Digital, Social &...
Follow
Find
19 views | +0 today
 
Rescooped by Delia from Public Relations & Social Media Insight
onto Digital, Social & Communications
Scoop.it!

What Mad Men Can Teach Us About Social Media Marketing | Social Media Today

What Mad Men Can Teach Us About Social Media Marketing | Social Media Today | Digital, Social & Communications | Scoop.it

Technology and marketing tactics have changed the game, but there are some Sterling/Cooper approaches we can apply to social media today....

 

... I like to think of my Mad Men marathon as research. As I get further into the seasons, I am sure I will come across many more similarities between us and them. In some ways it’s comforting to see that, although we are rapidly moving towards a more digitally enhanced world, the core values stay the same.

 

These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative. So next time you’re staring blankly at your screen, do yourself a favor. Pour a whisky, inhale some cigarette smoke and transport yourself into the office of Don Draper, but most importantly, get inspired....


Via Jeff Domansky
Delia's insight:

I like this because of  course ... it's still about relationships, audience understanding and creativity 

more...
Jeff Domansky's curator insight, May 9, 2013 2:05 PM

Mad Men, mad marketing tips and inspiration.

Jeff Domansky's comment, May 10, 2013 3:52 PM
Totally agree Delia. We always need to remind ourselves,it's not the technology or the tools, it's the people.
Digital, Social & Communications
Communications, Media & PR
Curated by Delia
Your new post is loading...
Your new post is loading...
Scooped by Delia
Scoop.it!

Fashion Billionaire Tory Burch Talks Oprah, Eric Schmidt, And The Importance ... - Forbes

Fashion Billionaire Tory Burch Talks Oprah, Eric Schmidt, And The Importance ... - Forbes | Digital, Social & Communications | Scoop.it
Fashion Billionaire Tory Burch Talks Oprah, Eric Schmidt, And The Importance ...
Forbes
Fashion designer Tory Burch may now be a household name with a $3 billion company, but when she started out, she faced her fair share of criticism.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Afrika Fashion League | LinkedIn

Afrika Fashion League | LinkedIn | Digital, Social & Communications | Scoop.it
Afrika Fashion League is a hub for upcoming African fashion designers to share ideas and participate in our annual fashion designing reality television contest.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Grazia integrates BlackBerry into fashion design campaign

Grazia integrates BlackBerry into fashion design campaign | Digital, Social & Communications | Scoop.it
Z10-based move looks to build 'deeper engagement with audiences'.
Delia's insight:

So this is pretty nifty stuff ... 

more...
No comment yet.
Rescooped by Delia from Digital Presentations in Education
Scoop.it!

46 Tools To Make Infographics In The Classroom

46 Tools To Make Infographics In The Classroom | Digital, Social & Communications | Scoop.it

Infographics are interesting–a mash of (hopefully) easily-consumed visuals (so, symbols, shapes, and images) and added relevant character-based data (so, numbers, words, and brief sentences).

The learning application for them is clear, with many academic standards–including the Common Core standards–requiring teachers to use a variety of media forms, charts, and other data for both information reading as well as general fluency...


Via Baiba Svenca
Delia's insight:

I do love infographics 

more...
maite collados's curator insight, January 14, 2014 11:24 AM

Las infografías son una herramienta muy útil por su factor visual: en poco espacio y de forma visulamente agradable y atrayente, engloba datos y relaciona conceptos.

ManufacturingStories's curator insight, July 30, 2014 7:50 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl




Cynthia Day's curator insight, July 30, 2014 2:45 PM

apps

Scooped by Delia
Scoop.it!

Michael Kors inspired by London fashion

Michael Kors inspired by London fashion | Digital, Social & Communications | Scoop.it
Los Angeles, April 16 American fashion designer Michael Kors says he is a big fan of British street style.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Companies Investing In Social - Business Insider

Companies Investing In Social - Business Insider | Digital, Social & Communications | Scoop.it
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
more...
No comment yet.
Rescooped by Delia from Public Relations & Social Media Insight
Scoop.it!

Citizen Renaissance

Citizen Renaissance | Digital, Social & Communications | Scoop.it
Three years ago, Citizen Renaissance was published as a reaction to three seismic shifts in society - the rise of digital democracy, falling global wellbeing and an imminent environmental crisis.

 

The footballing cliché runs that teams must score when they are dominating the game. PR consultancies often manage early possession, but then struggle to find the back of the net.

 

It happened with CSR and with social and now with content, too – a failure to convert early-mover advantage into sustained leadership. We let others steal our clothes and then bemoan their encroachment on “our” space.

For a profession that prides itself on the quality of its strategic advice, it is perverse that we so consistently forget to take our own. This is partly a failure of visionary leadership; partly the lack of a rigorously defined point of view about our very purpose; but mostly a question of economics and business models.

 

With the exception of the big, consultancy networks, PR rarely achieves scale. And, where the holding company groups do deliver scale, so some of the choicest bits are invariably siphoned off to the media houses and ad guys. Why? Because they make a better case for the economics and are able to enumerate their arguments on a factual base. This is exactly what is now happening with content and data. PR is increasingly banished to the fringes....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 13, 2013 8:49 PM

A pessimistic point of view on PR that may apply to some but the agile PR agencies and PR pros prove otherwise.

Rescooped by Delia from Marketing Engagement News from theMarketingblog
Scoop.it!

The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up | TheMarketingblog

The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up | TheMarketingblog | Digital, Social & Communications | Scoop.it
The 2013 Internet Retailing Awards on June 26 will see 400 retailers meeting up at an exclusive 5 star venue in London for an unrivalled night of networking

Via Will Corry
more...
No comment yet.
Rescooped by Delia from Public Relations & Social Media Insight
Scoop.it!

