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Digital Scoops
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Why Do Affluent Consumers Connect with Brands on Social Networks?

Why Do Affluent Consumers Connect with Brands on Social Networks? | Digital Scoops | Scoop.it
Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population. The social networks they use to do so are different, too.

Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result from the Affluence Collaborative survey backs up earlier research from several sources on why consumers follow brands on social sites.

But according to Affluence Collaborative, this was a much lower priority for the wealthy. Their top reasons for following brands were due to a preexisting affinity for and a desire to be kept informed about the brand. The least-cited reason mentioned by all groups surveyed was to be entertained, suggesting that social media marketers still need to provide fans with value, even if it isn’t directly in the form of a coupon or sale.
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China to Spend Nearly Half a Billion on Mobile Ads This Year

China to Spend Nearly Half a Billion on Mobile Ads This Year | Digital Scoops | Scoop.it
Overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile ad spending this year. Next year, eMarketer predicts, advertisers in China will spend $717.8 million on mobile.
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Mobile Ordering Makes Fast Food Faster

Mobile Ordering Makes Fast Food Faster | Digital Scoops | Scoop.it
Whether through an aggregator like SeamlessWeb or directly from the restaurant, consumers are rapidly adopting online food ordering. Many patrons find ordering ahead of time easier and more accurate than dealing with a harried cashier or a garbled drive-thru speaker, and some establishments that provide mobile ordering offer incentives like discounts or skipping the line to entice customers to try using this emerging channel.

As of November 2010, nearly two in five US internet users had ordered food online from a restaurant, an increase of 90% over the previous year, according to a Technomic survey.
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Report Finds That Mobile Payments Are Coming This Year, But It Will Be Messy

Report Finds That Mobile Payments Are Coming This Year, But It Will Be Messy | Digital Scoops | Scoop.it
This year will finally be the year when mobile payments make it into the hands of millions of consumers, according to a new report by Forrester.

However, while consumers will have the capabilities this year, the research firm finds that mass-market adoption is still years away, and the category will be crowded with players, ranging from financial services firms, card networks, mobile operators, device makers, point-of-sale terminal vendors and start-ups.

Sure enough, in the past few weeks, we’ve seen reports of Google; Sprint; a coalition of carriers excluding Sprint, PayPal, Visa, MasterCard, American Express; and a host of start-ups that are all jumping into the space.

The report, authored by Thomas Husson, defines mobile payments broadly as any transaction that is initiated using a mobile phone–in the browser or by tapping the phone against a terminal to pay in the store.

Husson writes that while adoption may still be years off, what we will see in 2011 is large shipments of near-field communication devices from large handset makers that will make these tap-and-go transactions a reality.

The first NFC-compatible Android device is Samsung’s Nexus S (pictured here), which is now shipping. But Forrester estimates that manufacturers will ship between 40 million and 50 million NFC-enabled devices in 2011.

Still, the vast majority of purchases that are being made with mobile phones today are not physical goods, but rather digital content, such as applications and music.

But smartphones are routinely considered a threat by retailers, who fear that consumers are using their stores as showcases to decide what they want to buy, then using their devices to scan bar codes and conduct price comparisons in the store–and ultimately buying online for less.

Adoption of these features, however, is still fairly low. In the U.S., Forrester said, eight percent of survey respondents said they used their phone to compare store prices with online prices. About half of those people said they purchased an item on their phone that was not available while they were in the store.

Overall, the survey found that 12 percent of U.S. respondents said they had used their mobile phone to buy a product.
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Europe lags U.S. in e-book adoption

Europe lags U.S. in e-book adoption | Digital Scoops | Scoop.it
When Bertelsmann, the German media giant, boasted of a financial resurgence last week, one of the strongest growth stories came from one of its most traditional businesses: the book publisher Random House.

Random House said sales of digital books had more than tripled last year, lifting overall revenue 6 percent. E-books, Random House said, accounted for 10 percent of U.S. sales.

So much for the good news. Outside the United States, however, the digital book business is still in its infancy.

During a news conference in Berlin, Markus Dohle, chief executive of Random House, predicted that Europe would catch up with the United States in two to five years.

For that to happen, some big problems will have to be solved. Too few e-reading devices have found their way into European consumers’ hands, and too few titles are available to them in digital form.

While booksellers like FNAC in France and Thalia in Germany have introduced e-book readers, the Amazon Kindle is conspicuously absent from much of Europe. The company has introduced an international version of the device, but outside Britain, where Amazon recently opened a Kindle Store, there are virtually no local-language books available for European Kindle users.

