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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Digital SMBs | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


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Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 8:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 9:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?


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Ally Greer's curator insight, February 11, 2013 6:59 PM

Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:


Marketing Matters!

The myth that not all startups need marketing is simply untrue.


Marketing is more than just talking about your product.

Though publicizing product launches, updates, and new releases is a part of marketing, it doesn't do the trick on its own, but content marketing can be costly and time-consuming. The solution?...


#leancontent

  • Leverage SlideShare presentations to share your vision
  • Guest post to distribute your ideas
  • Answer Quora questions that relate to your field
  • Curate content relevant to your expertise
Martin (Marty) Smith's curator insight, February 11, 2013 7:05 PM

I caught Guillaume's radio talk today about Lean Content Marketing and think he and Scoop.it are on to something. Feel like a movement to me so I wrote about it on Atlantic  BT's blog: http://www.atlanticbt.com/blog/the-lean-content-movement/ 

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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Digital SMBs | Scoop.it
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what’s going on here and now, but project ahead about what we think the next big things will be.

Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing.

Read more at: http://www.business2community.com/online-marketing/2013-search-engine-social-media-marketing-predictions-you-cant-ignore-0359112
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Urban Book Editor's curator insight, December 18, 2012 10:11 PM

How will you leverage these Social Media Marketing Predictions?

Bill Chen's comment, December 22, 2012 9:15 AM
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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | Digital SMBs | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
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Eliza Steely's curator insight, December 14, 2012 9:42 AM

The words you choose and how you choose to promote them really does matter. 

Sheldon Smickley's comment, December 14, 2012 1:29 PM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.freenikes.org/
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B2B Content Marketing: Adoption Surging, but Objectives Are Shifting

B2B Content Marketing: Adoption Surging, but Objectives Are Shifting | Digital SMBs | Scoop.it
Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.

Nearly 9 in 10 surveyed B2B marketing professionals (87%) say they use content marketing to achieve business goals, up from the 82% who said so in 2011, the survey found.

Other top channels in marketing strategies in 2012 are SEO (67%) and event marketing (60%), according to the study.

Meanwhile, the use of traditional marketing tactics such as print/TV/radio advertising continues to decrease, down 6 percentage points from 32% in 2011 to 26% in 2012.

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Aligning SEO Strategy With Your Social Media Strategy

Aligning SEO Strategy With Your Social Media Strategy | Digital SMBs | Scoop.it

"The line between Social Media and SEO has been rapidly blurring for some time and today a SEO strategy without a social media plan is incomplete, while the social media user who neglects SEO is unlikely to have rapid success; or even success at all.

 

This is because successive Google algorithm updates have given more and more weight to “social” indicators of popularity for websites, and where Google leads other search engines are sure to follow in a bid to catch up.

 

Regardless of whether you’re looking at the problem from an SEO perspective or a social media perspective it is important that you have both social media activity and SEO working hand in hand if you want to maximise your effectiveness and reach.

 

Here are three ways you need to make sure your social media and SEO efforts work together to increase effectiveness:

 

1) Use SEO Best Practice in Your Social Media

2) Getting Started With SEO and Social Media

3) The First Step to Keywords"

 

Read More At: http://www.business2community.com/seo/aligning-seo-strategy-with-your-social-media-strategy-0332955

 

 


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Social Media Marketing Takes Off in 2013 #infographic

Social Media Marketing Takes Off in 2013 #infographic | Digital SMBs | Scoop.it
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

 

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


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Secrets to a Perfectly Crafted Social Media Post

Secrets to a Perfectly Crafted Social Media Post | Digital SMBs | Scoop.it

8 tips for getting people to read your social media posts

 

SUMMARY: Fine-tuning your social media posts can help to make sure your message resonates with consumers. Messages tend to receive fewer clicks on Twitter and LinkedIn when they contain question marks, and business-to-business posts tend to get more clicks if they include hashtags, according to research by Compendium. On Twitter, Wednesday is the best day for posting B2B messages, the research shows.

 

READ ARTICLE 

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How To Improve Your SEO Social Indicators

How To Improve Your SEO Social Indicators | Digital SMBs | Scoop.it

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

 

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

 

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

 

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.

