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10 Small Business Tips and Tactics for Pinterest - Website Design

10 Small Business Tips and Tactics for Pinterest - Website Design | Digital SMBs | Scoop.it
Here are ten business tips and tactics for small business success on Pinterest. In fact, the early read on Pinterest is that it’s more effective in some cases than Facebook.
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Digital Age of Marketing - Please don’t scream in my ear!

Digital Age of Marketing - Please don’t scream in my ear! | Digital SMBs | Scoop.it

Effective email delivery is a critical component of any successful, surround sound marketing campaign. We've all experienced a bad campaign, which is like an annoying sales person buzzing in your ear. Conversely, good delivery should invite interaction without being intrusive.

So how can you be sure to maximize your ability to interest the reader and engage them in a dialog that 'feels' like a conversation as opposed to a disturbance? Here are three ways to increase customer intimacy and drive more successful marketing campaigns:

Hyper-Segment: Typically customers are interested in certain areas or product lines. The more finely you can segment interest, the more likely prospects are to engage and eventually purchase. To illustrate the point, one of my favorite brands is Lucky Brand Jeans. In order to effectively market to me, the marketers at Lucky Brands should know my preference in jeans, the facts that I'm heavily influenced by social media and I am more likely to purchase based on seasonal trends. My segmentation should include preferences, behavior, purchase history, demographic, and psychographic profile.
 
Personalize:  These days, you need to collect off-line and on- line purchase behavior to create a holistic view of customer profiles.  In order to effectively target me, the marketer should know I typically buy my fall wardrobe in September and that I like to buy outfits, including accessories.   An effective offer might be a sneak peek at the fall trends as I always buy ahead of the season.
 
Re-Target:  Targeting should be refined based on my interaction with your brand. ie. I left jeans in the shopping cart. Consider a banner ad for free shipping to all 'cart abandoners' who may have dropped off after seeing shipping charges. Retargeting has been shown to increase conversion rates by 15%.  It's an incredibly effective tool when used in combination with segmentation and personalization.

In today's customer-centric world, you need to know your customer–Their buying behavior, reason for the affinity with your brand, and their likes and dislikes. Effective email marketing aligns with this mindset of personalized service, which must be relevant and targeted. It's safe to say batch emails and 'spamming' are going the way of the 'vinyl record'.

What were your customers' last 10 interactions with your brand? What are they most likely to purchase next? — Hard questions for marketing professionals to answer, but answer we must.

And please…whisper, don't scream.


Via Tami Cannizzaro
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Five ways to avoid social media fragmention - Econsultancy (blog)

Five ways to avoid social media fragmention - Econsultancy (blog) | Digital SMBs | Scoop.it
Tech2Five ways to avoid social media fragmentionEconsultancy (blog)Resourcing social media remains a battle in a lot of businesses, and fragmentation is the clearest enemy to investment.
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Five Types of Social Media Influencers Klout's Influence matrix

Five Types of Social Media Influencers Klout's Influence matrix | Digital SMBs | Scoop.it
What makes a good influencer?“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a...

Via k3hamilton, Mathieu Kutak, Rose Marie DeSousa
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Search Engines Are Becoming Answer Engines

Search Engines Are Becoming Answer Engines | Digital SMBs | Scoop.it

The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today.

In addition, it has had a strong impact on targeted semantic advertising.

Full Article: http://searchengineland.com/semantic-search-what-is-it-how-are-major-search-and-social-engines-use-it-part-1-133160


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The RIGHT Way to Weave Product Mentions Into Your Marketing

The RIGHT Way to Weave Product Mentions Into Your Marketing | Digital SMBs | Scoop.it
How to approach product marketing in an inbound way.

 

Everyone wants to market their product like Apple. No surprise there.

 

But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. And you know what? We learned a thing or two about product marketing there, too. (And lots of other things, of course -- grab our top 10 takeaways here in case you missed the conference. It'll catch you up in a jiffy so you sound smart at the watercooler.)

 

So, what was so cool about the product marketing learnings? It was that it addressed a common refrain we hear from customers all the time -- how can I incorporate mentions of my product and still be an inbound marketer? I mean, I don't want to shove it in my leads' faces, you know?

