Overcoming the trust deficit in advertising is all about using social and owned media experiences in ways that give paid advertising more legitimacy, says Nielsen Global Head of Advertiser Solutions Randall Beard.
Senior Citizens and Digital TechnologyThe Pew Internet and American Life ProjectLee Rainie, director of the Pew Internet & American Life Project, will describe the Project's research about those 65 and older use of technology.
Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.”
Social networking appears to be one of the main activities keeping people in Israel online. In December 2011, Israel ranked third in the world for the amount of time users spent social networking: 10.1 hours that month, according to comScore.
Econsultancy (blog)3.3m UK consumers scanned a QR code in Q2, says comScoreEconsultancy (blog)More than 3m UK consumers used their smartphone to scan QR codes in Q2, according to new data from comScore.
When the first iPhone was released in 2007, it paved the way for greater adoption of smartphones among mobile users. Today, iPhone users now account for a third of the 114 million U.S. smartphone users age 13+ as the iPhone continues to carve out an increasing share of this rapidly expanding market.
Online video is becoming a favorite activity among internet users, drawing them in for lengthier stays and prodding them to return for more. In Asia-Pacific, a region with a massive population increasing its online presence every day, internet users have shown particular enthusiasm for online videos.
In June, comScore found that among the Asia-Pacific countries studied, Vietnam had the highest concentration of online video viewers: Nearly nine in 10 internet users in the country watched online video, compared to an average of 83.1% worldwide...
Teenagers between the ages of 13 and 17 specifically demonstrated the greatest increase in smartphone adoption, with a majority of 58 percent of American teens owning a smartphone, compared to 36 percent who said they owned a smartphone last year.