Some European publishers have balked at licensing their works for digital sale via Amazon, fearing cannibalization of physical sales, as well as the U.S. giant’s reputation for hardball negotiations over pricing.

Other devices that allow book reading, like the Apple iPad, are more widely distributed in Europe. But few European publishers have licensed their works for sale on Apple’s digital store. Read more here: http://www.nytimes.com/2011/04/04/business/media/04cache.html?_r=1
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Mobile web use rises in Germany

Mobile web use rises in Germany | Digital Scoops | Scoop.it
Consumers in Germany are using the mobile internet for an increasingly diverse range of activities, a report has revealed.

Research firm Enigma GfK surveyed 1,179 people, and based on the findings estimated that a third of the country's 49m online population owned a web-enabled mobile phone.

The report also found that the number of individuals actually using the mobile web was 10.6m, with the number who make transactions from their phone hitting 5.4m.

This latter figure includes 2.6m downloading games, 2.1m buying music, and 2.1m leveraging banking platforms.

A further 1.4m shopped online for goods and services, an area which is expected to witness rapid growth going forward.

Sending and receiving email was the most popular mobile media pastime, on 6.9m, as sharing photos secured 5.6m, and navigation tools - for example maps and geo-location properties - posted 5.5m.

Weather forecasts proved the top editorial genre, with an audience of 5.9m consuming this content on their mobile, standing at 3.7m for current affairs and 3.6m regarding sports.

Elsewhere, 5.4m members of social media sites like Facebook and StudiVZ logged on from a wireless device, another 5m Germans streamed video using portals such as YouTube, and 900,000 read blogs.
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Among Media, TV Is Still on Top

The internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn't mean that traditional media is the loser. At least not when "traditional media" means TV.

According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010. The research firm attributes the share growth to the "recovering economy," but also found the industry is expanding at the expense of other media, specifically newspapers and magazines, and to some degree the internet.
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Photo-Sharing Trends Encourage Marketers

Photo-Sharing Trends Encourage Marketers | Digital Scoops | Scoop.it
Consumers are increasingly sharing photos via social networks and mobile apps, and marketers are looking to capitalize on this trend.

For most marketers, photo-sharing can help build brand awareness and encourage consumers to interact with the company. LIPTON Brisk iced tea partnered with mobile photo-sharing app Instagram for a campaign prior to the 2011 South By Southwest (SXSW) Conferences and Festivals. Fans were encouraged to take pictures through Instagram and tag them with #briskpic to be entered in a photo contest. The winning photos were included on a limited-edition can of the drink during SXSW.

Meanwhile, there are also companies working to move photo-sharing beyond that—into profits and sales. Pixazza is a startup that inserts in-image ads into regular photos. A layer on top of the picture provides information so users can mouse over an item in the picture to learn more about it, visit a corresponding website or even purchase the item. As of March, more than 70 million unique visitors see the company’s in-image ads each month.

No matter how marketers are leveraging photo-sharing, either for brand awareness or for more measurable sales results, they should understand how their customers are participating in the trend.

According to January 2011 data from Pixable, which analyzed 100,000 Pixable Photofeed users on Facebook, women are more active with photo-sharing on Facebook, uploading and being tagged in photos twice as often as men.
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Amazon Appstore: what does it mean for developers?

Amazon Appstore: what does it mean for developers? | Digital Scoops | Scoop.it
Today sees the official launch in the US of Amazon's Appstore for Android, offering a catalogue of free and paid apps for Android smartphones, while tapping in to Amazon's famous recommendations engine.

The store appeared online this morning before being whipped down again, but TechCrunch explains that the official rollout will happen over the course of today.

Amazon getting into apps is a big deal for Android developers, especially those who complain about the difficulty of making money on Google's Android Market store. The discovery element is one reason, since Amazon will be able to recommend apps to people based on their previous purchases, including a specific smartphone or tablet.

When the store went live ahead of time this morning, it also appeared to show Rovio's new Angry Birds Rio game available for free, as a time-limited offer. TechCrunch claims this is the first of many "deal of the day" offers, with developers compensated with 20% of the original list price of their app, if Amazon decides to make it free.

Making apps free for a day on iPhone, through services such as Free App a Day and Free Game of the Day, has generated millions of downloads for games developers, who then try to make money by in-app payments, advertising or by cross-promoting their other paid games. In theory, Amazon's daily Android deals offers this potential, but with a base payment per download on top.
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Search and Social Together Aid Online Shoppers

Search and Social Together Aid Online Shoppers | Digital Scoops | Scoop.it
Online buyers rely on a healthy mix of search and social media throughout the purchasing process
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Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process has uncovered the complexities of the journey and the growing number of resources buyers rely on as they move to make informed purchasing decisions.

