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Digital signage interactive, dynamic and measurable
how the new generation of digital signage application changes the retail ecosystem, improves customer experience and meets the omni channel consumer needs
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Proximity Marketing Lifecycle

Proximity Marketing Lifecycle | Digital signage interactive, dynamic and measurable | Scoop.it

In the first article of this short series, I wrote about a new model of digital marketing, a model based on targeted, dynamic and interactive communication. Now I'm going to write about omnichannel integration within digital and proximity marketing.

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My vision (or definition) about proximity marketing lifecycle

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How I met your proximity marketing

How I met your proximity marketing | Digital signage interactive, dynamic and measurable | Scoop.it

Ideas – often the best ones – come from random and unexpected events of our everyday lives.

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Taxi Advertising: How to improve profitability and effectiveness through Digital Signage

Taxi Advertising: How to improve profitability and effectiveness through Digital Signage | Digital signage interactive, dynamic and measurable | Scoop.it

Advertising agencies have the difficult task of creating messages which are relevant to the viewer and finding the right place to display them. We discovered that...

Riccardo D'Angelo's insight:

How many new price models can geotagging and audience measurement generate?

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How to increase your sales with targeted advertising

How to increase your sales with targeted advertising | Digital signage interactive, dynamic and measurable | Scoop.it
According to statistics produced by some of the best research institutes, in the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages/impressions...
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Why isn't there more digital signage? (Commentary)

Why isn't there more digital signage? (Commentary) | Digital signage interactive, dynamic and measurable | Scoop.it
Dynamic signage expert looks at the top 8 reasons digital signage projects fail to launch.
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Interactive Kiosk with Video Operator

Interactive Kiosk with Video Operator | Digital signage interactive, dynamic and measurable | Scoop.it
Vending Machines and Interactive Digital Signage, a perfect marriage.
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Survey Says M2M Technology Will Be Key To Success Of Networked Cities - Tools Journal

Survey Says M2M Technology Will Be Key To Success Of Networked Cities - Tools Journal | Digital signage interactive, dynamic and measurable | Scoop.it
Networked or “smart” cities would be the most beneficial outcome of Machineto Machine (M2M) technologies according to 30 per cent of IT decision maker...
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Digital Signage Advertising Campaigns

Digital Signage Advertising Campaigns | Digital signage interactive, dynamic and measurable | Scoop.it

Advanced management of dooh advertising campaigns

Riccardo D'Angelo's insight:

An example of best practices and accordance to guidelines of the digital place-based advertsing association #dpbmedia

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Microsoft Azure Cloud Service Challenges Amazon On Price, Reliability

Microsoft Azure Cloud Service Challenges Amazon On Price, Reliability | Digital signage interactive, dynamic and measurable | Scoop.it
Microsoft is making its Windows Azure Infrastructure Services cloud services generally available, competing with Amazon Web Services in the infrastructure-as-a-service market.
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The five ways retailers can beat showrooming

The five ways retailers can beat showrooming | Digital signage interactive, dynamic and measurable | Scoop.it
The term "showrooming" is the new buzzword in the dictionary of retail. It refers to the act of consumers literally shopping on their smartphones while in the aisle of a retailer.
Riccardo D'Angelo's insight:

dynamic qrcode on digital signage content could be the sixth way

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Why understanding marketing science can make your advertising more effective

Why understanding marketing science can make your advertising more effective | Digital signage interactive, dynamic and measurable | Scoop.it
Even small improvements in effectiveness can create large incremental returns for a company when such large budgets are deployed.
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Commerce technology is a massive oppportunity (and retail is not dead)

Commerce technology is a massive oppportunity (and retail is not dead) | Digital signage interactive, dynamic and measurable | Scoop.it
There has been recent discussion about whether retail is dead. We couldn’t disagree more. We predict that over the next five years consumers will experience completely new retail models that effect...
Riccardo D'Angelo's insight:

If Digital signage will be truly multi-interactive and dynamic, it could be the omni-channel bridge between retail and ecommerce.

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The Death of the Sales Funnel

The Death of the Sales Funnel | Digital signage interactive, dynamic and measurable | Scoop.it
In Digital Marketing, the simplistic sales funnel is no longer applicable. Measurement expert Nichole Kelly demonstrates how the modern sales process functions more like the neural networks in the human brain.
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Hospitality Tech study points to digital signage, mobile payments

Hospitality Tech study points to digital signage, mobile payments | Digital signage interactive, dynamic and measurable | Scoop.it
Hospitality Technology magazine has released the results of its second annual Customer Engagement Technology Study, according to an announcment, and the news is good for digital signage, social media and mobile payments.
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Digital Signage for car showrooms

Digital Signage for car showrooms | Digital signage interactive, dynamic and measurable | Scoop.it

What are the strong points of a #DigitalSignage solution suitable for car showrooms?

