In every industry there's a bellwether that points to future trends. Do you know what it is for digital marketers? And more importantly, are you paying attention?
If you want to know where the future of the industry is going, look no further than the technology providers that are getting consumers hooked on new cool innovations. Siri is now our personal assistant, we're addicted to Google for information, maps, and more, and we're even starting to use our cars as connected devices. Culture is changing as a result of technology, and your understanding of how tech giants are sculpting the future is critical to understanding how to create relevant marketing campaigns. Digital marketing legend Shelly Palmer speaks to iMedia about the the changing technology landscape, and the future of the industry.
VIEW VIDEO CLIP HERE
0:00 — The most interesting companies at the Digital Collective
0:20 — Are tech giants getting too much attention?
1:16 — A message for undervalued companies
2:00 — Predicting the future of digital marketing
2:50 — Why we will live in a very different culture
Run time is 3:37