26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites. The audit unearthed a series of deficiencies...A separate study recently issued by Constant Contact found other discoverability issues with small businesses: half admitted never updating their online listings, and the same proportion had seen inaccurate listings. Meanwhile, other deficiencies cited by the vSplash study include:
- 94.5% of SMB websites not being mobile optimized.
- 94.6% lacking a Twitter widget on their home page, and 91.2% without a Facebook widget.
- 93.7% without a contact email address on the home page.
- 49.4% without a phone number on the home page.
Via Ashok Ramachandran