Storytelling is lauded across the world; by business people, educators, charities and many more. It has been a buzzword within communications and marketing departments for years and shows no sign of disappearing. If it’s just a fad, then it has survived surprisingly long.
We believe that the secret to storytelling’s sticking power lies in the fact that it is timeless by nature and that our brains are built to communicate and receive information through stories.
We’ve been doing our research and found that psychologists have some useful information to help explain why we all instinctively love stories. Stay tuned to discover why stories are so effective and to get some tips on bringing your communications to life using storytelling.
Storytelling is one of the most effective tactic in content marketing world. As attention spans decrease and the amount of content skyrockets, it’s become more important than ever to know how to tell a good story. That’s why the folks at Referral Candy have compiled and distilled the information from the best articles on storytelling to create The ULTIMATE Storytelling Guide! Check it out.
There are few things more frustrating than staring at a blank piece of paper, unsure of what to write. For some unknown reason, there are days when it’s difficult to form new and interesting thoughts and ideas to share. Other days, we can have amazing ideas but find it difficult to find a medium to convey them.
For the times when you feel like you’ve hit a wall and you’re not going anywhere, we’ve got four easy steps that will help you to escape your writer’s block.
Whether you need to make a presentation in work, explain a complex process to a client or convey your understanding of a topic to your university class, it’s likely that you are experiencing information overload. When you’re faced with the difficult challenge of summing up information in an accessible and interesting way, it can be difficult to communicate the width and breadth of information you’ve studied.
Stories are a great tool for boiling down information to include only its essential components without losing any depth or meaning. We’ve made a list of three signs that it might be time to change your data into stories:
Jeanne is the head of digital analytics at a large e-commerce company. Her daily routine is set to the rhythm of tagging plans, optimisation tests, reports, segmentation and other investigations, always with the same idea in mind: extract the ultimate meaning and learnings from the mass of data being handled. OK, but what comes after ...
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