Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more.
One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t.
Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.