 

Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/


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How Businesses Are Making Friends On Facebook (Infographic)

How Businesses Are Making Friends On Facebook (Infographic) | Digital SMBs | Scoop.it
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Cracking Mobile: A Guide to Mobile Malvertising | AdMonsters

Cracking Mobile: A Guide to Mobile Malvertising | AdMonsters | Digital SMBs | Scoop.it
Smartphones are the fastest-spreading technology in human history. Whether glued to the hands of texting tweens or used as the first and only window to the web in developing countries, mobile phones truly have revolutionized the way we live. With U.S. customers predicted to access the web more frequently with mobile devices than desktops by 2015, smart digital strategists plan for the “anytime, anywhere” consumer – and so do malvertisers

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An Agile Product-Development Framework That Complements Your Business Model Canvas: The Product Canvas

An Agile Product-Development Framework That Complements Your Business Model Canvas: The Product Canvas | Digital SMBs | Scoop.it

 

Robin Good: The Product Canvas is a web-based visual framework that allows an agile product manager or micro-entrepreneur to sketch out the key traits, constraints, stories and characteristics of a new digital product and to refine it and model it as it evolves.

 

The Product Canvas strongly leverages the concept of "personas" to help capturing the desired user experience including the user interaction and the user interface design.

 

From RomanPichler.com: "The Product Canvas brings together the key pieces of information necessary to create a new product: the users and customers with their needs, the product’s functionality and design, and the user interaction. It’s intended to be a collaborative tool that helps you state your ideas and assumptions, test them, and integrate the insights you gain."

 

"The Product Canvas describes the target group and the product features, but not the business model including the revenue sources and the cost structure. While I have intentionally kept the canvas focussed, I have designed it to be compatible with the Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas."

 

"...There is a small overlap between the two canvases, as both consider the market and the value proposition."

 

But this does not have to be an issue as you can use the Business Model Canvas to capture the market and value proposition at a high-level, and the details for one specific product on the Product Canvas."

 

Test a web-based version: http://bmfiddle.com/f/#/

(how to use it: http://bmfiddle.com/tour.html)

 

Read more about it: http://www.romanpichler.com/blog/agile-product-innovation/the-product-canvas/

 

 

 


Via Robin Good, Gerrit Bes, Rose Marie DeSousa
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Effective Social Media Marketing [INFOGRAPHIC]

Effective Social Media Marketing [INFOGRAPHIC] | Digital SMBs | Scoop.it
5 Steps to Effective Inbound Marketing When I get invited to an event as a guest speaker or invited to consult on social media with a client, inevitably the...

 

Social Media Marketing


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Five Ways Social is Shaping your B2B Customers

 

Social is a well established phenomenon in the B2C world, but B2B has been slower to embrace it. The reality is, however, that social is already here when it comes to B2B. And B2B companies can no longer afford to keep it at arm's length because their customers are much more social, which is creating a whole new set of expectations. From "DIY prospecting" - where customers conduct lots of important research before ever entering the sales cycle - to consulting their peers throughout the purchase journey, B2B customers is different, and B2B companies need to move quickly to adapt.

 

Check out this great presentation my colleague Lareina Yee recently gave at the Sales 2.0 conference. In particular, check out the five ways that social is shaping B2B customers.

 

RECAP: Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:

1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle 2. Peer influence: Customers “pulse” their peers at every step of the journey 3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles 4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing 5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
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6 Tactics for Niche Marketing

6 Tactics for Niche Marketing | Digital SMBs | Scoop.it

If you've been doing any online marketing at all, your business is already on Twitter, Facebook and taking up space as an online advertisement on all eligible websites. However, aiming ads at your business’s niche market should be much more involved than merely creating a display ad that begs for Facebook “likes” or following as many Twitter users as possible in hopes they’ll return the favor. Here are six outside-the-box tactics to help you reach your niche market.

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B2B Content Marketing: Adoption Surging, but Objectives Are Shifting

B2B Content Marketing: Adoption Surging, but Objectives Are Shifting | Digital SMBs | Scoop.it
Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from Curata.

Nearly 9 in 10 surveyed B2B marketing professionals (87%) say they use content marketing to achieve business goals, up from the 82% who said so in 2011, the survey found.

Other top channels in marketing strategies in 2012 are SEO (67%) and event marketing (60%), according to the study.

Meanwhile, the use of traditional marketing tactics such as print/TV/radio advertising continues to decrease, down 6 percentage points from 32% in 2011 to 26% in 2012.

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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | Digital SMBs | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
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Eélan Media's curator insight, December 14, 2012 6:02 AM

Don't just tweet! Here is how you can SEO your content before tweeting

Deborah Spector's curator insight, December 14, 2012 7:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

Bill Chen's comment, December 22, 2012 9:16 AM
http://www.storemoncleroutlet.org/
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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | Digital SMBs | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello, digitalassetman
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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How To Write Seductive Sales Copy Like Apple

How To Write Seductive Sales Copy Like Apple | Digital SMBs | Scoop.it

 

Excerpt from the article:

 

How does Apple’s sales copy captivate your attention?

