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5 Transformational Forces That Should Be Driving The Social Sector (But Aren’t)

5 Transformational Forces That Should Be Driving The Social Sector (But Aren’t) | Digital SMBs | Scoop.it
"The future is already here--it’s just not evenly distributed." This observation attributed to science-fiction writer William Gibson perfectly captures the increasing divide between the social sector and the rest of the world.
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Why Some CEOs Fear Twitter

Why Some CEOs Fear Twitter | Digital SMBs | Scoop.it
CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms.
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The Digital Marketers Toolbox

The Digital Marketers Toolbox | Digital SMBs | Scoop.it

With so much chatter happening in our digital realm on a day-to-day basis, it can be really strenuous to navigate your way through the clutter. A regular Google search to find out whose talking about your brand won’t yield every result. Scouring Twitter for mentions is long and tedious, and with Facebook you can only gauge your followers sentiment when they post on your page or tag you. People are also cross-platforming. They’re watching TV, surfing the Internet, and interacting on social media at the same time.


With so many of these different avenues for people to engage with your brand, it means there’s also many more marketing and advertising mediums at your disposal. The opportunity for brands to expose their products and services to a wide audience is growing even wider. But, where are they going to find their audience? Not only get their voice heard, but also hear what people are saying? The approach to digital marketing needs to be versatile. So, what channels are they using most?


The advent of technology has given birth to the millions of properties out there to benefit the marketing executive, and the creation of social media has given the public an avenue to cross-platform like never before.


“Nielsen has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provide useful insight to advertisers.”

 

There is video sharing, social media properties, mobile marketing, display marketing, and email strategy to name a few. What chief marketing officers really need to be concerned about is targeting their content to the right audience. Many organizations aren’t up to date with what’s going on, and are now scrambling to shift their budgets to accommodate the digital landscape; with budgets increasing for social media, mobile, tablet, and display marketing.


This shift is getting people excited, but with companies like Facebook faltering in the digital realm, it’s taking longer than expected for people to make the jump. But, once people understand the importance of marketing in the digital landscape, Facebook will bounce back, and digital advertising will really take off. There’s just a slow adoption curve right now.

 

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2012: The Year Of Social Business Strategy - @10000Words

2012: The Year Of Social Business Strategy - @10000Words | Digital SMBs | Scoop.it
2012: The Year Of Social Business Strategy...

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era.

Almost over night, thousands of social media-centric job openings began appearing on job boards. Some of them were more traditional-sounding roles, while others appeared to be completely new.

As you can see, social business isn’t designated to a single department within a company. Rather, it is far reaching and requires the involvement of people both in the C-Suite and on the ground.

2012 is the year when talk turns into action, and teams formed to develop plans and strategy, really get to work.


Via maxOz
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maxOz's comment, February 29, 2012 3:07 AM
Fred my pleasure, cheers
Michelle Gilstrap's curator insight, April 18, 2013 3:50 PM

Social business Strategy, what is it do we know enough? It isn't going away and now is the time to learn.

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Who is driving your traffic? Social traffic shopping insights™ 2012

Who is driving your traffic? Social traffic shopping insights™ 2012 | Digital SMBs | Scoop.it

The following Infographic, based on a study from RichRelevance , looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31, comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

•Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%).
• Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%).
• Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).

 

By RichRelevance . http://bit.ly/NFZOlu

Source. http://bit.ly/S8B163


Via maxOz, John van den Brink, Mike Barnes, Mike Rozelle
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Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales – Shopify

Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales – Shopify | Digital SMBs | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

Via Mike Rozelle
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Microsegment Your Way to Success in Social Media Marketing

Microsegment Your Way to Success in Social Media Marketing | Digital SMBs | Scoop.it
Segmentation - Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional ...
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50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | Digital SMBs | Scoop.it
If you're debating the power of social media for branding, here's more proof that it matters. (Consumers trust a brands #Facebook or website more?
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How To Integrate SEO Into Your Inbound Marketing Plan | SMS

  How does SEO fit into any inbound marketing strategy? And why should this be the right strategy for my business?
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How to Master Twitter for Your Business | Such Great Heights Marketing

How to Master Twitter for Your Business | Such Great Heights Marketing | Digital SMBs | Scoop.it
Is your business struggling with Twitter? Our free guide can help!
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Branding in SEO – The Big Shift in Online Marketing | Kaiserthesage

The strength of a brand is considerably the backbone of most successful businesses, may it be on or offline, given that it has the ability to signify a certain organization’s true value and edge which separates it from its competitors.
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Black Hat SEO News: Why Is Your Small Business Losing the Social Media Race?

