Digital & Social Marketing Innovators
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Digital & Social Marketing Innovators
Information for professionals engaged in developing digital and social marketing programs to benefit companies or clients.
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Social Media Marketing Strategies for Engaging Customers

Social Media Marketing Strategies for Engaging Customers | Digital & Social Marketing Innovators | Scoop.it
See on Scoop.it - Designing design thinking driven operationsSocial media is arguably one of the most transformational aspects of our personal and professional lives.See on geeklesstech.com (How interesting!
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[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink

[INFOGRAPHIC] 9 Key Social Media Measurements To Answer 9 Key Strategic Questions - MarketingThink | Digital & Social Marketing Innovators | Scoop.it

This infographic reviews 9 key strategy questions you need to ask yourself about your social media and content marketing and the 9 back-of-the-envelope measurements that will let you know how you are doing.


Via marketingIO
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Done4USocialMedia's curator insight, March 12, 2013 8:35 AM

Now this I found very useful. See what you think.

Arturo Nava's curator insight, March 12, 2013 10:52 AM

Take a look of this!

Sara Fiorentino's curator insight, March 13, 2013 4:47 AM

9 Key Social Media Measurements To Answer 9 Key Strategic Questions - #Marketing #smm | @scoopit via @TheMAAlert http://sco.lt/...

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Effective Content Marketing for SMB’s | Social Media Strategies Summit Blog

Effective Content Marketing for SMB’s | Social Media Strategies Summit Blog | Digital & Social Marketing Innovators | Scoop.it

Excerpt...

 

You can expect to see the following content marketing tactics become more prominent in the coming months.

 

More Native Advertising

While there are many competing definitions of native advertising, suffice it to say that it’s a way to put organic content in front of web surfers in an unobtrusive manner. Of all the emerging content marketing trends taking center stage in 2013, this one may well be the most important.

 

Increasingly Sophisticated Content Curation

Users would rather rely on trusted, centralized hubs for their information. In addition to putting out their own content, companies will increasingly curate interesting or valuable content to add to their allure. Content curation saves people time, and increases overall traffic in the long run.

 

Content Wikification

Nowadays, it’s not enough to merely publish standalone, evergreen content that delivers value. In an ever-changing world, consumers expect a stream of up-to-date content on their topic of interest. More and more, content that attracts eyeballs is increasingly fluid and goes through revisions over time. For a good example of this principle in action, look no further than sites like The Verge or Engadget. Many of their articles are like a rolling commentary on the original source material that’s always being added to.

 

A Renewed Focus on Video

Although some people still prefer to digest their content in written form, many regular Joes and Janes appreciate concise, attention-grabbing videos. The cost of putting out superlative video content continues to fall, which means that businesses can spend more time brainstorming clips that will eventually result in action.

 

Mobile Optimization & Compatibility

Finally, you can bet the farm on an accelerating move towards greater cross-platform support that’s facilitated by device-independent responsive mobile design.


Via marketingIO
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marketingIO's curator insight, March 11, 2013 1:45 PM

On the negative side, we're not in agreement regarding native advertising form SMB's (or any B's). However, we are in complete agreement with regards to content curation, video and mobile optimization. Content wikification: yet to see a format that makes this viable for the B2B marketer.


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FREE eBook: Cracking the LinkedIn Sales Code

FREE eBook: Cracking the LinkedIn Sales Code | Digital & Social Marketing Innovators | Scoop.it
Get the results of the 2013 Sales & LinkedIn social selling survey. Find out what top sellers are doing that you're not.
Craig Jolley's insight:

Great tips for using LinkedIn to power your sales efforts.

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4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today

4 Buyer Trends That Will Shake Marketing in 2013 | Social Media Today | Digital & Social Marketing Innovators | Scoop.it

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. If you believe buyer behavior would stand still for a short while, you better let go of this belief. Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess. Let us look at four buyer trends bound to shake up marketing in 2013...

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Jeff Domansky's curator insight, March 12, 2013 3:48 PM

Recommended reading for social business,marketing and PR pros.

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Digital & Social Marketing Innovators | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge
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Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.