Digital Sports Marketing
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2013 Social Media in Sports Predictions | CalebMezzy.com

2013 Social Media in Sports Predictions | CalebMezzy.com | Digital Sports Marketing | Scoop.it
RT @deutche: Loving these 2013 sports predictions from marketing pro's on @Caleb_Mezzy's blog: http://t.co/IP6K7Mah #smsports #sportsbiz
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13 Biggest Sports Social Media Moments of 2012

13 Biggest Sports Social Media Moments of 2012 | Digital Sports Marketing | Scoop.it
The year 2012 was an exciting, fun time for sports and social media. Here, we count down the moments that resonated most with us.
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How Red Bull Takes Content Marketing to the Extreme - Mashable

How Red Bull Takes Content Marketing to the Extreme - Mashable | Digital Sports Marketing | Scoop.it
How Red Bull Takes Content Marketing to the Extreme
Mashable
James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent.
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Janardin Bhana's curator insight, October 2, 2014 11:55 PM

Great way how #Redbull has marketed their products. We see them everywhere!! 

cortimax's curator insight, June 30, 2015 11:50 AM

Come RedBull porta il Content Marketing all'estremo!!!

Ítalo Oliveira's curator insight, December 12, 2015 8:38 PM

Italo Oliveira Analysis: The energy drink market has grown exponentially since the early 2000s. Red Bull has been the front runner throughout those years establishing themselves as the extreme sports company. What is interesting about them is that they rarely actually market the Red Bull drink. They use other methods to link the Red Bull drink to an activity. The content marketing that is used is extremely successful and Red Bull has become up there with companies like McDonalds and Starbucks. Red Bulls doesn't only sell a drink they sell an experience they sell a lifestyle, just like how Apple does. The only difference is that Mac will show their computers and gadgets while we seldom see an actual Red Bulls can. We see the trademark red bulls and we notice to colors but we hardly get to actually see the can. What Red Bull has discovered is that no one wants to go to a website and watch a 45 minute video of a can. They want to be engaged and they want to feel a certain way when they see the brand Red Bull, and that is exactly what they have done. 



Analysis: I've always been inspired by these companies who become a lifestyle brand ( Nike, Red Bull, Apple ) These companies have been able to tap into a market that is very hard to reach. When selling a lifestyle you have to make sure that your product fits into the lifestyle that your are trying to portray. Even though some people might only drink a Red Bull to get an extra boost for their morning routine Red Bull portrays themselves as a product that was meant to reach the impossible and do what is extreme. Even though that doesn't constantly run through a person's mind while they are purchasing the drink they have been seeing these images for long enough to know that extreme sports or street sports relate to Red Bull.