I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace.... Great read!
TV advertising key driver of brand reputation Rapid tv news The research looked at the intricate relationship between 'paid media' (advertising), 'owned media' (primarily brand websites), and 'earned media' (WoM) and found that TV advertising was...
News of the planned IPO hardly came as a surprise: the company first signaled its intention to go public three years ago but opted to postpone reportedly due to weak investor interest during the eurozone crisis.
Free Guide to Ten Innovative Ways to Use Twitter for Business. Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event.
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