What PR Professionals Need to Know Now About Social Media - Salesforce Marketing Cloud

What PR Professionals Need to Know Now About Social Media - Salesforce Marketing Cloud | Digital, Social & Communications | Scoop.it

Social media is changing the way marketers do business and that doesn't exclude PR and Communications professionals....

 

... Social Media changed the game. PR for much of its history was focused on influencing the top 50-odd media influencers in a client’s market; in the past 5+ years our purview has dramatically expanded. That original list of 50 reporters has expanded to include interacting with thousands of end-users willing to engage with the client brand on a daily basis. Add to that dramatic expansion of targets the fact that brands have new opportunities to relay their messages in an integrated way across Earned, Owned and Paid Media, and it amounts to a true sea change. Today’s work bears little resemblance to the work we were doing 10 years ago. And thank goodness for that. Communications has become a far more interesting and valuable discipline....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 14, 2013 2:00 PM

Todd Defren shares insight on the evolution of PR.

Graham Roberts-Phelps (LION)'s curator insight, April 15, 2013 1:44 AM

Good artlcile

Rescooped by Delia from Public Relations & Social Media Insight
Scoop.it!

What Mad Men Can Teach Us About Social Media Marketing | Social Media Today

What Mad Men Can Teach Us About Social Media Marketing | Social Media Today | Digital, Social & Communications | Scoop.it

Technology and marketing tactics have changed the game, but there are some Sterling/Cooper approaches we can apply to social media today....

 

... I like to think of my Mad Men marathon as research. As I get further into the seasons, I am sure I will come across many more similarities between us and them. In some ways it’s comforting to see that, although we are rapidly moving towards a more digitally enhanced world, the core values stay the same.

 

These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative. So next time you’re staring blankly at your screen, do yourself a favor. Pour a whisky, inhale some cigarette smoke and transport yourself into the office of Don Draper, but most importantly, get inspired....


Via Jeff Domansky
Delia's insight:

I like this because of  course ... it's still about relationships, audience understanding and creativity 

more...
Jeff Domansky's curator insight, May 9, 2013 2:05 PM

Mad Men, mad marketing tips and inspiration.

Jeff Domansky's comment, May 10, 2013 3:52 PM
Totally agree Delia. We always need to remind ourselves,it's not the technology or the tools, it's the people.
Scooped by Delia
Scoop.it!

Marketers should put strategy before everything else when it comes to content marketing | The Wall Blog

Marketers should put strategy before everything else when it comes to content marketing | The Wall Blog | Digital, Social & Communications | Scoop.it
Content discovery is emerging as a highly significant part of the marketing mix.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Here's How Social Media Is Changing Retail

Here's How Social Media Is Changing Retail | Digital, Social & Communications | Scoop.it
Today's digital consumer is expecting their favorite retailers and brands to know how to operate in the social and mobile environment. They're not just looking for the best shopper experience possible -- they are demanding it.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Twitter Now Rivals Facebook as Teens’ Most Important Social Network

Twitter Now Rivals Facebook as Teens’ Most Important Social Network | Digital, Social & Communications | Scoop.it
30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results [pdf] from Piper Jaffray's 25th Semi-Annual teen research (RT @seekoeur: Twitter Now Rivals Facebook as Teens’ Most Important...
Delia's insight:

It's US based reseach but still worth noting .... 

more...
No comment yet.
Rescooped by Delia from Social Marketing and SEO
Scoop.it!

Why Nobody Is Talking About SEO Anymore

Why Nobody Is Talking About SEO Anymore | Digital, Social & Communications | Scoop.it

It wasn’t too long ago that SEO was the hot topic in the industry. Businesses and Internet marketers alike were praising SEO as one of the most effective online marketing strategies.


Via Ally Greer
more...
Ally Greer's curator insight, April 6, 2013 4:27 PM

With the latest updates to Google, it's no longer about quantity, but about quality.

Natalie Gallagher's curator insight, April 13, 2013 2:48 PM

Finally!  SEO that makes sense!  This is a *good* thing for #HigherEd.

Scooped by Delia
Scoop.it!

5 Key Social Media Trends Surfacing at Social Media Marketing World

5 Key Social Media Trends Surfacing at Social Media Marketing World | Digital, Social & Communications | Scoop.it
Delia's insight:

Looks like podcasts set to get popular .....

more...
No comment yet.
Rescooped by Delia from visualizing social media
Scoop.it!

Social Media Statistics: Huffington Post Infographic

Social Media Statistics: Huffington Post Infographic | Digital, Social & Communications | Scoop.it

Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?

What if we told you that 25 percent of Facebook users don’t bother with any kind of privacysettings?

Or that Google+’s +1 button is used 5 million times per day?

 

The past year was a wonderful world of social media. Infographics also were a huge hit in 2012. This infographic from the Huffington Post and content below offer more details.

 


Via Lauren Moss
more...
Retro Social Media's comment, April 14, 2013 6:53 PM
Love this :)
Scooped by Delia
Scoop.it!

Australian Fashion Week: models too thin, skinny? | Crikey

Australian Fashion Week: models too thin, skinny? | Crikey | Digital, Social & Communications | Scoop.it
The fashion industry is demanding ever-thinner models. But Crikey publishing director and former women's magazine editor Marina Go says jutting bones and hollowed cheeks are bad for business.
more...
No comment yet.
Scooped by Delia
Scoop.it!

Bathrooms.com Launches Cross Channel Campaign With Dynamo PR - PR Newswire (press release)

Bathrooms.com Launches Cross Channel Campaign With Dynamo PR
PR Newswire (press release)
Dynamo PR will begin work immediately on Bathrooms.com, utilising their traditional PR team alongside their ever-expanding digital team.
more...
No comment yet.