Digital Stats and Trends
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Digital Stats and Trends
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Pew Internet: The Best (and Worst) of Mobile Connectivity

According to a new survey report from the Pew Internet and American Life project, some 85% of American adults own a cell phone, and these mobile devices now play a central role in many aspects of their owners' lives. For many cell owners, their phone is an essential utility that they check frequently, keep close at all times, and would have trouble functioning without. Full report: http://pewrsr.ch/11abvWi

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Internet usage on East Coast during Sandy

Internet usage on East Coast during Sandy | Digital Stats and Trends | Scoop.it
While the waters were rising and the wind was blasting buildings along the East Coast, Internet usage rocket above the usual average, that is, before the blackouts hit.
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How Consumers Are Shopping With Their Phones

How Consumers Are Shopping With Their Phones | Digital Stats and Trends | Scoop.it

An analysis by Deloitte estimates mobile will influence $158 billion of in-person retail sales this year.

 

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Social Moms Lead the Way to Mobile

Social Moms Lead the Way to Mobile | Digital Stats and Trends | Scoop.it

Moms are on the leading edge of a behavioral shift that has marketers and social networks scrambling. They may soon become the first demographic group who will use the mobile phone or tablet more often than the computer to access social networks.

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Pew study: News Consumption up Via Mobile, Social Media

Pew study: News Consumption up Via Mobile, Social Media | Digital Stats and Trends | Scoop.it

Social-networking sites grew from 9 percent to 19 percent as a source for news in the last two years, but only 3 percent of respondents say they regularly get news from Twitter.

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A demographic portrait of creators and curators and users of various social media services | Pew Internet & American Life Project

A demographic portrait of creators and curators and users of various social media services | Pew Internet & American Life Project | Digital Stats and Trends | Scoop.it
A demographic portrait of creators and curators and users of various social media services | Pew Internet & American Life Project...
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Pew Report Finds Smartphone Users Eschewing Apps

Pew Report Finds Smartphone Users Eschewing Apps | Digital Stats and Trends | Scoop.it

Survey says security concerns prompt many smartphone users to disable or not download some apps.

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What’s Next for the iPhone?

What’s Next for the iPhone? | Digital Stats and Trends | Scoop.it

When the first iPhone was released in 2007, it paved the way for greater adoption of smartphones among mobile users. Today, iPhone users now account for a third of the 114 million U.S. smartphone users age 13+ as the iPhone continues to carve out an increasing share of this rapidly expanding market.

 

 

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How Shoppers Use Smartphones to Save Money

How Shoppers Use Smartphones to Save Money | Digital Stats and Trends | Scoop.it

Smartphone coupon usage increased more than 100% in both 2012 and 2011...

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How Mobile Can Be A Bridge to In-Store Shopping

How Mobile Can Be A Bridge to In-Store Shopping | Digital Stats and Trends | Scoop.it

Mobile Phones Connect the Digital to the Physical Worlds

 

A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile's role as a bridge -- and an extremely valuable one -- from the digital world to the physical one.

Jonathan Alferness


"We're starting to drive meaningful value that wasn't possible on desktop," said Mr. Alferness, director of product management-mobile ads lead at Google, in a recent interview. "We're driving users to actual, physical retail stores to buy something. "

 

Mr. Alferness, who will be speaking at Ad Age's Digital Conference later this month, is an eight-year veteran of Google, having spent a lot of that time on its syndicated products and on its desktop search ad business. In his current role, he sees his central priority as "showing to advertisers full value of mobile."

 

There have been successes, one of which is Google's Click-to-Call ad product, which seeks to put consumers on the phone line with advertisers. But many big challenges loom. "What's not being done is finding ways to encapsulate all the value being unlocked in mobile and showing that to advertisers," he said.

 

To illustrate, he points to desktop search, which in its early days demonstrated its value through all the e-commerce transaction that came through Google Adwords. While Mr. Alferness says that mobile commerce is also a big deal, it's "a small portion of the overall value users are getting."

 

One thing that has to happen is a better understanding of when mobile is driving sales in-store, when the retailers can be certain that a customer entered the purchase funnel through mobile search.

 

"That's the holy grail," he said.

