Digital Space & Airline Industry
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Airline Battles: How US Carriers Target High-End Customers

Airline Battles: How US Carriers Target High-End Customers | Digital Space & Airline Industry | Scoop.it
Making that dreaded red-eye flight between LA and NY has just gotten more comfortable.
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Call 12 for Action: Airline Merger | WPRI.com

Call 12 for Action: Airline Merger | WPRI.com | Digital Space & Airline Industry | Scoop.it
Typically, airline mergers create less competition and higher fares; however, for the Rhode Island market and T.F. Green Airport, a recent airline merger could be beneficial.
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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | Digital Space & Airline Industry | Scoop.it

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace.... Great read!

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Liz Reid's curator insight, August 22, 2013 4:04 AM

This article highlights the current state of marketing, and the need to change, adapt and look to the future in order to implement successful marketing strategies. For example, there is a serious need to adapt and change marketing strategies in line with changes in a companys' consumers. Too often companies carry on as they always have because it was successful at the time. However, in our increasingly fragmented and digitalised society, brands must keep up with these changes in order to stay popular or trusted. It is also necessary to converse with consumers. No longer can all brands be successful with top-down, authoritarian communication. They must involve consumers in brand discussions in order to make progress. For example, many chip brands have created campaigns where consumers suggest new chip flavours that could potentially be put into production. This demonstrates including consumers in a brand's discourse and giving consumers the chance to influence a brand's image. These are important concepts in terms of engagement, communicating with consumers and brand management. 

Finau Tuipulotu's comment, August 22, 2013 8:22 PM
Savanna, I’ve picked up the line where it says “Most companies today are not approachable and lack of personality or an image that people can relate to”. The redbull example you have used is funny but so true. Furthermore, Companies needs to define where they sit in the market and continue to build brand relationships effectively. Marketing tactics changes everyday and brand reputation becomes more and more important. Therefore, useful insights stated in this article should be taken into account in order to be a successful company.
Anna Bairstow's comment, August 22, 2013 10:56 PM
Really good choice of an article Savanna, this closely relates to what we discussed in class in terms of branding and brand management! What I found interesting, is an issue raised in the beginning of the article, about communication and marketing platforms and one-to-one relationship models being disrupted in today's society. This is a consequence of the advanced technology and access to social media we all have, and like Finau pointed out, we need to constantly and cohesively change and adapt our way of marketing and communicating to audiences.
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TV advertising key driver of brand reputation - Rapid tv news

TV advertising key driver of brand reputation Rapid tv news The research looked at the intricate relationship between 'paid media' (advertising), 'owned media' (primarily brand websites), and 'earned media' (WoM) and found that TV advertising was...
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Flying in the face of adversity - The Economist (blog)

Flying in the face of adversity - The Economist (blog) | Digital Space & Airline Industry | Scoop.it
Flying in the face of adversity
The Economist (blog)
A LOVE letter to Alaska Airlines, published recently in the New York Times, is well-deserved.
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Apple Patent Teases Augmented Reality Mixed With Social Networking

Apple Patent Teases Augmented Reality Mixed With Social Networking | Digital Space & Airline Industry | Scoop.it
We all feel like augmented reality could power the next killer app, but how would it work?A new Apple patent application hints at how Cupertino may be piecing together an answer.

Via Gary Hayes
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Gary Hayes's curator insight, March 20, 2013 8:50 PM

Apple’s application talks a lot about user annotation--in text and URLs. But let’s look at how Twitter and Facebook treat shared URLs today. They actually pull images from them in a seamless preview, saving users a click into a browser. Map that philosophy onto Apple’s proposal, and suddenly, you can place not just text but images and video in 3-D space across environments. Multimedia merges with the physical world, creating repercussions in communications and advertising that we can only begin to imagine.

Jan Herder's curator insight, March 20, 2013 11:21 PM

AR in a social context, a shared AR

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Pegasus, Turkish budget airline, prepares to go public | beyondbrics

Pegasus, Turkish budget airline, prepares to go public | beyondbrics | Digital Space & Airline Industry | Scoop.it
News of the planned IPO hardly came as a surprise: the company first signaled its intention to go public three years ago but opted to postpone reportedly due to weak investor interest during the eurozone crisis.
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Ten Innovative Ways to Use Twitter for Business Free Guide

Free Guide to Ten Innovative Ways to Use Twitter for Business. Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event.

Via Frank Mohnhaupt
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