Digital SMBs
Follow
Find
560 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Digital SMBs
Scoop.it!

In With the New: Digital Marketing Must-Haves

In With the New: Digital Marketing Must-Haves | Digital SMBs | Scoop.it

Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing strategies. In the vast digital realm, it can sometimes be difficult to identify which program, tool, network or approach to leverage to meet your objective. Marketers sometimes feel that they have to do it all or risk losing out on an opportunity, but marketing is about finding the right strategy and the right approach to reaching brand objectives and this concept has even more weight when it comes to digital marketing.

 

So in the digital space, which must-have marketing tools do organizations need for a successful digital marketing strategy?

 

Web Analytic Tools
Analytic tools, like Google Analytics can provide valuable insight into the success of your digital marketing campaigns. From tracking the click-through rate (CTR) of a digital ad campaign to monitoring website traffic, using web analytic tools to keep track of your numbers helps you identify what works and what doesn’t. Compared to more traditional, non-measurable types of marketing, campaigns that have tracking ability can deliver better reporting structures that help marketers hone in on where to focus their efforts. In the world of web analytics, more integrated solutions are now being offered, such as Optify, Hubspot, Acton to name a few, allowing for an integrated approach to measuring the effectiveness of your digital initiatives. A word of caution here: Tracking and analytic tools doesn’t necessarily achieve more effective results! Strategy and creative still play the most significant role in achieving objectives.


Email Marketing
Email is still one of the most efficient and effective ways to engage your customers and prospects – if you use the tool in a creative or informative way. When it comes to attracting new clients and maintaining great relationships with exiting ones, email marketing campaigns can be very effective. Companies can take advantage of email campaign managers like Mailchimp and Campaign Monitor for their easy-to-use editing features and subscriber management tools to help them stay connected with customers and deliver campaigns like newsletters and promotional blasts. More recently, inbound marketing is more utilized as a term and a tactic. Rather than just pushing information out, the more effective strategies that push information out with an intent of initiating engagement onto your website, with the ability not only to track open and click through rates, but also to evaluate where potential customers go… and to capture their information.

 

Digital Advertising
Now more than ever people are spending more time online and on social media networks, either on their computers or their mobile devices. Digital advertising is a way for companies to reach more consumers and get measurable results. However, with the onslaught of so many digital ads, all with the new trinkets, bells and whistles, internet browsers are getting wary. Impressions still matter when assessing digital properties. The beauty of digital advertising still remains its targeting flexibility. With many digital spaces, as with Facebook ads, companies can target specific locations, interests(psychographics) and consumers with more precision than traditional advertising could ever offer. You can slice and dice niche markets to the minutia. Again, I have to say, the ability to achieve the performance you set is based on your strategy, creative and execution.


Social Media
This one is obvious – you can’t ignore the giant marketing prowess of social media. With a vast variety of tools and promotional possibilities, social media has emerged as arguably the most powerful marketing tool in today’s digital universe. From Facebook, to Twitter, LinkedIn and Pinterest, the social media giants offer companies a valuable and effective way to reach consumers on a more relatable, engaging and exclusive level – with the ability to track and measure all efforts.
Many companies are just starting to explore the digital marketing possibilities available to them and shifting from traditional to digital campaigns. I would add a word of caution here, to approach marketing as it always has been approached, integrating parts of all channels to make a better whole. It goes without saying that Digital Marketing is one area that cannot be ignored – digital is where the customers are and where the future of marketing is evolving and as marketers it’s important to own that space.

 

more...
Emma Nightingale's comment, September 24, 2013 7:09 PM
the one thing i found interesting about this article was that it highlighted that marketers often feel they need to use most channels of marketing in the digital realm to ensure they arent missing out. It further highlights that this isn't relevant as marketers need to choose one channel and use it well, its about finding the right strategy. I can completely understand why choosing a specific tool in the digital realm would be challenging as there are so many in todays advancing technological world.
gillkelley's comment, September 25, 2013 12:30 AM
Emma - you are so right - have a look at the latest article on here - Digital and the Magpie Syndrome - it shows the need for a strategic approach
kendall irvine's comment, September 25, 2013 5:52 PM
Over the past 5 years with the introduction of facebook and twitter to create the social media family there has been a huge development in digital media. Digital advertising is a way for companies to reach more consumers and get measurable results. People are also spending more time online and on social media networks, either on their computers or their mobile devices allowing access to digital marketing media anytime and anywhere. Any marketing stratergy through Kamals chosen article states that marketing is about finding the right type of communication strategy and the right approach to reaching brand objectives.
Scooped by Digital SMBs
Scoop.it!

