Digital SMBs
Follow
Find tag "marketing"
561 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Digital SMBs from Digital Marketing Land
Scoop.it!

How To Write Seductive Sales Copy Like Apple

How To Write Seductive Sales Copy Like Apple | Digital SMBs | Scoop.it

 

Excerpt from the article:

 

How does Apple’s sales copy captivate your attention?

 

How does Apple fascinate, engage, and persuade you to buy a new iPhone?

 

By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good?

 

Let’s have a look at 11 seductive copywriting techniques.

 

1. Command attention with one big idea

2. Promote readability with short and broken sentences

3. Become memorable with sound bites

4. Enhance your credibility with technical details

5. Fascinate your audience with stories

6. Persuade with problems

7. Use analogies to describe product quality

8. Overcome objections one by one

9. Encourage trading up with product comparisons

10. Captivate your audience with power words

11. Create a persuasive call to action

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/Rx0kAN


Via Agostino Caniato, TechWombat
more...
No comment yet.
Rescooped by Digital SMBs from Technographics
Scoop.it!

What Really Works In Marketing On Social Media? #Infographic

What Really Works In Marketing On Social Media? #Infographic | Digital SMBs | Scoop.it

"What Really Works In Marketing On Social Media? #Infographic Mediabistro Guest post by Yin Wu"

 

Here's an interesting infographic about the effect of social media marketing on a company's brand awareness versus actual sales and leads.

 

I'd like to see more hard stats on how directly the former (awareness) influences the latter (sales), but I think the point of this infographic is that companies aren't really putting in enough effort into analyzing their social media campaigns.


Via TechWombat
more...
No comment yet.