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Social Sharing Tips For B2B And B2C [INFOGRAPHIC]

Social Sharing Tips For B2B And B2C [INFOGRAPHIC] | Digital SMBs | Scoop.it

It’s not enough to write great content on Twitter – you’ve got to tweet it at the right time and to the right people.

 

This infographic explores what works when it comes to B2B and B2C companies using Twitter and LinkedIn to share their stuff.

 

To figure out what works and what doesn’t when businesses share content on social networks, Compendium gathered data from over 200 B2B and B2C companies.

 

Regardless of what type of company you are, you’ve got to be brief on social media – and Twitter in particular. This infographic shows that the optimal length for a tweet is between 1-5 words for B2C companies and 11-15 words for B2B companies.

 

And surprisingly, including a question mark in your tweet or LinkedIn update actually reduces response rate by between 25-52 percent.

 

When using an exclamation mark on Twitter, B2C companies saw 8 percent fewer clicks and B2B companies saw 15 percent fewer clicks – but on LinkedIn clicks actually rose by 27 and 26 percent respectively if they included the excitable “!”.

 

Take a look at the infographic above for more tips on social sharing.

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Is Content Marketing The New Advertising? | B2B Marketing Insider

Is Content Marketing The New Advertising? | B2B Marketing Insider | Digital SMBs | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud


Via Laurens ten Hagen, Brian Yanish - MarketingHits.com, TechWombat
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How to Leverage PPC to Discover High-Converting Keywords for SEO

How to Leverage PPC to Discover High-Converting Keywords for SEO | Digital SMBs | Scoop.it
When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination.

 

Increase Your Odds By Leveraging PPC
In SEO, deciding which keywords to focus on is one of the first decisions you make, but it is also one of the most important and can genuinely impact your bottom line.


Via Level343, Content
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Digital SMBs | Scoop.it
How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

Via Martin Hombre Hormiga, Heather Buckley
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Most Marketers Are Curating Content, Whether They Know It Or Not - CMSWire

Most Marketers Are Curating Content, Whether They Know It Or Not - CMSWire | Digital SMBs | Scoop.it
Econsultancy (blog)Most Marketers Are Curating Content, Whether They Know It Or NotCMSWireMany companies are actively sharing content with their customers in an effort to better assert themselves as thought leaders in their industry.
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Facebook Discovers a New Business Model | Small Business Trends

Facebook Discovers a New Business Model | Small Business Trends | Digital SMBs | Scoop.it
Sometimes the first model for even the best business idea doesn't work as well as planned. Perhaps you intended to sell a subscription service for your online site and then realized only ad-supported content would work with ...
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Just 38% of companies have a content marketing strategy: report - Econsultancy (blog)

Just 38% of companies have a content marketing strategy: report - Econsultancy (blog) | Digital SMBs | Scoop.it
Econsultancy (blog)Just 38% of companies have a content marketing strategy: reportEconsultancy (blog)While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12...
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Social Media Monitoring Tools: Facts and How to Use | All Infographics

Social Media Monitoring Tools: Facts and How to Use | All Infographics | Digital SMBs | Scoop.it
Infographics on Social media Monitoring Tools for popularity and branding for business with social media booster proving effective results for profitable income...

Via TechWombat
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What Really Works In Marketing On Social Media? #Infographic

What Really Works In Marketing On Social Media? #Infographic | Digital SMBs | Scoop.it

"What Really Works In Marketing On Social Media? #Infographic Mediabistro Guest post by Yin Wu"

 

Here's an interesting infographic about the effect of social media marketing on a company's brand awareness versus actual sales and leads.

 

I'd like to see more hard stats on how directly the former (awareness) influences the latter (sales), but I think the point of this infographic is that companies aren't really putting in enough effort into analyzing their social media campaigns.


Via TechWombat
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Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution - Direct Marketing News | Digital SMBs | Scoop.it
Mobile marketing: the 7% solutionDirect Marketing NewsBrands need to refine their creative content on mobile devices, agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing,...
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3 different futures for marketing technology

3 different futures for marketing technology | Digital SMBs | Scoop.it

As illustrated in the graphic above, we consider three possible futures for marketing technology:

Diversified with no real center of gravity (kind of what we have today), on the left. Consolidated into a handful of all-in-one marketing suites, in the upper right. A few consolidated platforms with highly diversified ecosystems of specialized apps, in the lower right.


Via digitalassetman
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Six Expected Web Design Trends in 2013

Six Expected Web Design Trends in 2013 | Digital SMBs | Scoop.it

You will be designing stuff in a way so that you can set new trends for 2013. Today, in this article we will discuss some of our predictions as far as web design trends in 2013 are concerned.