Marketing Spend on the Rise -- Three Trends Worth Watching - Forbes

Marketing Spend on the Rise -- Three Trends Worth Watching - Forbes | Digital SMBs | Scoop.it
Marketing Spend on the Rise -- Three Trends Worth WatchingForbesSecond and more telling is the fact that marketing budgets as a percent of firm budgets increased 40% from 8.1% in February 2011 to 11.4% in August 2012.
more...
No comment yet.
Rescooped by Digital SMBs from SEO and Social Media Marketing
Scoop.it!

The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | Digital SMBs | Scoop.it

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


Via Antonino Militello
more...
Mike Ellsworth's comment, October 20, 2012 3:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 3:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 3:47 PM
Mala, thanks for the reScoop!
Rescooped by Digital SMBs from SEO and Social Media Marketing
Scoop.it!

3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Digital SMBs | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


Via Antonino Militello
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

OpenTable Gives Restaurants Free Mobile Websites – Using Duda ...

OpenTable Gives Restaurants Free Mobile Websites – Using Duda ... | Digital SMBs | Scoop.it
I love food. More importantly, I love dining out. From Afghani and Eritrean to burgers and bistros, I enjoy the entire experience of dining at great restaurants…down to the last bite. But one thing I don't enjoy is arriving at my ...
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

Simple Guide To Branding Your Small Business [Infographic]

Simple Guide To Branding Your Small Business [Infographic] | Digital SMBs | Scoop.it
Need help branding your small business? This simple guide helps you with 6 key suggestions that might make your success a whole lot easier & faster.
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

How to Brand Your Company Online | Social Media Performance ...

How to Brand Your Company Online | Social Media Performance ... | Digital SMBs | Scoop.it
In our previous post, Understanding Social Media Optimization, we continued our series with a discussion on how to increase your visibility, linkability, and inclusion in social media. In this post, we take ...
more...
No comment yet.
Rescooped by Digital SMBs from MARKETING & BUSINESS HIGHLIGHTS (bilingual)
Scoop.it!

Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | Digital SMBs | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.

Via Carl Hays, Hannah du Plessis, Rose Marie DeSousa
more...
No comment yet.
Rescooped by Digital SMBs from Digitalageofmarketing
Scoop.it!

The Top Ten Mobile Landing Page Best Practices

The Top Ten Mobile Landing Page Best Practices | Digital SMBs | Scoop.it

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.

 

Mobile adoption isn’t coming, it’s here. It’s time for marketers to drive meaningful, engaging experiences regardless of what channel they are coming from or how they are accessing your campaigns.

Don’t worry. It doesn’t have to be hard. 


Via Brian Yanish - MarketingHits.com, Tami Cannizzaro
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

7 Hot Trends in Social Media Marketing

7 Hot Trends in Social Media Marketing | Digital SMBs | Scoop.it
As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figur.
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

5 Tips for Getting Started With Mobile Advertising

5 Tips for Getting Started With Mobile Advertising | Digital SMBs | Scoop.it
As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.

 

Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners, now can be a good time to start experimenting with mobile advertising -- especially while it's still highly affordable.

 

If you're on the fence about whether advertising on mobile might be right for you, consider some new research from Williamsburg, Va.-based research firm Borrell Associates: nearly half of small-business owners are somewhat or very likely to purchase mobile advertising in the next year, while more than one in four expect to increase mobile ad spending.

 

How can you figure out how mobile advertising might best benefit your business? Here are five tips to help you determine its value and to get started on the right foot.

more...
Sarah Wartman's curator insight, March 11, 2013 9:37 AM

Very basic rules on implementing a mobile advertising campaign. This article points out the importance of determining the cost, reach, targeting and other features of ad networks before testing. Research and well defined goals are key,

Rescooped by Digital SMBs from Social-Business-Marketing
Scoop.it!

7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | Digital SMBs | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


Via maxOz
more...
Vitor Martins's curator insight, November 25, 2013 10:59 AM

51% of businesses don´t have a strategy, do you?

Scooped by Digital SMBs
Scoop.it!