Black Hat SEO News: Why Is Your Small Business Losing the Social Media Race? | Digital SMBs | Scoop.it
Why Is Your Small Business Losing the Social Media Race?
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SEO & the Dawn of Visual Social Media

SEO & the Dawn of Visual Social Media | Digital SMBs | Scoop.it

"The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media.

 

These are the areas small- to medium-sized businesses should focus on, according to CEO of WebmasterWorld and PubCon founder Brett Tabke".

 

Read More Here:http://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media


Via Antonino Militello, Mike Rozelle
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Mike Rozelle's comment, September 21, 2012 9:50 AM
Great article here, thanks for sharing!
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Designing Social Media Strategy? Five Questions You Must ASK | Kings Web Media

Designing Social Media Strategy? Five Questions You Must ASK | Kings Web Media | Digital SMBs | Scoop.it
What to take care designing efficient #socialmedia strategy http://t.co/brxAW2eh...
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How Marketers Can Tap 'The Power of Habit' | Ad Age Stat - Advertising Age

How Marketers Can Tap 'The Power of Habit' | Ad Age Stat - Advertising Age | Digital SMBs | Scoop.it
a q&a with charles duhigg, the author of "power of habit." he tells adagestat how marketers can take advantage of the science.
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10 questions for digital marketers in the new world

10 questions for digital marketers in the new world | Digital SMBs | Scoop.it

As the world of places and things becomes increasingly sentient, marketers must be prepared for change. Here are the questions to start asking now.

 

Characters on packaging sing and dance. Retail inventory "knows" where it is in the store and when it needs to be restocked. Invisible coupons can be snatched from the ether and mobile devices can lead shoppers to items that match pre-selected criteria (low-fat, gluten free, and strawberry flavored). Open the car door, and as the heat and engine automatically start, the seat slides to your preferred position.

 

The sentient world is not a radical future vision, it's our present reality. Readily available technologies such as smartphones, Google Goggles (and soon, Glass), augmented reality (AR), smart keys and fobs, and even laptops make it increasingly easy to apply layers of content, images, and information on top of objects, products, and places, and to view and experience these additional layers of content. Technology developments will soon enable more and more objects to become sentient, as Corning so elegantly depicted in its highly successful video, "A Day Made of Glass."

 

Brands, particularly those aspiring to a cutting-edge image, have embraced advertising and marketing in the sentient world. AR almost seems old hat when you start totting up brands that have tried it, including GE, Nestlé, Lego, Kellogg, Mercedes-Benz, and Tesco. Ben & Jerry's augmented ice cream lids. Starbuck's experimented with enhanced coffee cups.

 

An iPhone app created by Dentsu in Japan allows shoppers to see animated butterflies flitting by. Each butterfly contains a coupon for a nearby business. In-store smart kiosks are becoming popular, as are apps that facilitate shopping. IBM has developed an app that finds what shoppers are looking for by scanning the shelves with a smartphone's video camera.

 

The sentient world goes far beyond in-store and CPG applications, of course. Destination marketing creates enormous potential both for data and for marketing and advertising applications. Kia, for example, a US Open sponsor, put a layer of information over last year's event.

 

Unquestionably, as technology becomes increasingly sophisticated, as well as cheaper, and as consumer adoption of smart devices soars, the world of places and things will become increasingly sentient. This raises a number of questions marketers must begin addressing now, in order to intelligently introduce content -- literally -- into other dimensions.

 

Continue Reading... 

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Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog

Insights Into the Hot Trend of Social Media Content Curation | Jeffbullas's Blog | Digital SMBs | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
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3 Key Advantages Of Social Media: According To CMOs

3 Key Advantages Of Social Media: According To CMOs | Digital SMBs | Scoop.it

As marketers, we often talk about the advantages of social media for marketing. If you look back over the history of this blog, we regularly talk about the ways social media can help your business. For a lot of businesses, marketing executives have been making similar pitches to CMOs over the past few years.


