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INFOGRAPHIC: The Rise of the Progressive Cloud

INFOGRAPHIC: The Rise of the Progressive Cloud | Digital SMBs | Scoop.it

Throughout the recent years we have seen an uptake in a new group of SMB’s – the “Progressive SMB,” organizations that are increasingly encroaching on the territory of their larger competitors. But what makes a SMB progressive?


Via Peter Azzopardi, digitalassetman
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Rescooped by Digital SMBs from MARKETING & BUSINESS HIGHLIGHTS (bilingual)
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Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | Digital SMBs | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.

Via Carl Hays, Hannah Kramer, Rose Marie DeSousa
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Social Sharing Tips For B2B And B2C [INFOGRAPHIC]

Social Sharing Tips For B2B And B2C [INFOGRAPHIC] | Digital SMBs | Scoop.it

It’s not enough to write great content on Twitter – you’ve got to tweet it at the right time and to the right people.

 

This infographic explores what works when it comes to B2B and B2C companies using Twitter and LinkedIn to share their stuff.

 

To figure out what works and what doesn’t when businesses share content on social networks, Compendium gathered data from over 200 B2B and B2C companies.

 

Regardless of what type of company you are, you’ve got to be brief on social media – and Twitter in particular. This infographic shows that the optimal length for a tweet is between 1-5 words for B2C companies and 11-15 words for B2B companies.

 

And surprisingly, including a question mark in your tweet or LinkedIn update actually reduces response rate by between 25-52 percent.

 

When using an exclamation mark on Twitter, B2C companies saw 8 percent fewer clicks and B2B companies saw 15 percent fewer clicks – but on LinkedIn clicks actually rose by 27 and 26 percent respectively if they included the excitable “!”.

 

Take a look at the infographic above for more tips on social sharing.

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Social Media Monitoring Tools: Facts and How to Use | All Infographics

Social Media Monitoring Tools: Facts and How to Use | All Infographics | Digital SMBs | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...

Via TechWombat
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The Digital Marketers Toolbox

The Digital Marketers Toolbox | Digital SMBs | Scoop.it

With so much chatter happening in our digital realm on a day-to-day basis, it can be really strenuous to navigate your way through the clutter. A regular Google search to find out whose talking about your brand won’t yield every result. Scouring Twitter for mentions is long and tedious, and with Facebook you can only gauge your followers sentiment when they post on your page or tag you. People are also cross-platforming. They’re watching TV, surfing the Internet, and interacting on social media at the same time.


With so many of these different avenues for people to engage with your brand, it means there’s also many more marketing and advertising mediums at your disposal. The opportunity for brands to expose their products and services to a wide audience is growing even wider. But, where are they going to find their audience? Not only get their voice heard, but also hear what people are saying? The approach to digital marketing needs to be versatile. So, what channels are they using most?


The advent of technology has given birth to the millions of properties out there to benefit the marketing executive, and the creation of social media has given the public an avenue to cross-platform like never before.


“Nielsen has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provide useful insight to advertisers.”

 

There is video sharing, social media properties, mobile marketing, display marketing, and email strategy to name a few. What chief marketing officers really need to be concerned about is targeting their content to the right audience. Many organizations aren’t up to date with what’s going on, and are now scrambling to shift their budgets to accommodate the digital landscape; with budgets increasing for social media, mobile, tablet, and display marketing.


This shift is getting people excited, but with companies like Facebook faltering in the digital realm, it’s taking longer than expected for people to make the jump. But, once people understand the importance of marketing in the digital landscape, Facebook will bounce back, and digital advertising will really take off. There’s just a slow adoption curve right now.

 

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How Businesses Are Making Friends On Facebook (Infographic)

How Businesses Are Making Friends On Facebook (Infographic) | Digital SMBs | Scoop.it
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Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | Digital SMBs | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.
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Is Content Marketing The New Advertising? | B2B Marketing Insider

Is Content Marketing The New Advertising? | B2B Marketing Insider | Digital SMBs | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud


Via Laurens ten Hagen, Brian Yanish - MarketingHits.com, TechWombat
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Digital SMBs | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss, Cambridge Marketing Colleges
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.