7 Web Tools Every Start-Up Needs

7 Web Tools Every Start-Up Needs | Digital SMBs | Scoop.it
Whether you're just starting up or need a way to manage existing operations, these tools have you covered.
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

Google Helps Small Business Owners Get Online - NY1

Google Helps Small Business Owners Get Online - NY1 | Digital SMBs | Scoop.it
NY1Google Helps Small Business Owners Get OnlineNY1It's why she joined some 400 other small business owners at a recent event held by Google.
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

Demystification of Social Media - 7 Ground Rules and ONE Ugly Truth

Demystification of Social Media - 7 Ground Rules and ONE Ugly Truth | Digital SMBs | Scoop.it

B2B social media sometimes means letting go of control

 

SUMMARY: Less than 20% of B2B technology buyers say their purchase decisions and vendor interactions are influenced by social media, according to an IDG study. But Forrester says the influence of IT peers via social networks is strong, meaning brands can't control the conversation. "The new reality is about letting go; it's about creating persuasion tools that allow your customers to sell themselves because they are engaged, motivated and see value," writes Louis Foong, who outlines seven ground rules for social media.

 

READ ARTICLE 

more...
No comment yet.
Rescooped by Digital SMBs from Emerging Themes in Marketing
Scoop.it!

How Important Is a Mobile-Optimized Site for Your Business?

How Important Is a Mobile-Optimized Site for Your Business? | Digital SMBs | Scoop.it

Mobile consumption is on the rise -- is your website prepared?

 

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?

 

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.

 

Yet many businesses have not yet optimized their websites for mobile, frustrating visitors with tricky navigation and slow loading times. Jesse Haines, group marketing manager for Google Mobile Ads, told Mashable that a survey of major advertisers in early 2011 showed only 21% had launched a mobile-friendly site. A 2012 L2 study of the top 100 fashion, beauty, retail, hospitality, and watch and jewelry brands found that only two-thirds had mobile-optimized sites, and yet a third of those did not allow consumers to shop from their sites.

 

If you’re in the business of ecommerce, those figures should help you benchmark what you’re already losing in dollars, but a recent survey from Google underlines the damage you might also be doing to your brand by not having your site optimized for mobile.

 

The survey, which tallied responses from 1,088 U.S. adult smartphone owners, found that:

Mobile sites lead to mobile purchases. This is a no-brainer: Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good. If your site isn’t optimized for mobile, shoppers will go elsewhere. The majority of participants in the survey said that if they can’t find what they’re looking for on your site, they’ll sooner seek out a competitor’s mobile-friendly site instead of switching to a PC to revisit yours. A bad mobile experience can damage a company’s brand. A bad mobile experience can create bad feelings about your company. Nearly half of participants in the survey said they feel frustrated and annoyed when they happen across a site that’s not mobile-friendly, and that it makes them feel like a company doesn’t care about their business. More than half said a poor mobile experience makes them less likely to engage with a company in the future.

 

Convinced? We’ve rounded up some resources to help you make your site suitable for mobile visitors:

Ready To Go Mo?: This Google microsite will help you develop and test a mobile site with Google’s own site builder tool, and see how others have done it. IAB Vendor Directory: Need a developer or agency to help you create a mobile site? You can find one here. 10 Key Considerations for Your Mobile Web Design Strategy: A good checklist.
Via Cambridge Marketing Colleges
more...
UniqueWebsites's curator insight, June 20, 2013 10:05 AM

Some phones will give you an "OK" version of a non-responsive site, but creating a responsive site will give all viewers - mobile, ipads and PCs - a good user experience.

Scooped by Digital SMBs
Scoop.it!

No More Silos....Just Social Business

No More Silos....Just Social Business | Digital SMBs | Scoop.it
  From: Holistic Social Relationships, Breaking Down Social Media Silos and Enabling a Coordinated Brand Voice, Astute Solutions...

 

A holistic approach to social listening and engagement can transform your business into a social business, help you quickly find relevance in the massive social world and allow you to use the information for the betterment of your entire organization.

 

At first blush it might seem like marketing should take the lead and “own” social media and there are plenty of benefits available that can be leveraged to enhance the brand. But once you identify the numerous stakeholders who have or will find tremendous value in social information, it quickly becomes clear: social media is not all about marketing, sales, PR, HR or even support.

 

It’s about the complete business and the impact it has is enormous.


Each part of your business can benefit from social conversations. These conversations reveal incredibly valuable information, sometimes information that would be costly and difficult to achieve through surveys and focus groups. A conversation that starts with a support question can quickly turn into an opportunity to up-sell, cross-sell or to provide a valuable customer testimonial. A question to your legal department can shift to investor relations or product development. A shipping inquiry might end up being a PR discussion. And so on…

But many organizations who have jumped into social, seriously misuse their data and in the process minimize the true impact the information has. Why? Silos.