The growth of social media marketing shows that the CMOs were listening. Now, a survey by Bazaarvoice breaks down CMOs’ opinion on social media and it’s impact in marketing. The results show that three advantages of social media stand out above others for CMOs.


Closing The Loop
Closed loop marketing is all about sharing information. It’s the sharing of vital customer information between marketing and sales. Sales can then use that information to have informed sales conversations and give themselves the best chance of converting. One of the advantages of social media is the amount of information it generates about users. By monitoring how people engage with your social presence, you can build strong profiles on your customers’ interests as well as better understanding your own content.


It’s clear from the research that CMOs see this as one of the main advantages of social media. According to the results, 36.8% reported that sales teams access their social marketing data. That was higher than other areas where customer understanding is vital, like product development and customer support. The only area that scored higher than sales was brand management.


Building a Brand
That result shows just how highly CMOs rate the brand building advantages of social media. Considering the size of the potential market on social media channels like Facebook and Twitter, it’s an obvious brand opportunity. Brand building was the original reason for businesses to join social media. The maths are basic but they produce favorable results; 900 million people on Facebook, even accessing 0.001% of that would provide a huge opportunity.


Even though businesses have identified other advantages of social media, brand building is still a key part of the plan. The research provided further evidence of this as over 80% of CMOs agree that social marketing can have a measurable impact on brand awareness and brand loyalty.


Planning for Future Marketing Trends
Marketers always have one eye on the future. For an industry that’s so heavily based on strategy, it’s difficult not to focus on what might happen in the future. In the past that meant market research, surveys and focus groups. These tools are till useful but social media has given marketers access to a much larger database of opinions. Twitter and Facebook can be used as enormous focus groups or survey samples by directly asking questions, as well as offering huge amounts of data on the daily behavior of your market.


Understanding what your market thinks and using that to predict future trends may be the most important advantage of social media. According to around 80% of CMOs social media is effective in indicating consumer trends, demographics, sentiment and influence.


This research confirms a lot of what we already knew about the advantages of social media. Anyone with a passing interest in the medium is aware of the potential brand building and market understanding benefits of social networks. But this research does tell us that those at the very top are focused on social media as a marketing tool.


Via Mike Rozelle
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What's YOUR Social Media Marketing Strategy?

http://www.fb.com/thecatalystpartnership Should your company have a Social Media Marketing Strategy? Should you be on Facebook? Should you be on Google+? Sho... (What's YOUR Social Media Marketing Strategy?
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Can you sell via Social Media?

Can you sell via Social Media? | Digital SMBs | Scoop.it
Brad Smith recently wrote an article on why he believes you can't sell with social media, reporting that in 2010 online retailer data revealed that less than 2% of all orders were from social networking shoppers.
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Your First Small Business Step To Online Marketing | Small Business Mavericks

Your First Small Business Step To Online Marketing | Small Business Mavericks | Digital SMBs | Scoop.it
How a small business owner with little time and little money can make their initial online marketing presence with little commitment.
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Social Media Marketing - What's It Going To Take To Get You To Follow Me?

Social Media Marketing - What's It Going To Take To Get You To Follow Me? | Digital SMBs | Scoop.it
Is social media marketing about getting as many followers as you can? Let's talk. (Social Media Marketing – What’s It Going To Take To Get You To Follow Me?
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5 Proven Strategies on How to Budget for Marketing | LearnAboutUs.com

5 Proven Strategies on How to Budget for Marketing | LearnAboutUs.com | Digital SMBs | Scoop.it
Want more leads, more customers and more revenue? The first thing you need is a marketing budget, followed by the implementation of these proven strategies.
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Budget Marketing: The Book Review

Budget Marketing: The Book Review | Digital SMBs | Scoop.it
It’s been a while since I touched on the marketing side of writing, so I thought I’d do a post today. There has been a lot of talk recently about book reviews. I’m not talking abo...
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3 Small Business Services Not to Skimp On

3 Small Business Services Not to Skimp On | Digital SMBs | Scoop.it
While you want to save money in your small business, these areas are worth spending more on. They'll help you look more professional and attract new customers.
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