Riccardo D'Angelo's insight:

In car showrooms, multichannel communication can immediately be implemented with a positive ROI, both on a financial and on the customer satisfaction side.

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Urushi and the art of creating a Digital Signage solution for Android

Urushi and the art of creating a Digital Signage solution for Android | Digital signage interactive, dynamic and measurable | Scoop.it
The Digital Signage industry has been buzzing with announcements about the "Next Big Thing": a Digital Signage solution for Android. On paper, this sounds very tempting, but...
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Poster Parity: when will Digital Signage overtake traditional posters?

Poster Parity: when will Digital Signage overtake traditional posters? | Digital signage interactive, dynamic and measurable | Scoop.it
There are economic sectors where explosive growth and new paradigms have been predicted. Many of those predictions have not been fulfilled (at least not in the expected timeframe) and this had bad ...
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Margaret Waage's curator insight, October 11, 2013 8:11 AM

Photography becomes one component in a much bigger picture in the race for market share. Interesting article on #digital vs. print. My view - each is unique.

Richard M. Helmey's curator insight, October 12, 2013 8:08 AM

Interactive and customizable!

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Where is Advertising Going in the Coming Years?

Where is Advertising Going in the Coming Years? | Digital signage interactive, dynamic and measurable | Scoop.it

With the help of mobile tracking, geo-targeting will help push ads to customer based on their location and proximity to stores.

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Majrani group wins the popai global awards

Majrani group wins the popai global awards | Digital signage interactive, dynamic and measurable | Scoop.it
Majrani group wins the popai global awards with Pop Channel, the new dynamic and measurable in-store media
Riccardo D'Angelo's insight:
Yet another awards for a product powered by #digitalsignage platform Web Signage
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Luca Naso's curator insight, May 17, 2013 10:41 PM

Pop Channel allows retailers to drastically increase ROI on their ad campaigns, by making real-time targeted advertisement as easy as choosing your favourite playlist.

 

It is nothing more than a well designed shelf with an integrated monitor and webcam, and yet it opens the doors to the new era of Digital Signage.

 

The engine is Web Signage: the software that powers the whole structure and connects the dots together.

 

Web Signage (http://www.websignage.eu/en/) uses the webcam to understand who is looking at the screen, his/her gender, age and even mood. It then chooses which ad is best to show to that kind of customer.

 

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Maximize Retail Profits by Tracking Consumer Buying Habits

Maximize Retail Profits by Tracking Consumer Buying Habits | Digital signage interactive, dynamic and measurable | Scoop.it
Do you know why customers purchase impulse items? Understanding your customers’ thought process is vital to product pricing, placement, and overall marketing.
Riccardo D'Angelo's insight:

digital signage with anonymous video analytics, and product pick-up sensor can be the proximity marketing solution to understand and increase impulse purchases

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Business Intelligence Begins with Data; Data Management Begins with BI - Hospitality

Business Intelligence Begins with Data; Data Management Begins with BI - Hospitality | Digital signage interactive, dynamic and measurable | Scoop.it

As business intelligence begins to permeate the hospitality sector, one thing is certain: You can take a "buy" approach [...] or a "build" approach ..."


Via Luca Naso
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Luca Naso's curator insight, April 19, 2013 1:22 AM

Si vis negotium intelligentiae, para Data.

If you want Business Intelligence, prepare the Data.

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ER-Code: QR Code Enabled Personal Health Record System

ER-Code: QR Code Enabled Personal Health Record System | Digital signage interactive, dynamic and measurable | Scoop.it
ER-Code by Borderless Healthcare Group is a personal health record system that comes with an ID card with QR Code.
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Where does PR fit into the marketing funnel?

Where does PR fit into the marketing funnel? | Digital signage interactive, dynamic and measurable | Scoop.it
PR expert Jennifer Moebius discusses how public relations both to acquire sales prospects and to convert them.
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how marketing can be viewed as a science

how marketing can be viewed as a science | Digital signage interactive, dynamic and measurable | Scoop.it

Marketing scientists make observations about the real world and look for patterns (scientific laws) that hold true under different conditions.

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Men and Women Shopping Behaviors

Men and Women Shopping Behaviors | Digital signage interactive, dynamic and measurable | Scoop.it
Men and women brains think differently. Same is the case in shopping. Men and women have different shopping behaviors and patterns. If we see around we will realize that women are more eager to do shopping with respect to men.
Riccardo D'Angelo's insight:

Sometimes we should ignore complex analytics in retail and go back to the ancestor instinct: men were hunters and women were foragers.

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