Research from GroupM Search and comScore highlights the increased use of yet another resource consumers are turning to in combination with their tried-and-true search engine usage: social media.

Marketers still skeptical of the overall influence of social media on online purchasing habits have reason to rethink that skepticism. In fact, buyers who purchase or convert online are almost as likely to use a combination of search and social resources (48%) as they are to use just search (51%) along the path to purchase.
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Gartner: Sales growth of PCs to drop amid rise of tablets

Gartner: Sales growth of PCs to drop amid rise of tablets | Digital Scoops | Scoop.it
In the week that Apple unveiled its second-generation iPad, market researchers are predicting that tablets will cannibalising PC sales.

Gartner, the industry analyst firm, has lowered its forecasts for PC sales for both 2012 and for next year. The firm believes that the iPad, and other "media tablets", are taking sales from laptops and netbooks.

Consumer notebooks and netbooks have been the driving force of the PC industry for the last five years, according to Gartner; sales have grown 40 per cent year on year. But to keep up that growth rate, consumers would have to buy a second, or even third, laptop.
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DylanStewart's comment, March 16, 2011 4:29 PM
Like cellphones replaced land lines, tablets will replace PCs.
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Want to see your future? Check out your brand's social media buzz

Want to see your future? Check out your brand's social media buzz | Digital Scoops | Scoop.it
By now, every organization is at least aware of social media and probably has a LinkedIn group, Facebook page, YouTube channel and Twitter handle, among other things. Some are also using various listening tools to follow conversations online and even respond to so at least they appear as if they’re engaged with what’s happening with their consumers. But what most still don’t realize is that what they’re seeing, reading and hearing is actually a look into the future for their brand.

It’s a revolutionary concept for organizations set up and trained to focus on backward-looking sales or brand funnel metrics -- data that is three to six months old. But every event that impacts a brand happens somewhere at some time. Today you can actually watch a meme start, gain steam and explode, or die, all in real-time.

Take a high-profile event, mix in some conversation and growing chatter, watch the organization ignore or mishandle a few responses, add more voices and conversations over several weeks, and you can be certain that future brand health reports will show a drop. What’s happening right now in social media is a leading indicator of a brand’s health over the next six to 12 months; the good news is brands can impact outcomes, if they do it the right way.

Look at Citi’s marks in the recently released Interbrand Top-100 study. The March-August 2010 timeframe was not kind: policy changes ($60 fee for inactive accounts; potential of seven-day advance notice before withdrawals) were met with outrage and countless blog posts in North America. Then a Citi-branded card titled “What women do to sabotage their careers” was made public and broadly shared in social circles, causing an additional uproar. Interbrand’s take? A 13% drop in brand value.

Toyota is the obvious poster-child for this phenomenon, in part because its brand health was so robust before their recent debacle. Take early rumors of acceleration issues, zero corporate response, increased voices/blogging/complaints, recall announcements leaked from other countries and then leaked internal emails. Over 8 million recalls later and millions of conversations, Toyota’s brand health had a 16% drop according to Interbrand. Those “voices” are a leading indicator of brand health and Toyota suffered the consequence of ignoring them.
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Unfair broadband advertising to be banned

Unfair broadband advertising to be banned | Digital Scoops | Scoop.it
Misleading adverts about broadband speeds may soon be banned after Ofcom slammed providers' unfair practices.

According to Ofcom, the average UK broadband speed is 6.2Mbits per second yet the average advertised speed is 13.8Mbit/s.
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The industry watchdog has recommended that speeds quoted in broadband advertising should be based on a typical speed range.

It argues that a typical speed range gives consumers a clearer idea of what speed they can expect unlike current advertisements, which display the best possible speed.

"It is important that the rules around broadband advertising change so that consumers are able to make more informed decisions based on the adverts they see, and that advertisers are able to communicate more clearly how their products compare to others in the market," says Ofcom chief executive, Ed Richards.
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Teens Slowly Increase Online Shopping

Teens Slowly Increase Online Shopping | Digital Scoops | Scoop.it
Apparel accounts for more of US teens’ spending than any other category, but for most teens, shopping for clothes is still an in-person social activity that happens at brick-and-mortar stores.

According to research from Piper Jaffray, 20% of US teens’ spending went toward clothing as of spring 2011, with a further 8% spent on shoes and 11% on accessories and personal care items.