 

Makes sense. We've often advised companies to stop talking about their products and focus on offering helpful content instead. However, product marketing is not inherently bad, nor should it be removed entirely from the inbound marketing process. In fact, it's crucial to make sure you're successfully educating the market on what value your business has to offer -- in other words, how you help solve their problems. The key to doing it in an "inbound" way is figuring out how to display the value your product has to your leads. And this post is going to show you exactly how to do that!

 

Ready to learn how to inject product mentions into your inbound marketing with all the finesse of an Apple product marketer? Me too.


Let's get started!

 

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5 Marketing Tools Apple Exploits To Build The Hype - Fast Company

5 Marketing Tools Apple Exploits To Build The Hype - Fast Company | Digital SMBs | Scoop.it
Fast Company5 Marketing Tools Apple Exploits To Build The HypeFast CompanyMany companies go to great lengths to preserve confidentiality during the product development phase, but Apple is a master of the teaser marketing campaign, dragging on the...
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The Humble Business Card Gets Superpowers With NFC [EXCLUSIVE]

The Humble Business Card Gets Superpowers With NFC [EXCLUSIVE] | Digital SMBs | Scoop.it

Barring the new iPhone 5 (ironically) Near Field Communication (NFC) is the latest and greatest feature in phones. While being able to bump a photo to a friend's phone may be entertaining, there are those that would still say it's just a gimmick, as opposed to a genuinely functional tool. Anyone with an imagination can see what kind of horribly awkward scenarios could come from accidentally sharing the wrong file with someone. But what if you could had a way to way harness this technology in a very controlled and far more professional function?

Enter NFC Business Cards. The good people at Moo have dealt another blow to traditional print media by redesigning and repurposing one of the most standard of business tools. Simply tap your NFC business card to an NFC enabled device (sadly, not the iPhone 5) and present them with information that a traditional business card simply can't.

Do you have an awesome video resume? Hook it up to your business card. Take them directly to your Facebook page, to your blog, take them anywhere you want with a simple tap of a card. We could very well be entering a future where a well designed business card that doesn't have First Launch capabilities just won't cut it.


Via Mike Rozelle
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The ROI of Social Media for Direct Sales - Business Insider

The ROI of Social Media for Direct Sales - Business Insider | Digital SMBs | Scoop.it
The ROI of Social Media for Direct SalesBusiness InsiderOf all the training and support direct sales companies provide, helping new (and even experienced) consultants understand how to leverage social media platforms can give a direct sales company...
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Creating more purpose for content-light websites | Webdesigner Depot

Creating more purpose for content-light websites | Webdesigner Depot | Digital SMBs | Scoop.it
Not every company or designer has a lot to say. There are people who believe in letting a product or service speak for itself, and there are some folks who just.
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Social Web Marketing Automation, Dos and Don’ts on Twitter - exploreB2B

Social Web Marketing Automation, Dos and Don’ts on Twitter - exploreB2B | Digital SMBs | Scoop.it
Of course there are those among us who were able to achieve more than a 100.000 followers on Twitter without those dirty tricks like following many people at once or sending out automated ...
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5 Exciting Ways to Segment Your B2B Leads Database

5 Exciting Ways to Segment Your B2B Leads Database | Digital SMBs | Scoop.it

B2B Sales leads come in all shapes and sizes but, more crucially, they come from different stages in the purchasing cycle and play varying roles in the buying decision. As such, it’s important to tell them what they want to know precisely at the time and state-of-mind they’re in – that is, if you intend to keep them engaged all throughout. In addition, efficiency requires prioritizing the most promising leads accordingly. This is where leads database segmentation comes in with bells on.

 

At this point, we need to make a distinction between static segmentation methods and more dynamic (and thus, more exciting) techniques for segmenting a B2B marketing leads database. The problem with static segmentation is that it fails to take into account that today’s B2B marketing campaigns are dealing with moving targets. The traditional demographic-based prospect profiling simply cannot catch up with leads as they proceed with their buying journey.

 

Dynamic segmentation methods, on the other hand, follow the journey that potential buyers take and help prepare marketing messages that are more appropriate at every step. Below are five examples of such segmentation techniques which you can easily apply into your marketing campaigns. Consider segmenting your sales prospect contact database according to:


1. Origin or acquisition route. Multichannel marketing campaigns pose the additional challenges of determining the most productive and effective marketing medium as well as allocating resources based on these metrics. Segmenting leads according to which channels they come from enables sharper analysis for prioritizing and discontinuing the use of particular mediums as well as identifying audiences’ preferred marketing channel.