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Nielsen: teens lead growth in smartphones

Nielsen: teens lead growth in smartphones | Digital Stats and Trends | Scoop.it
Teenagers between the ages of 13 and 17 specifically demonstrated the greatest increase in smartphone adoption, with a majority of 58 percent of American teens owning a smartphone, compared to 36 percent who said they owned a smartphone last year.
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2012 Digital Marketing Trends and Benchmark Report (154 Pages)

2012 Digital Marketing Trends and Benchmark Report (154 Pages) | Digital Stats and Trends | Scoop.it
154 Pages: 2012 Digital Marketing Trends and Benchmark Report http://t.co/111MbzxC...
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A Piece Of Technology That Makes Listening To Jazz Better : NPR

A Piece Of Technology That Makes Listening To Jazz Better : NPR | Digital Stats and Trends | Scoop.it
There comes a time in a jazz fan's life when he or she realizes that the rabbit hole goes far, far deeper than previously imagined.
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Mobile Internet traffic gaining fast on desktop Internet traffic

Mobile Internet traffic gaining fast on desktop Internet traffic | Digital Stats and Trends | Scoop.it

In India, mobile Internet traffic has reached 60 percent, surpassing desktop Internet traffic.

 

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App Engagement: The Matrix Reloaded

App Engagement: The Matrix Reloaded | Digital Stats and Trends | Scoop.it

Thriving in the new mobile app economy depends on engagement and retention. Flurry analyzes 30 app categories by usage and retention.

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Facebook's Steady March To 1 Billion Users

Facebook's Steady March To 1 Billion Users | Digital Stats and Trends | Scoop.it

Facebook announced that it now has 1 billion monthly active users. It's an incredible feat. Very few companies can say they have 1 billion customers. Below, we've charted out the incredibly steady rise in users.

 

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Twitter Won the Presidential Debate

Twitter Won the Presidential Debate | Digital Stats and Trends | Scoop.it
Last night's presidential debate was the most-tweeted about political event in U.S. history, proving once again that Twitter has become the indispensable tool for following current events.
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High Internet, Social Engagement in Israel, Low Ad Spend

High Internet, Social Engagement in Israel, Low Ad Spend | Digital Stats and Trends | Scoop.it

Social networking appears to be one of the main activities keeping people in Israel online. In December 2011, Israel ranked third in the world for the amount of time users spent social networking: 10.1 hours that month, according to comScore.

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Mobile tech's influence on brains

Mobile tech's influence on brains | Digital Stats and Trends | Scoop.it
The rapid evolution of mobile technology has placed quite a burden on our brains.
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Study: 28% of journalists unable to carry out job without social media

Study: 28% of journalists unable to carry out job without social media | Digital Stats and Trends | Scoop.it

A new study has found that more than a quarter of UK journalists now believe they would be unable to carry out their job without social media websites like Twitter and Facebook.

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Trust in Advertising – Paid, Owned and Earned

Trust in Advertising – Paid, Owned and Earned | Digital Stats and Trends | Scoop.it
Overcoming the trust deficit in advertising is all about using social and owned media experiences in ways that give paid advertising more legitimacy, says Nielsen Global Head of Advertiser Solutions Randall Beard.
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Vietnam Tops Online Video Viewing Penetration in Asia-Pacific

Vietnam Tops Online Video Viewing Penetration in Asia-Pacific | Digital Stats and Trends | Scoop.it

Online video is becoming a favorite activity among internet users, drawing them in for lengthier stays and prodding them to return for more. In Asia-Pacific, a region with a massive population increasing its online presence every day, internet users have shown particular enthusiasm for online videos.

 

In June, comScore found that among the Asia-Pacific countries studied, Vietnam had the highest concentration of online video viewers: Nearly nine in 10 internet users in the country watched online video, compared to an average of 83.1% worldwide...

 

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Senior Citizens and Digital Technology - The Pew Internet and American Life Project

Senior Citizens and Digital TechnologyThe Pew Internet and American Life ProjectLee Rainie, director of the Pew Internet & American Life Project, will describe the Project's research about those 65 and older use of technology.
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Twitter Makes More Mobile Ad Revenue Than Apple, Facebook

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook | Digital Stats and Trends | Scoop.it

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.”


Via Alex Butler
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Digital Stats and Trends | Scoop.it
Here's a round up of some of the most interesting digital stats we've seen this past week.
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