The leading influence on these purchases was friends—a constant for teens. The internet came in second, above other types of media, such as TV or movies.
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Subscribers Eager to Open Daily Deal Emails

Subscribers Eager to Open Daily Deal Emails | Digital Scoops | Scoop.it
The hype around daily deal websites and mailings, and the rush of established online companies like Google and Facebook to get into the space, has some industry watchers wondering whether consumers will quickly tire of the offers. Research from Yahoo! Mail and Ipsos OTX MediaCT suggests that’s not happening yet.

The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day.
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Is Mobile Video Viewing Taking Off?

Is Mobile Video Viewing Taking Off? | Digital Scoops | Scoop.it
In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by the end of the year, which would represent a nearly 30% increase over estimated 2009 levels. Research from Nielsen suggests the jump may have been even larger.

According to the measurement firm’s “State of the Media: Mobile Usage Trends: Q3 and Q4 2010” report, the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010. That brought the total number of US mobile video viewers to just shy of 25 million by the end of the year.

Nielsen also found mobile video viewers were spending more time with the medium. Viewers ages 13 and older spent an average of 4 hours, 20 minutes per month watching mobile video during the second half of 2010, up from 3 hours, 15 minutes in Q3 2009 and 3 hours, 37 minutes in Q4 2009.
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Ecommerce Sales on Track for Healthy Growth - eMarketer

Ecommerce Sales on Track for Healthy Growth - eMarketer | Digital Scoops | Scoop.it
In 2010, US retail ecommerce sales (excluding travel) rebounded from the recession, posting 14.8% growth, compared with only 1.6% growth in 2009. In 2011, online sales will reach $188 billion, although growth will moderate to 13.7%, resuming a prerecession trend of slower growth that signals a maturing sales channel.

“Even with the tapering growth rates projected, online sales are expected to rise by over $100 billion from 2010 to 2015,” said Jeffrey Grau, eMarketer principal analyst and author of the new report, “US Retail Ecommerce Forecast: Growth Opportunities in a Maturing Channel.” “Three major developments will spur this growth: mobile commerce, social commerce and daily deal sites.”

For 2011, eMarketer has broken out online sales by quarter to show how annual growth of 13.7% is achieved. Assuming the economy continues to recover, unleashing pent-up consumer demand, ecommerce will grow at an increasing annual rate until Q4 when sales growth slows due to comparison with a very strong online holiday shopping season in Q4 2010.
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Oscar De La Renta Launches New Scent On Facebook

Oscar De La Renta Launches New Scent On Facebook | Digital Scoops | Scoop.it
International designer Oscar de la Renta announced on Facebook the brand’s first fragrance launch in a decade.

To get a free sample of the new fragrance, Esprit D’Oscar, all you have to do is like the page and enter your information in the specially designed Facebook tab created by Buddy Media.

So far, the brand’s Facebook page has nearly 130,000 followers, so it seems like people are cashing in for their free sample. We don’t envy the team that has to deal with fulfillment.

The perfume is also being heavily promoted on Oscar de la Renta’s Tumblr blog and Twitter feed. You can also request a free sample off the Oscar de la Renta’s website.

The new fragrance will be available in stores mid-April.
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A Look at LinkedIn Users

A Look at LinkedIn Users | Digital Scoops | Scoop.it
In March 2011, LinkedIn reported reaching a milestone: 100 million users worldwide had signed up for the service, 44 million of whom are in the US. According to the company’s blog, 1 million more are signing up each week.

eMarketer does not estimate the number of LinkedIn users, and unlike with Twitter, users are fairly unlikely to have multiple profiles. But how active are the 44 million US internet users with a profile on the site?

According to Experian Hitwise, in January 2011 LinkedIn got only 0.51% of all social networking site visits in the US. Facebook naturally took the lion’s share, at nearly 90%, but Myspace, Twitter, Tagged, myYearbook and MyLife.com all came in ahead of LinkedIn. But comScore reported in December 2010 that LinkedIn had 26.6 million US unique visitors, behind Facebook and Myspace but ahead of Twitter.

An October 2010 survey by The Media Audit reported 11.5% of US consumers had logged on to LinkedIn in the past month. In February 2010, an Arbitron/Edison Research study of consumers ages 12 and older found 8% used LinkedIn. Between LinkedIn’s growing user base and the fact that kids and teens generally don’t use the professional network, those numbers are a close match.
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Product Recommendations Remain Low on Social Networks

Product Recommendations Remain Low on Social Networks | Digital Scoops | Scoop.it
Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands.

