Design of a web business — Medium

The Future of Digital Products is in Storytelling. — Design of a web business — Medium | Digital Storytelling | Scoop.it
When people ask me what type of designer I am, I often respond with “product designer”.
Silicon Valley.fr's insight:

Great article about why storytelling is important, with great examples to make its point.

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What Makes the Digital Storytelling Process So Engaging? - Business 2 Community

What Makes the Digital Storytelling Process So Engaging? - Business 2 Community | Digital Storytelling | Scoop.it
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The Case for Digital Storytelling in Content Marketing

The Case for Digital Storytelling in Content Marketing | Digital Storytelling | Scoop.it
Here, we take a look at the elements that prove the case for storytelling in advertising, marketing and content development.
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Is Transmedia Storytelling the New Digital Marketing?

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Great content explaining what is transmedia storytelling. Very well written and researched.

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Communicating sustainability: the rise of social media and storytelling

Communicating sustainability: the rise of social media and storytelling | Digital Storytelling | Scoop.it
Companies are increasingly using digital platforms and smart editorial approaches to highlight their sustainability activity, says Matthew Yeomans
Silicon Valley.fr's insight:

The mainstreaming of social media has driven the need to communicating about sustainability.

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Six tips to tell your company’s story well

Six tips to tell your company’s story well | Digital Storytelling | Scoop.it

Last year about this time, I chatted with IDEAS chief storytelling officer Bob Allen about the art of storytelling.

 

After all, his Orlando-based company built its business on helping clients tell their own stories via multiple platforms ranging from digital media to film.

 

“Storytelling is the root product of business,” Allen said. “All you need to know is who the audience is and what’s the best story to tell them.”


Via Gregg Morris
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5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media

5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media | Digital Storytelling | Scoop.it
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