 

How does Apple fascinate, engage, and persuade you to buy a new iPhone?

 

By studying the iPhone 5 copy, you can learn how to write persuasive sales copy. And master the techniques for turning doubters into buyers. And gain more sales. Sounds good?

 

Let’s have a look at 11 seductive copywriting techniques.

 

1. Command attention with one big idea

2. Promote readability with short and broken sentences

3. Become memorable with sound bites

4. Enhance your credibility with technical details

5. Fascinate your audience with stories

6. Persuade with problems

7. Use analogies to describe product quality

8. Overcome objections one by one

9. Encourage trading up with product comparisons

10. Captivate your audience with power words

11. Create a persuasive call to action

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/Rx0kAN


Via Agostino Caniato, TechWombat
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Social Media Is Making You a Smarter Leader - blogs.hbr.org (blog)

Social Media Is Making You a Smarter Leader - blogs.hbr.org (blog) | Digital SMBs | Scoop.it
blogs.hbr.org (blog)Social Media Is Making You a Smarter Leaderblogs.hbr.org (blog)It's easy to point to the problems with social media: lost productivity from employees checking Facebook at work, new "personal branding" responsibilities to tend...
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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Digital SMBs | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


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INFOGRAPHIC: The Rise of the Progressive Cloud

INFOGRAPHIC: The Rise of the Progressive Cloud | Digital SMBs | Scoop.it

Throughout the recent years we have seen an uptake in a new group of SMB’s – the “Progressive SMB,” organizations that are increasingly encroaching on the territory of their larger competitors. But what makes a SMB progressive?


Via Peter Azzopardi, digitalassetman
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Content Marketing: The Online Bicycle Wheel of Fortune - Business 2 Community

Business 2 CommunityContent Marketing: The Online Bicycle Wheel of FortuneBusiness 2 CommunityIt's the most efficient way to propel your business along the road to profitability and despite being made up of incredibly light components, has strength...
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Your Guide to Social Signals for SEO

Your Guide to Social Signals for SEO | Digital SMBs | Scoop.it

Social Signals are paving the way for the future of search, but just how much influence might they have on the SERPs?

 

“…are either of the major search engines actually using those social signals to rank regular search results?”

 

We’re still trying to figure out just how strong of a role social signals play in organic SEO rankings: multiple studies have been conducted to determine the exact correlation of social signals and SEO rankings, with varying results.

 

However, it’s clear that the importance of social signals is increasing with time, and that begs several questions:

 

1) How and why do social signals improve rankings?

 

2) What’s the future of social signals with regard to SEO?

 

3) What steps should be taken right now to improve my website’s social signals?

 

 

Find Out More: http://www.seomoz.org/blog/your-guide-to-social-signals-for-seo


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Beny's comment, November 9, 2012 12:11 PM
good article
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework | Digital SMBs | Scoop.it

"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.

 

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either.

 

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers".

 

Read more at: http://www.business2community.com/online-marketing/maximize-your-online-visibility-the-web-presence-optimization-wpo-framework-0318201


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Advertising Relearned for Mobile #mobile

Advertising Relearned for Mobile #mobile | Digital SMBs | Scoop.it

Say you are in a strange city and need a hotel for the night. You pull out your phone, search for hotels on Google and see a nearby one listed at the top of the rankings, with a little phone icon that says, “Call.” You tap it, reach the hotel and ask for a room.

And just like that, Google made money. That icon was a so-called click-to-call ad, and the hotel paid Google for it when you called.

As more of us have access to the Internet and apps through our cellphones and tablets, advertisers are looking for new ways to reach us there.

Some mobile ads remain just miniature versions of ads on Web sites, an echo of the early days of the Internet, when advertisers essentially slapped print ads online. But increasingly, advertisers are tailoring ads to phones by taking advantage of elements like their ability to track location, make a call, show maps with directions and add calendar alerts.

The stakes are significant for an industry that is still finding its way in the mobile world. Advertisers will spend a relatively small amount of money on ads on phones and tablets this year — $2.6 billion, according to eMarketer, less than 2 percent of the amount they will spend over all. Yet that is more than triple what they spent in 2010.

“An ever-growing percentage of our ad buy is mobile because that’s where the consumer is,” said Chris McCann, president of 1-800-Flowers.com, which has run mobile ads urging people to call or walk into a nearby store. “It’s the future for us.”

Coming up with ads that exploit the smaller mobile screen requires inventiveness from many parties — advertisers; digital publishers like Google, Apple and Facebook that sell ad space; and mobile ad networks like Millennial Media.


Via Brian Yanish - MarketingHits.com, Tami Cannizzaro
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