"What Really Works In Marketing On Social Media? #Infographic Mediabistro Guest post by Yin Wu"
Here's an interesting infographic about the effect of social media marketing on a company's brand awareness versus actual sales and leads.
I'd like to see more hard stats on how directly the former (awareness) influences the latter (sales), but I think the point of this infographic is that companies aren't really putting in enough effort into analyzing their social media campaigns.
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