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Instagram, Now Bigger Than Twitter, Introduces 'Carousel Ad' Feature

Instagram, Now Bigger Than Twitter, Introduces 'Carousel Ad' Feature | Digital & Social | Scoop.it
How can your brand or organization get a piece of the action on Instagram, the world's fastest growing social network? On Wednesday, the company announced the introduction of "carousel ads," which expand on the network's sponsored posts.
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How to Manage Multiple Social Media Accounts

How to Manage Multiple Social Media Accounts | Digital & Social | Scoop.it
A full list of tools and strategies for organizing and managing multiple social media accounts.
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | Digital & Social | Scoop.it

Across the six-month period of this analysis, we found that some post types did perform better than others. 

-  Lists and why-posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. 

-  What-posts were the riskiest format, showing a high variance of 13.45%

-  Further analysis of the six-month period revealed:Lists narrowly claimed the most social traction at 22.45%

-  Why-posts earned 22.32% of social traction.

-  Videos drew 18.94% of total shares and performed well in Q4.

-  How-to articles earned 18.42% of shares.

-  What-posts had the lowest social traction, earning 17.88% of total shares....


Via Jeff Domansky
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Nedko Aldev's curator insight, February 3, 2015 3:07 AM

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Sallie Burnett's curator insight, February 3, 2015 9:27 AM

These stats give helpful insights into the type of content is popular on social media. As with any research, it gives you a benchmark to compare what your readers like and share.

 

Mike Allen's curator insight, February 4, 2015 11:13 AM

Some great research into what works... now why?

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Self-Promotion and Social Media: The Case for Promoting Your Content

Self-Promotion and Social Media: The Case for Promoting Your Content | Digital & Social | Scoop.it
What makes for good self-promotion on social media? Learn why we share a high percentage of our own content on social and why you could consider the same.
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6 Research-Backed Ways to Get More Followers on Twitter and Facebook

6 Research-Backed Ways to Get More Followers on Twitter and Facebook | Digital & Social | Scoop.it
All the best research on how to get more followers on social media. Twitter tips, Facebook tips, and much more.
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What is PR & How Does it Relate to Marketing & Social?

What is PR & How Does it Relate to Marketing & Social? | Digital & Social | Scoop.it
What is PR?  This question cropped up on a webinar last week, and it got me thinking. Traditionally PR has been about managing public opinion; however the organization one represents defines their ...
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PR for Millennials: The Five-Factor Recipe for a Winning Campaign

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter What's the tipping point when it comes to PR for millennials?
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Edelman - Conversations - How A Journalist Does Real Time Marketing

Edelman - Conversations - How A Journalist Does Real Time Marketing | Digital & Social | Scoop.it
Great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.
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How to improve your rankings on Google

How to improve your rankings on Google | Digital & Social | Scoop.it
Improving your website’s search engine rankings can feel like an impossible maths problem. But what if it was more like choosing a birthday present for a friend? A challenge, but also fun.
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The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog | Digital & Social | Scoop.it
The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014?
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Creating A Powerful Integrated Social Media And Communications Strategy

Creating A Powerful Integrated Social Media And Communications Strategy | Digital & Social | Scoop.it
Creating A Powerful Integrated Social Media And Communications Strategy When I was at the Vocus User Conference I had the privilege of hanging out with Adam Singer (@AdamSinger). We had dinner with...
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Tips and Tools for Measuring Social Engagement in 2014 - SocialTimes

Tips and Tools for Measuring Social Engagement in 2014 - SocialTimes | Digital & Social | Scoop.it
With the rise of content marketing, brands are working harder than ever to measure engagement and drive sales.
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6 digital media and PR lessons from 2013

6 digital media and PR lessons from 2013 | Digital & Social | Scoop.it
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
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5 Tips for Using Snapchat for Brand Communications

5 Tips for Using Snapchat for Brand Communications | Digital & Social | Scoop.it
Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.
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How to Convince Your Boss of the Value (ROI) of Social Media - Huffington Post

How to Convince Your Boss of the Value (ROI) of Social Media - Huffington Post | Digital & Social | Scoop.it

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers....


Via Andy Bull
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | Digital & Social | Scoop.it

Across the six-month period of this analysis, we found that some post types did perform better than others. 

-  Lists and why-posts proved to have the most reliable social traction, averaging around 21,000 shares per month with a variance of less than 2.5%. 

-  What-posts were the riskiest format, showing a high variance of 13.45%

-  Further analysis of the six-month period revealed:Lists narrowly claimed the most social traction at 22.45%

-  Why-posts earned 22.32% of social traction.

-  Videos drew 18.94% of total shares and performed well in Q4.

-  How-to articles earned 18.42% of shares.

-  What-posts had the lowest social traction, earning 17.88% of total shares....


Via Jeff Domansky
more...
Nedko Aldev's curator insight, February 3, 2015 3:07 AM

add your insight...

218
Sallie Burnett's curator insight, February 3, 2015 9:27 AM

These stats give helpful insights into the type of content is popular on social media. As with any research, it gives you a benchmark to compare what your readers like and share.

 

Mike Allen's curator insight, February 4, 2015 11:13 AM

Some great research into what works... now why?

Scooped by Christopher Morris PR
Scoop.it!

How to Use Journalism to Create Context for Keywords & Content

How to Use Journalism to Create Context for Keywords & Content | Digital & Social | Scoop.it
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the audience, brand, and intent behind the keywo
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5 Ways to Use Instagram For Your Business | Social Media Today

5 Ways to Use Instagram For Your Business | Social Media Today | Digital & Social | Scoop.it
You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing? It's really dependent on what type of company and/or industry you're in. Here's 5 things to think about when developing content.
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Optimize Your Twitter Profile | Social Media Today

Optimize Your Twitter Profile | Social Media Today | Digital & Social | Scoop.it
Your Twitter profile is important. It’s generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn’t you optimize your Twitter profile?
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How to Run a Successful Facebook Marketing Campaign - Search Engine Journal

How to Run a Successful Facebook Marketing Campaign - Search Engine Journal | Digital & Social | Scoop.it
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there
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Why You Need to be on Social Media

Why You Need to be on Social Media | Digital & Social | Scoop.it
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun.
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10 Crucial Strategies for Building a Better Business Website | Social Media Today

10 Crucial Strategies for Building a Better Business Website | Social Media Today | Digital & Social | Scoop.it
Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure?
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How Small Businesses can succeed using Social Media. | Social Media Management News and Advice – Marketme

How Small Businesses can succeed using Social Media. | Social Media Management News and Advice – Marketme | Digital & Social | Scoop.it
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Gamers May be the Most Social Media Savvy Audience of All - Edelman

Gamers May be the Most Social Media Savvy Audience of All - Edelman | Digital & Social | Scoop.it
Gamers are (and always were) among the pioneers of social media communication and brands should see gamers as a special part of their target audience.
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Social Media Marketing: Hot or NOT for 2014?

Social Media Marketing: Hot or NOT for 2014? | Digital & Social | Scoop.it
Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What\'s hot in social... and what\'s absolutely not?
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