 

The true benefit of social becomes significantly diminished when valuable information fails to make its way to those who need it most. But you’ll never know any of those things if they’re hidden away in departmental silos.

 

But it’s not easy to break down these silos. Why? It’s the same problem most companies have had for decades: departments want to control their own systems and tools and have very different needs.


In its latest best practice guide, Astute Solutions identifies six lessons to help organizations break down social media silos and enable a coordinated brand voice:

 

Lesson #1: the majority of social media conversations aren’t relevant to the business, but those that are can be incredibly valuable. Finding those relevant conversations is critical. Lesson # 2: Social isn’t to be owned, it’s to be leveraged as an integral, vital and strategic business channel. Getting access to relevant information is important. Delivering it to key stakeholders is critical. Lesson #3: It’s not enough to simply monitor the social universe. You must be able to find and act on critical issues in real time and do so in a way that doesn’t dampen the bottom line. Lesson #4: Consumers want to tell you more about what they like and don’t like. They’ll tell you in great detail about how they use your products and services. You have to make their feedback a strategic part of your organization. Lesson #5: Integration is important and the connecting of all parts of the organization to social systems is absolutely critical. Build a common platform based upon the needs of your service origination and you’ll find more flexibility and access to the most important information. Lesson #6: Collecting data is terrific, but look closely for actionable feedback from consumers AND act on it!
more...
No comment yet.
Rescooped by Digital SMBs from Social Media Specialist JLS
Scoop.it!

The Demand for Extreme Differentiation in Your Content Strategy

The Demand for Extreme Differentiation in Your Content Strategy | Digital SMBs | Scoop.it
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy.

Via Janet Louise Stephenson
more...
No comment yet.
Rescooped by Digital SMBs from SEO and Social Media Marketing
Scoop.it!

Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Digital SMBs | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

Small businesses feel impact of big trends - National Post

Small businesses feel impact of big trends - National Post | Digital SMBs | Scoop.it
National PostSmall businesses feel impact of big trendsNational PostEntrepreneurs across the country, have some recurring top-of-mind themes — how difficult it is to find skilled labour and penetrate new markets.
more...
No comment yet.
Scooped by Digital SMBs
Scoop.it!

Social media for those with no time, no team, no budget - L.A. Biz (blog)

Social media for those with no time, no team, no budget - L.A. Biz (blog) | Digital SMBs | Scoop.it
Social media for those with no time, no team, no budgetL.A.
more...
No comment yet.
Rescooped by Digital SMBs from SEO and Social Media Marketing
Scoop.it!

The Real Story behind Social Media and Search

The Real Story behind Social Media and Search | Digital SMBs | Scoop.it

"Search and social media are joined at the hip – or are they? As search engine rankings get more complex, and the dust has settled on search engine updates from the last 18 month, marketers are left wondering what’s next.

 

Although social media and search engine optimization used to be in two different camps of online marketing, they seem to be increasingly linked together.

 

In 2010, Google implemented a more social friendly search algorithm that took author reputation, bookmarking, commenting and other social “signals” (likes, retweets, shares and more) into account when presenting their search engine results. In addition, they began to implement the “Search Plus Your World” option for searchers who were logged into their Google accounts while searching. Other search engines quickly followed suit, and SEOs everywhere began to emphasize social media for optimization.

 

But what kind of social media and how many social media signals are a factor in search engine results?

 

Find Out More: http://www.socialsnap.com/blog/2012/10/the-real-story-behind-social-media-and-search/


Via Antonino Militello
more...
No comment yet.
Rescooped by Digital SMBs from Digitalageofmarketing
Scoop.it!

Who is Your Tribe in the Era of "Me-Commerce"?

Who is Your Tribe in the Era of "Me-Commerce"? | Digital SMBs | Scoop.it

They say the onset of Facebook has changed the rule from 6 degrees of separation to a norm of now 4.9 degrees of separation. I see this as a sign that the world is literally becoming more connected. That’s why we, as marketers, have moved away from mass advertising to micro-location-based targeting within communities of users. But it goes beyond that—this social shift has changed the very dynamics of commerce. We're living in a liquid economy where hundreds of users can become a relevant, targeted customer base. Hence, the rise of location-based, community-focused social groups—all geared toward making relevant human connections.

