Digital Signage by Worldlink
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Digital Signage by Worldlink
News and information about the latest happenings in the digital signage industry.
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Digital signage leading the way for retail IoT

Digital signage leading the way for retail IoT | Digital Signage by Worldlink | Scoop.it
The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.
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Digital signage engaging customers in growing foodservice landscape

Digital signage engaging customers in growing foodservice landscape | Digital Signage by Worldlink | Scoop.it
Customers are putting a high premium on digital signage in the QSR and fast casual spaces, and from the operator perspective, sales results are already proving its value.
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Restaurant digital signage is heating up

Restaurant digital signage is heating up | Digital Signage by Worldlink | Scoop.it

"Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value."

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Maximize productivity and motivation in the workplace with digital signage

Maximize productivity and motivation in the workplace with digital signage | Digital Signage by Worldlink | Scoop.it

"...digital signage can help to build staff morale, maximize productivity and enhance employee motivation."

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Summer's coming in hot: Create cool customer experiences with digital signage

Summer's coming in hot: Create cool customer experiences with digital signage | Digital Signage by Worldlink | Scoop.it
The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
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Digital Signage with Facial Recognition in the Food Service Industry

Digital Signage with Facial Recognition in the Food Service Industry | Digital Signage by Worldlink | Scoop.it

"Facial-recognition technology can help all types of businesses, especially the food service industry, in generating a true ROI from their digital signage solutions. Whether in restaurants and other types of food service locations, marketers face the challenge of creating a personalized experience across the wide variety of consumers that enter their venue. Restaurants must target an extremely diverse group of consumers who all have different needs based on demographics such as region, gender, age and other factors such as language and economic status. "

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Ask the Experts: How do we bridge the smartphone gap?

Ask the Experts: How do we bridge the smartphone gap? | Digital Signage by Worldlink | Scoop.it

"What would you say are some of the keys to connecting digital signage screens or large-format screens, whether it's a digital billboard or an LED screen or an in-mall LCDs to smartphone screens and bridging that gap from the big screen to the little screen?"

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Digital signage, it's not just for lobbies anymore

Digital signage, it's not just for lobbies anymore | Digital Signage by Worldlink | Scoop.it
Digital signage expert blogger looks at a variety of interesting use cases for digital signage in business, education and health care settings.
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Digital signage serves up more than menu boards

Digital signage serves up more than menu boards | Digital Signage by Worldlink | Scoop.it

"Digital signage is now commonplace in today's dining establishments. From quick-serve to fast casual to fine dining, digital signage is now the norm, and something diners have come to expect. But what most patrons don't see is that the usage of digital signage in the restaurant industry extends much deeper than the menu boards themselves. In fact, digital menu boards are just part of the overall value proposition of digital signage in the restaurant industry."

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Take a tour of the top 5 uses for video walls

Take a tour of the top 5 uses for video walls | Digital Signage by Worldlink | Scoop.it
Digital signage blogger looks at five of the top uses for video walls, from data communications to social media boards.
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Taking a look at 'outside-the-box' digital signage

Taking a look at 'outside-the-box' digital signage | Digital Signage by Worldlink | Scoop.it
Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.
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Ask the Board: Preventing Security Breaches and Tampering

Ask the Board: Preventing Security Breaches and Tampering | Digital Signage by Worldlink | Scoop.it
What safeguards do you have in place to prevent security breaches or tampering incidents?"
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7 keys to the future of interactive content

7 keys to the future of interactive content | Digital Signage by Worldlink | Scoop.it
Digital signage firm's chief strategy officer looks at the future of interactive content and how it's being changed by everything from predictive modeling to Big Data to wearable smart tech.
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Regulatory trend: States adopting lighting standards for digital billboards

Regulatory trend: States adopting lighting standards for digital billboards | Digital Signage by Worldlink | Scoop.it
a growing number of states are adopting lighting standards that assure legibility while preventing glare.
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HTML5 ushers in big advances in digital signage interactivity

HTML5 ushers in big advances in digital signage interactivity | Digital Signage by Worldlink | Scoop.it
People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.
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How hybrid signage can optimize marketing campaigns

How hybrid signage can optimize marketing campaigns | Digital Signage by Worldlink | Scoop.it
Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.
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Study: Digital signage gaining traction as focus moves from advertising to proximity-based marketing

Study: Digital signage gaining traction as focus moves from advertising to proximity-based marketing | Digital Signage by Worldlink | Scoop.it
Business models that offer branding, entertainment and information, along with advertising, will spur revenues, finds research firm Frost & Sullivan.
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Large-screen digital signage pumps up corporate meetings

Large-screen digital signage pumps up corporate meetings | Digital Signage by Worldlink | Scoop.it
The corporate world today deals with dramatically growing amounts of data. What better way to hold corporate meetings than with large-size screens displaying highly effective and vital content?
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Use digital signage to disrupt your workplace communications

Use digital signage to disrupt your workplace communications | Digital Signage by Worldlink | Scoop.it
What do Uber, Airbnb and StubHub have in common? They've all disrupted their industry segments. And digital signage can do the same to your workplace communications.
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Providing Value to Viewers is a Digital Signage Win

Providing Value to Viewers is a Digital Signage Win | Digital Signage by Worldlink | Scoop.it
How can you best attract viewership to a digital signage screen and entertain while doing it?
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Are museums the next frontier for digital signage?

Are museums the next frontier for digital signage? | Digital Signage by Worldlink | Scoop.it
Schools and office spaces are incorporating video walls and digital signage for communications, but for really interesting projects, digital installations in museums may be the next big thing.
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5 ways interactive digital signage can upgrade the home-buying experience

5 ways interactive digital signage can upgrade the home-buying experience | Digital Signage by Worldlink | Scoop.it
The decision to build a new home is a major one that can be overwhelming and scare away unprepared potential homebuyers. Here are five ways interactive digital signage can improve the process and make it more comfortable.
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Big Data Improves Digital Signage Message Relevancy

Big Data Improves Digital Signage Message Relevancy | Digital Signage by Worldlink | Scoop.it

"Data and the derived analytical outcomes are becoming more widely adopted by retailers. There are many driving forces behind this movement, including advances in and broader adoption of various digital technologies, more efficient methods to collect and process large amounts of data, and omni-channel implementation, among other things. The major implication for retail digital signage network operators is that many of the heretofore promised benefits underpinning digital signage may now become reality."

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Interactive in-store experiences could make the difference in retail survival

Interactive in-store experiences could make the difference in retail survival | Digital Signage by Worldlink | Scoop.it

"Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. The in-store experience lacks the detailed product data and customer reviews found on the store's website, but the website lacks the tangible aspect one gets from the brick-and-mortar experience."

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6 Factors that Impact Signage Strategies

6 Factors that Impact Signage Strategies | Digital Signage by Worldlink | Scoop.it

"There are a number of things that might get in the way of you achieving your expected returns, including some that fall into the 'you do not know what you do not know' category."

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