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Top 10 Ways to Improve Digital Experiences for Your Customers

Top 10 Ways to Improve Digital Experiences for Your Customers | Digital Publishing of all types | Scoop.it
Customers need to have great experiences when they interact with an organization's digital presence. But what can businesses do to improve digital experiences? A new report from Forrester Research lays out ten specific things.
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Sharing fast and slow: The psychological connection between how we think and how we spread news on social media

Sharing fast and slow: The psychological connection between how we think and how we spread news on social media | Digital Publishing of all types | Scoop.it
What drives sharing? It's a mix of attention, emotion, and reaction. Here's hard data on which news stories took off and which didn't on social.

Via David Sallinen (WAN-IFRA)
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What is digital transformation?

What is digital transformation? | Digital Publishing of all types | Scoop.it

It's an over-used phrase in the business, but what exactly does digital transformation mean and how do you apply it?


Via David Sallinen (WAN-IFRA)
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Technology Can Save the News -- If Readers Change How They Consume It - Knowledge@Wharton

Technology Can Save the News -- If Readers Change How They Consume It - Knowledge@Wharton | Digital Publishing of all types | Scoop.it

A new crop of investors in news media from the technology world, including eBay billionaire Pierre Omidyar, Amazon founder Jeff Bezos and Facebook co-founder Chris Hughes, are aiming to break the oxymoron of independent, profitable journalism.


Via David Sallinen (WAN-IFRA)
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Why data sharing could be good for online publishers | The Wall Blog

Why data sharing could be good for online publishers | The Wall Blog | Digital Publishing of all types | Scoop.it

There are certain factors in marketing that everyone knows are important – but somehow they never quite seem to reach their potential. Mobile is one.


Via David Sallinen (WAN-IFRA)
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David Sallinen (WAN-IFRA)'s curator insight, December 3, 2013 2:34 PM
Publishers need to pool their data with other publishers, effectively creating a Publisher Data Consortium
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'Time' magazine's a-changing, gets digital focus

'Time' magazine's a-changing, gets digital focus | Digital Publishing of all types | Scoop.it
Time magazine pursues digital relevance and speed as it fights to retain news weekly brand
Via David Sallinen (WAN-IFRA)
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David Sallinen (WAN-IFRA)'s curator insight, December 4, 2013 4:58 AM
The power and prestige of the Time brand still emanate from the magazine.
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The mobile war is over and the app has won: 80% of mobile time spent in apps

The mobile war is over and the app has won: 80% of mobile time spent in apps | Digital Publishing of all types | Scoop.it
Only 20 percent of American consumers' time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.

Via Twipe, Andrew
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Twipe's curator insight, April 4, 2013 6:34 AM

Important insight: HTML5 is actually being the number 1 choice for developers building apps for multiple platforms.

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Times’ “edition-led” strategy is growing, monetising multi-media audiences

Times’ “edition-led” strategy is growing, monetising multi-media audiences | Digital Publishing of all types | Scoop.it

Three years into a strategy focused on authority and brand identity — including a content management system called Newsroom360 and a new consumer engagement project — The Times and The Sunday Times are better engaging audiences and advertisers on...


Via David Sallinen (WAN-IFRA)
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When Selling Digital Content, Let the Customer Set the Price

When Selling Digital Content, Let the Customer Set the Price | Digital Publishing of all types | Scoop.it

The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. David Carr, at The New York Times, summarized the industry’s precarious position as follows:


Via David Sallinen (WAN-IFRA)
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Paywalls in my back yard: A forecast for newspaper business models

Paywalls in my back yard: A forecast for newspaper business models | Digital Publishing of all types | Scoop.it

It's now been many years that I've been writing and opining about "paywalls" for news websites. It's not a subject that's going away, although living in the Boulder-Denver, Colorado, media market, ...


Via David Sallinen (WAN-IFRA)
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David Sallinen (WAN-IFRA)'s curator insight, November 26, 2013 2:01 AM
Modern news organizations : “product” VS. “membership” approach
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5 tips on designing digital magazines | Media news | Journalism.co.uk

5 tips on designing digital magazines | Media news | Journalism.co.uk | Digital Publishing of all types | Scoop.it

At today's Digital Magazine Awards in London, Rob Boynes, consultant art director at Dennis Publishing, gave a talk titled '5 totally awesome innovations in digital magazine design (LOL)'. He shared his thoughts on how digital publishers should be looking to make the most of their product.


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Testing the strength of the paywall | The Wall Blog

Testing the strength of the paywall | The Wall Blog | Digital Publishing of all types | Scoop.it
Testing the strength of the paywall
Via David Sallinen (WAN-IFRA)
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David Sallinen (WAN-IFRA)'s curator insight, December 3, 2013 3:58 PM
80 per cent of UK internet users polled in August 2013 stated that newspaper paywalls were either a ‘bad idea as they would not pay for online news content’ or ‘pointless because the same stories were available for free elsewhere’. Read more: http://wallblog.co.uk/2013/12/02/testing-the-strength-of-the-paywall/#ixzz2mRoRsKVE Follow us: @brandrepublic on Twitter
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How The New York Times is Acquiring Subscribers Through Google Play Newsstand

How The New York Times is Acquiring Subscribers Through Google Play Newsstand | Digital Publishing of all types | Scoop.it
On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned that name-brand publications like The Financial Times and The New York Times were signing up to use the service which only takes a 10% cut of subscription sales (compared to Apple’s 30%).
Via David Sallinen (WAN-IFRA)
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David Sallinen (WAN-IFRA)'s curator insight, December 4, 2013 5:19 AM
One interesting thing to note — Google Play Newsstand will automatically populate the form for subscriptions with a user’s email address. Plus, I was wrong — Google Play is allowing publishers to have access to user’s emails, address and name!
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The mobile war is over and the app has won: 80% of mobile time spent in apps

The mobile war is over and the app has won: 80% of mobile time spent in apps | Digital Publishing of all types | Scoop.it
Only 20 percent of American consumers' time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.

Via Twipe
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Twipe's curator insight, April 4, 2013 6:34 AM

Important insight: HTML5 is actually being the number 1 choice for developers building apps for multiple platforms.