 

2. Site behavior exhibited. Observing and analyzing how site visitors arrive at, navigate around, stay on, or return to your website provide a wealth of useful information to profile prospects and segment your lists. This is known as “behavior-based” segmentation and is an essential requirement for highly-targeted marketing campaigns. Data on number of pages visited, number of visits, type of pages viewed, etc. help develop profiles useful in segmentation.

 

3. CTAs taken. The calls-to-action followed by your prospects leave a digital fingerprint that allows you to identify which stage of the buying cycle they’re already in at a particular point in time. Conversion events occurring on your website, paid search, email campaign, phone prospecting, inbound marketing, etc. can tell you the level of engagement and specific preferences related to your leads.

 

4. Content affinity. Prospect segmentation based on content preferences and interests operates on the principle that leads belonging to a particular buyer profile or stage in the buying cycle are drawn toward specific content subjects and topics. This is certainly true since differences in sales readiness and buyer roles tend to manifest as varied informational needs.

 

5. Assumptions based on data. The previous four items apply fairly well to marketers following longer and relatively more complex sales cycles but may somewhat be unnecessary for others. If you’re looking at a short and reasonably linear sales cycle, then you can work with demographic, firmographic, geographic, and psychographic segmentation provided that you take into account the changing needs of your prospect as they trickle down through your funnel.


These five methods are, by no means, the only ones you should be considering. There are other methods that you can discover for yourself. In fact, you should constantly be experimenting to find the segmentation strategy that gives you optimal results. Use these five ideas as your starting points and work from there.

 

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How to Use Social Media for Customer Research

How to Use Social Media for Customer Research | Digital SMBs | Scoop.it
Customer Research: Learn how to conduct research on social media to find out more about your customers.
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Digital SMBs | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss, Marketing Colleges
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Big Data and the Marketing Organization - ClickZ

Big Data and the Marketing Organization - ClickZ | Digital SMBs | Scoop.it
Big Data and the Marketing OrganizationClickZMarketing automation vendors are adding a lot of functionality to help marketers address this data explosion.
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Will Mobile's Massive Growth Ever Equal Real Revenue? | Digital - Advertising Age

Will Mobile's Massive Growth Ever Equal Real Revenue? | Digital - Advertising Age | Digital SMBs | Scoop.it
media companies once lamented that ads worth dollars offline were only worth dimes on the web. it's even worse on mobile.
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The Humble Business Card Gets Superpowers With NFC [EXCLUSIVE]

The Humble Business Card Gets Superpowers With NFC [EXCLUSIVE] | Digital SMBs | Scoop.it

Barring the new iPhone 5 (ironically) Near Field Communication (NFC) is the latest and greatest feature in phones. While being able to bump a photo to a friend's phone may be entertaining, there are those that would still say it's just a gimmick, as opposed to a genuinely functional tool. Anyone with an imagination can see what kind of horribly awkward scenarios could come from accidentally sharing the wrong file with someone. But what if you could had a way to way harness this technology in a very controlled and far more professional function?

Enter NFC Business Cards. The good people at Moo have dealt another blow to traditional print media by redesigning and repurposing one of the most standard of business tools. Simply tap your NFC business card to an NFC enabled device (sadly, not the iPhone 5) and present them with information that a traditional business card simply can't.

Do you have an awesome video resume? Hook it up to your business card. Take them directly to your Facebook page, to your blog, take them anywhere you want with a simple tap of a card. We could very well be entering a future where a well designed business card that doesn't have First Launch capabilities just won't cut it.


Via Mike Rozelle
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An Inbound Marketing Focus Can Unlock New Opportunity For Business Owners ... - Equities.com

An Inbound Marketing Focus Can Unlock New Opportunity For Business Owners ... - Equities.com | Digital SMBs | Scoop.it
The DrumAn Inbound Marketing Focus Can Unlock New Opportunity For Business Owners ...Equities.comWith the recent Google algorithm changes, it's worth the effort to transition to inbound marketing approaches wherein owners publish content meeting...
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Social Business Design

Social Business Design | Digital SMBs | Scoop.it
Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more...

 

Mark Smiciklas believes in "the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected."

The idea or concept, social business is complex. The Dachis Group offer a definition: http://bit.ly/PH7Jh4.