 

Think about how online communities and social networks have changed the game. To today's buyer, the connection matters more than the service or product—and therein lies the secret to the new business model. Like most consumers, I'm heavily influenced by a community of people I admire and respect—some of whom I know through personal relationships, some who are associates from work, others who are influencers in my industry and some who may even be celebrities. The point is, I care more about what these people have to say than what an advertiser might tell me about a product or service or lifestyle.

 

Contextual relevance matters so much today, communities are developing story-based engagement models. Because I want to engage, learn, and buy from others I trust in my circle, a story is formed around me and around those who 'like' me. They matter to me more than commerce, more than material things. Triberr, Twitter, Facebook, LinkedIn, Google+, Uncram... they're all creating these storytelling tribes of connection. Business leaders, thought leaders, marketers, entertainers, technologists—you name it—they're all out there building influence.

The companies that still think social is just for fun are missing the point. The world has changed from a market driven e-commerce environment to a socially driven me-commerce era.  The most sophisticated brands are building a community of influencers to co-create and reinforce their brand message.

 

So ask yourself, who is your tribe in the era of me-commerce, and what stories are they telling about your brand?


Via Tami Cannizzaro
more...
No comment yet.
Rescooped by Digital SMBs from digitalassetman
Scoop.it!

Marketers Struggle to Measure Social Media ROI Here Is Why [+Marty Note]

Marketers Struggle to Measure Social Media ROI Here Is Why [+Marty Note] | Digital SMBs | Scoop.it

A look at some interesting statistics about why marketers still struggle to measure the ROI of social media marketing.
 

Marty Note
Here is the thing. We can't assume old methods of ROI measurement work on or for social media marketing. There are several aspects of great social media that block typical approaches including:
 

* On Demand and In Real Time.
* No Direct Stimulus - Response curve.
* The Friends of Friends Thing.
* The Tapestry Thing.
* The Iceberg Thing.


Social media is happening on your properties as I write this. What do you know about those interactions? Very little as it turns out. You see the tip of a much larger iceberg in Google Analytics. Google is notorious for undercounting social because SOCIAL MOVES TOO FAST.


Social isn't just happening NOW in real time it is also happening across multiple dimensions. Think of your inner circle of friends as a TIME DIMENSION. When your friends move your content out to their Friends, the Friends of Friends thing, you've just entered the 2nd time dimension.


When your friends of friends move your content out to their friends of friends you've entered yet another time dimension and so on. There are at least 3 and for some uber-connected people like Seth Godin or Chris Brogan there may be as many as six to ten time dimensions to content curation, shares and likes.


To have a hope of seeing most of those Retweets, likes and shares you need a specialized tool. You might be able to fire enough horse power into GA if you have very talented programmers, but I suggest using Argyle Social.


Here is the SECOND THING. Argyle takes some getting used too. Don't give up. You are learning to measure, weigh and understand new time dimensions and that doesn't happen in a minute or a day. I've come to thinking about social as a series of membranes.


Get one membrane to vibrating strong enough and it is going to involve others. Stones in a pond are another way of thing about this, but don't just throw one stone. Throw a handful and then immediately throw a handful more and a handful more. The "sound" waves you see going in all directions and careening off one another is what is happening out there to your content.


I heard a great line in a play about Mark Rothko the other day. In RED by John Logan Rothko laments that he has to set his work free. That once it leaves his studio his paintings travel in strange and uncontrolled world. Your content is travels in an impossibly crowded world where memes are created and die every second.


You play for the vibration, for the transfer of energy from your content paintings to an audience of fellow painters, thinkers and artists. Be great or go home. Be bold or you have no chance of being great.

Risk WHO YOU ARE always and, much like Rothko, you will find an audience willing to write the new kinds of checks for your content - Likes Shares and comments.

 

 


Via Martin (Marty) Smith, digitalassetman
more...
No comment yet.
Rescooped by Digital SMBs from MARKETING & BUSINESS HIGHLIGHTS (bilingual)
Scoop.it!

Marketing Trends | Infographic Images

Marketing Trends | Infographic Images | Digital SMBs | Scoop.it
Marketing Trends. How are mobile phones changing the face of marketing? This infographic takes a look at the way consumers use mobile phones to shop and learn about new products. This entry was posted in Technology ...

Via Cambridge Marketing Colleges, Rose Marie DeSousa, Ashok Rathod
more...
No comment yet.