 

We all know that technology and the virtual world are constantly evolving. Before you know there is a new trend in the market when it comes to web designing.As a web designer, you should be constantly striving to find the latest and trendy ways to improve the entire look of your website If you really want to see how much the web designing industry has progressed, view your website page which was four or five years back and you will be amazed to witness the obvious peculiarity between the old ones and the modern ones. Earlier, the trend was to focus more on media capabilities but now as per the new trends it is all about usability and latest stylish looks.


Via Brian Yanish - MarketingHits.com, Janet Louise Stephenson, Anthony Burke, Pedro Da Silva
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Creating marketing 'so good it feels like service' - BtoB Magazine

Creating marketing 'so good it feels like service' - BtoB Magazine | Digital SMBs | Scoop.it
Creating marketing 'so good it feels like service'BtoB MagazineThe essence of direct marketing these days isn't necessarily a personalized mail piece or timely offer (although it can include those).
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New Online Destination Answers Small Business Owners' Plea for More Support - DailyFinance

New Online Destination Answers Small Business Owners' Plea for More Support - DailyFinance | Digital SMBs | Scoop.it
New Online Destination Answers Small Business Owners' Plea for More SupportDailyFinanceSAN DIEGO--(BUSINESS WIRE)-- Coming on the heels of a recent small business-focused brand repositioning, The UPS Store today launched its Small Business...
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BadConsumers.com: The small business owners' rebuttal to sites like Yelp - Examiner.com

BadConsumers.com: The small business owners' rebuttal to sites like Yelp - Examiner.com | Digital SMBs | Scoop.it
Examiner.comBadConsumers.com: The small business owners' rebuttal to sites like YelpExaminer.comOnline review sites have helped many small business owners, especially those without an online presence, become more visible both online and off.
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Twitter: Huge mobile use makes us ideal for real-time marketing - CNET (blog)

Twitter: Huge mobile use makes us ideal for real-time marketing - CNET (blog) | Digital SMBs | Scoop.it
Twitter: Huge mobile use makes us ideal for real-time marketingCNET (blog)Just a couple of hours after Twitter unveiled a new feature for big brands that will allow them to embed surveys in tweets, at a session called "Building a real-time brand" ...
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The 4-Step Social Media Content Strategy

The 4-Step Social Media Content Strategy | Digital SMBs | Scoop.it
The 4-Step Social Media Content Strategy: At the recent Dreamforce 2012 conference, sponsored by Sa...
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Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It

Your Company Needs A Mobile Strategy Yesterday--And These Numbers Prove It | Digital SMBs | Scoop.it
According to one survey, one-third of us would rather give up sex than our mobile phone. You might not believe this, but it’s all too true.What does that tell us?
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Four paths marketers must take to put mobile first

Four paths marketers must take to put mobile first | Digital SMBs | Scoop.it
With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled.

Via Martin Hombre Hormiga
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For Social Media Buy-in, Lead with the "Why" - blogs.hbr.org (blog)

For Social Media Buy-in, Lead with the "Why" - blogs.hbr.org (blog) | Digital SMBs | Scoop.it
blogs.hbr.org (blog)For Social Media Buy-in, Lead with the "Why"blogs.hbr.org (blog)It's time for a serious rethink of how we sell social media. It's time to flip the equation and get executives to the why first.
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Top 3 Marketing Areas for Small Businesses to Consider - The Herald | HeraldOnline.com

Top 3 Marketing Areas for Small Businesses to Consider - The Herald | HeraldOnline.com | Digital SMBs | Scoop.it
Business 2 CommunityTop 3 Marketing Areas for Small Businesses to ConsiderThe Herald | HeraldOnline.comROSWELL, Ga., Oct.
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MediaPost Publications Social Media Leads To Email And Search Conversion Path 09/27/2012

MediaPost Publications Social Media Leads To Email And Search Conversion Path 09/27/2012 | Digital SMBs | Scoop.it
Social Media Leads To Email And Search Conversion Path - 09/27/2012 (Social Media Improves Email & Search Conversion: http://t.co/Bo17eJzd - 39% purchases by new customers begin w/ paid or organic...
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5 Behaviors of Successful Modern Marketers - Eloqua

5 Behaviors of Successful Modern Marketers - Eloqua | Digital SMBs | Scoop.it
It's hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy.
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Google Tag Manager Simplifies Your Site's Marketing Tags

Google Tag Manager Simplifies Your Site's Marketing Tags | Digital SMBs | Scoop.it
These marketing and tracking services provide “tags” — snippets of code you're often asked to embed right before the end of your
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Blogging for Business

Blogging for Business | Digital SMBs | Scoop.it
Blogging for Business - Smackwagon (Page edited: Blogging for Business http://t.co/5oleMLFm for Business&utm_medium=twitter&utm_source=twitter...)...
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