Unfortunately through overuse and mis-definition, people have difficulty  connecting with its meaning and context.

In his post, The Connected Company, David Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”

The post inspired Mark to create this information design, presenting a visual interpretation of these ideas.

 

By Mark Smiciklas. http://bit.ly/RjrLQ4

Source. http://bit.ly/RjsO2m


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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Digital SMBs | Scoop.it

Excerpted from article:

"If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Here are 7 important tips to keep in mind as you're building your global social media content strategy.

 

1) Segment Your Audience Smartly

First, determine how you want to segment your social media audience by deciding which countries and languages you want to target, and set some social media goals for each of these audiences.

Next, decide if you can use the localization features of the most popular social networks to segment your audience rather than creating a brand new page or profile for each one.

 

2) Provide Native Translations

Don’t simply take a blog post from your English blog and copy/paste it into Google Translate for your Spanish blog, or vice-versa. Same goes for tweets and Facebook status updates.

Here are just some of the translation service providers you can choose from:

- Milengo
- Translations.com
- Lingo24
- Verbatim Solutions

 

3) Solicit Content From Local Contributors

From each region you're targeting, recruit guest bloggers who can provide local insights you can’t provide yourself. This is especially important if you decide to set up a separate blog for each language or region that you're targeting. This will keep the content on your blog fresh and varied, as well as relevant to your local audience. In addition, along with guest bloggers comes inbound links from global domain extensions, giving your global blogs an SEO boost.

 

4) Post Relevant Content

Make sure you're either on top of the hot topics and sensitive issues in each of your target markets, or you hire someone to specialize in each market. In addition, make sure you’re only posting content that's relevant for each specific audience.

 

5) Use High-Quality Images Wherever Possible

Remember: An image doesn’t need a translation. Visuals are much easier for international audiences to understand, especially if you’re not creating separate profiles for each region or language. They also happen to drive engagement.

 

6) Understand Color Connotations

Figure out what certain colors mean in different countries before designing your blog and social media profiles.

 

7) Link All Your Social Channels Together

Your ultimate goal of participating in social media is likely to drive traffic back to your website so you can convert those visitors into leads. If that's the case, you'll want to make it as easy as possible to direct your social media fans and followers back to your website where those conversions can take place. Therefore, make sure you link to the appropriate blog/website within each social media account's About Us or URL sections..."

 

Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx


Via Giuseppe Mauriello, Tami Cannizzaro
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Is Influence Moving Prospects From Likes To Buys? [Infographic] — socialmouths

Is Influence Moving Prospects From Likes To Buys? [Infographic] — socialmouths | Digital SMBs | Scoop.it
18% of Social Media users are influenced by their friend’s behavior when they follow and interact with brands.

Via Rebekah Radice
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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | Digital SMBs | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello, Tami Cannizzaro
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CHARTS: See How Massive Social Media Is Now, By Users And Dollars - Business Insider

CHARTS: See How Massive Social Media Is Now, By Users And Dollars - Business Insider | Digital SMBs | Scoop.it
CHARTS: See How Massive Social Media Is Now, By Users And DollarsBusiness InsiderSocial media now constitutes 14% of all online ad spend. That's a significant piece of the digital media pie.
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How To Get Your Mobile Site Found

How To Get Your Mobile Site Found | Digital SMBs | Scoop.it

"In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website?

 

If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic — assuming, of course, that your desktop site is search optimized as well. If it is, odds are it will rank highly on mobile devices and your mobile site can simply piggyback on this search equity via the redirect.

 

But you can’t depend on this scenario alone. “If you build, it they will come” isn’t a guarantee in any kind of marketing, let alone mobile. More and more users are searching for and engaging with brands on their smartphones. Search engine marketing (SEM), display and other forms of mobile advertising play a big role in making this happen.

 

Today, lets start by taking a look at the basics of mobile SEM, the first and most essential form of mobile advertising that most of us will engage in".

 

Read More At: http://marketingland.com/generating-mobile-traffic-or-how-to-get-your-mobile-site-found-20762


Via Antonino Militello
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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

Rock Your SEO with Structured Social Sharing - #MozCon Presentation | Digital SMBs | Scoop.it

During a MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter.

 

The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

 

Read More: http://www.seomoz.org/blog/rock-your-seo-with-structured-social-sharing-mozcon-presentation


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