A December 2010 survey by loyalty marketing researcher COLLOQUY found that several more traditional methods of discussion came out far ahead of social networking when consumers were asked how they share information about products and services. Face-to-face conversation was the No. 1 channel, even among young adults.

The digital channel used most for product discussions was mobile—when used for conversations, however, not text messages. Only 35% of the overall population, and 56% of the young adult population, talked about products and services on social sites.
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Media Content Drives Tablet Purchase Intent

Media Content Drives Tablet Purchase Intent | Digital Scoops | Scoop.it
Tablets and their not-too-distant relatives, ereaders, have become prized platforms for consuming digital media. 2010 sales of both types of device were strong, according to International Data Corporation (IDC). Worldwide, 10.1 million tablets were shipped in Q4, up from 4.5 million in Q3. Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010. eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80% of which will be iPads.

Research from Boston Consulting Group (BCG) confirms that tablet and ereader purchase intentions are high, especially among those who are already familiar with the devices. Half of internet users in the US who knew about tablets and ereaders planned to buy one in the next year, and 70% were considering a purchase in the next three years. Worldwide interest was nearly as high.
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Barnes & Noble sued by Microsoft

Barnes & Noble sued by Microsoft | Digital Scoops | Scoop.it
Technology giant Microsoft has sued Barnes & Noble, alleging the US bookseller's electronic book reader Nook infringes its patents.

Microsoft claims the device, which runs on Google's Android operating system, infringes various patents, including those concerning navigation software.

It is also suing electronics manufacturers Inventec and Foxconn International.

The lawsuit was filed in the US District Court in Seattle, Washington.

"The Android platform infringes a number of Microsoft's patents, and companies manufacturing and shipping Android devices must respect our intellectual property rights," said Horacio Gutierrez, deputy general counsel of Microsoft's intellectual property and licensing.
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Apple might allow access to iTunes purchases on more devices

Apple might allow access to iTunes purchases on more devices | Digital Scoops | Scoop.it
Cloud based iTunes could be the answer to every music lovers prayer.

Music provider Apple is said to be in toying with the idea of sending iTunes to cloud, allowing unlimited downloads to iPads, iPhones or Mac's.

According to a Bloomberg report, the tech giant is in talks with major record labels like Universal Music, Sony Music Entertainment and Warner Music to agree a deal that would see Apple users import tunes easily from one device to the other without additional charge.

And as a cloud based system is key to such a service, Apple's investment of $1billion in a new data centre in North Carolina could be key part of the plan.

The other major plus of iTunes run from the cloud for users users is its back up service meaning if music is wiped from a computer it is retrievable, which is a major plus for users who have spent thousands building up their tunes collection.

The proposed service, if it goes ahead, would allow it compete with competiting web based services like Pandora and Spotify, thus seen by seen by many as an attempt to lure back streaming fans, who are enamoured with its no holds barred music service.

An announcement on a new service could be made by the middle of this year, according to the report.
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Apps aim to make location networking more social

Apps aim to make location networking more social | Digital Scoops | Scoop.it
A new iPhone app called Yobongo is launching Thursday, with plans to make building connections between locally-based, like-minded users easier. The app provides a simple chat-based interface that groups users based on location and seeks to make it easier for people to get to know each other both in-app and in the real world.

Yobongo works by selecting people based on where they’re located, and grouping them together in virtual rooms of 10 to 15 users. While the app’s algorithm uses location as a starting point for grouping users together, it never explicitly reveals where a participant is located, ensuring the privacy of its users. Conversations begin when someone begins using the app, so by just logging in, users are opting in to the service. Over time, as the app sees who users have been chatting with, it will adjust its placement to ensure that they see some of the same people each time they log on.

Yobongo was founded by former Justin.tv VP of product Caleb Elston along with software engineer David Kasper, who have been working on the idea full-time for about the last six months. While most social mobile apps focus on importing your existing social graph, Elston told us in an interview that Yobongo seeks to reduce the friction that exists for users to meet people they don’t already know. That means creating an easy-to-use interface for chatting, without having to deal with the stress of explicitly introducing yourself to a stranger — you know, like in the real world.
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Facebook reaches 30m UK milestone

Facebook reaches 30m UK milestone | Digital Scoops | Scoop.it
Facebook has reached a landmark 30 million users in the UK, according to the social network’s vice president and managing director of EMEA, Joanna Shields.

The milestone is an increase of four million from the number of registered UK users last July.

Shields made the announcement during the Financial Times’ Digital Media and Broadcasting Conference in London yesterday.

She said: “We can announce today that we have reached 30 million users in the UK, which we are really excited about.
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