Digital Retail Creativity
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Digital Retail Creativity
A collection of the best digital retail creative marketing ideas.
Curated by Brian Hickling
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IAB research suggests retailers are struggling to grasp the potential of tablets

IAB research suggests retailers are struggling to grasp the potential of tablets | Digital Retail Creativity | Scoop.it
Fresh research conducted by the Internet Advertising Bureau suggests that retailers are struggling to become mobile and tablet ready with...
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15 brilliant examples of billboard advertising

15 brilliant examples of billboard advertising | Digital Retail Creativity | Scoop.it
An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 15 brilliantly creative examples...
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How Marketers Can Engage Millennials at the Supermarket / Reports / Search & Social Marketing Strategies / 360i

How Marketers Can Engage Millennials at the Supermarket / Reports / Search & Social Marketing Strategies / 360i | Digital Retail Creativity | Scoop.it
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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Digital Retail Creativity | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello, Elizabeth Kraus
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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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The DNA Of Digital Leaders - Forbes

The DNA Of Digital Leaders - Forbes | Digital Retail Creativity | Scoop.it
Guest post written by Didier Bonnet Didier Bonnet is Senior VP and Global Practice Leader at Capgemini Consulting.  Didier Bonnet Over the past few years, Nike has reaped significant business benefits from embracing digital technologies.
Brian Hickling's insight:

Digital leaders, enjoy a significant advantage and are 26% more profitable than their average industry competitors.

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Payment networks have a lot to gain in digital wallet revolution - CNET

Payment networks have a lot to gain in digital wallet revolution - CNET | Digital Retail Creativity | Scoop.it
Payment networks have a lot to gain in digital wallet revolution CNET Credit card payment networks, like Visa, Mastercard, American Express and Discover, see big opportunity in the emerging digital payment business.
Brian Hickling's insight:
From plastic to pixels credit cards are going digital.
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Panel: Applying digital marketing tools means rethinking verticals altogether - ZDNet

Panel: Applying digital marketing tools means rethinking verticals altogether - ZDNet | Digital Retail Creativity | Scoop.it
Panel: Applying digital marketing tools means rethinking verticals altogether ZDNet Panel: Applying digital marketing tools means rethinking verticals altogether. Summary: Digital marketing isn't just about mobile advertising or rolling out an app.
Brian Hickling's insight:
All brands must understand that the online and in store experience are the same to the consumer.
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Tesco uses loyalty data to target ads on Clubcard TV | News | Marketing Week

Clubcard TV will serve targeted ads to customers for brands including Kellogg’s, J&J, Colgate.
Brian Hickling's insight:
Customer data allows for customized message delivery to customers. Agencies need to understand that they are now in the big data and consumer behaviour business and not only the creative business.
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Brian Hickling's curator insight, March 8, 2013 7:42 AM

Data is key to providing relevant consumer content. It all about providing content/brand messaging when consumers need it.

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Cannes Lions: Retail stores will become “experience lounges” rather than points of sale, reveals Microsoft and O&M study

Cannes Lions: Retail stores will become “experience lounges” rather than points of sale, reveals Microsoft and O&M study | Digital Retail Creativity | Scoop.it
Retail stores will become increasingly more like showrooms or “experience lounges” rather than points of sale, according to a co-produced...
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Retail stores will become “experience lounges”

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How the British Library is breathing life into old books

How the British Library is breathing life into old books | Digital Retail Creativity | Scoop.it
Roly Keating: Our partnership with digital company Brightsolid allows people to appreciate the power of print anew (RT @LawandLit: How the British Library is breathing life into old books | The Observer http://t.co/gvXwiT0lnn)...
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Digital advertising soaring on demand for ‘smart’ devices

Digital advertising soaring on demand for ‘smart’ devices | Digital Retail Creativity | Scoop.it
Digital advertising spend in the region will grow by 35 per cent each year over the next three years (RT @gulf_news: #Digital #advertising soaring on demand for ‘smart’ devices http://t.co/utubII0x5V)...
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Digital advertising soaring on demand for ‘smart’ devices

Digital advertising soaring on demand for ‘smart’ devices | Digital Retail Creativity | Scoop.it
Digital advertising spend in the region will grow by 35 per cent each year over the next three years (RT @gulf_news: #Digital #advertising soaring on demand for ‘smart’ devices http://t.co/utubII0x5V)...
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How Marketers Can Engage Millennials at the Supermarket / Reports / Search & Social Marketing Strategies / 360i

How Marketers Can Engage Millennials at the Supermarket / Reports / Search & Social Marketing Strategies / 360i | Digital Retail Creativity | Scoop.it
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Digital Literacy: New Literacy? - Forbes

Digital Literacy: New Literacy? - Forbes | Digital Retail Creativity | Scoop.it
Digital Literacy: New Literacy? Forbes Third, there is a strong trend around digital literacy as the new literacy. Digital literacy can happen one of two ways.
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Always on? How to switch off in a digital world - USA TODAY

Always on? How to switch off in a digital world - USA TODAY | Digital Retail Creativity | Scoop.it
Always on? How to switch off in a digital world USA TODAY Here are some things workers can do to better manage the always-on expectations of the digital world: MORE: All work and no play? Mobile wipes out 8-hour workday.
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Infographic: Key Digital Marketing Trends for 2013

Infographic: Key Digital Marketing Trends for 2013 | Digital Retail Creativity | Scoop.it
38% of agencies rate mobile optimization and content marketing as their top priorities this year Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to...
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Brian Hickling's curator insight, March 8, 2013 7:46 AM

Agencies and client need to understand they are longer in the ad campaign business. We have to look beyond 13 week flights. It's about 365, 24-7 brand content done in a way that is appreciated by your customers. The best creative ideas, the best story telling, the best customer experience will still win in this new approach.