Here’s the main problem with book discovery online: Right now, it doesn’t really work. New research shows that frequent book buyers visit sites like Pinterest and Goodreads regularly, but those visits fail to drive actual book purchases.
Marketing is the art of persuading people to buy, and understanding human nature and what makes us tick.
Many writers are insecure about marketing, but they shouldn’t be. Marketing might be the art of persuading people to buy, but it’s also so much more. Marketing is art – a study in human nature and the things that makes us all tick. Understanding marketing means understanding the world you live in. Grow as a marketer, and grow as a writer.
Read more ... plus, "The following EPIC post comes from the book,”Marketing Basics for the Digital Writer.” It will be FREE from 5/22 – 5/25."
I recently received the following request from a friend & former classmate:
"Can you suggest a few key / huge / current books on the evolution of e-books and e-media, especially in the face of print culture? Theory, numbers, personal essays, experiences? How print and electronic texts augment each other or not?"
What a great prompt. It brought to mind all kinds of wonderful things I’ve read or seen lately—though most are not in book form.
I thought I’d share my response publicly, and also gather your recommendations in the comments, because I know I don’t have a comprehensive list (yet!) ...
He is not talking about the magazine's website users, but about the anticipated take-up for the Economist's tablet apps. It is 18 months since the magazine launched a Kindle app and about 12 months since it did the same for the iPad and iPhone.
Now the magazine boasts 100,000 digital subscribers. They do include website users, though they are the minority. Kindle accounts for a smallish proportion too. The bulk has been attracted by the iPad app.
It is a screen replica of the print issue's pages that eschews any need to scroll, making it a reading experience that is far closer to holding a printed magazine itself.
There are interactive ads. Once downloaded it is cached. And, most enterprising of all, there is an audio function. Every article can be heard, allowing it to be "read" by anyone, from car-bound commuters to gardeners.
With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust. Compared to other entertainment industries, such as music, book publishing has been slow to adapt for mobile and publishers are still testing many marketing efforts. Although all sectors of book publishing have undoubtedly been changed by digital, children’s book publishing has been particularly strong to jump into mobile because of content that naturally fits in with interactive platforms.
On the eve of the 49th annual Bologna Children’s Book Fair, an international crowd of just under 400 turned out for the second Tools of Change Bologna, an espresso-fueled daylong conference held Sunday at the Palazzo dei Congressi, on the fairgrounds. Apps vs. e-books? HTML5 vs. EPUB 3? Apple vs. Android?
The questions were many, and the answers—discussed in four keynote addresses and more than nearly two dozen breakout sessions—perhaps fewer. Integrity of e-products, especially those intended for children, was a recurring theme (“Digital is just another format,” said Andrew Sharp of Hachette Children’s UK at one of the afternoon panels. “Hold true to your current ideals”), as was the array of digital options available to publishers, each with their advantages and disadvantages in terms of development costs, pricing, competition, and more ...
Porter Anderson is a professional journalist, critic, producer, editor, writer and consultant. His weekly column Writing on the Ether, which appears Thursdays at JaneFriedman.com, is acclaimed by publishing thought-leaders and authors alike for its keen insights into the publishing industry’s digital transformation.
Anderson also is a regular contributor to Writer Unboxed and a member of the expert bloggers team at Digital Book World. Follow Anderson on Twitter: @Porter_Anderson.
Ecosystems and the discoverability gap have been the main themes running through the two pre-Frankfurt digital conferences, Publishers Launch and TOC, with how publishers add value, pricing, piracy, and inevitably DRM not too far behind.
Concerns over the big tech players and their customer lock-in strategies were aired at Publishers Launch, where we learned that Amazon's market share of a customer's book purchases trebles once that customer acquires a Kindle (a worrying stat for Waterstones) ...
The headline numbers for the Publishers Association's annual assessment of the UK books marketplace are startling: consumer e-book sales increased by 366% in 2011, amounting to £92m, with consumer e-book sales now equivalent to 6% of the overall consumer book market.
It is the fourth year of treble digit digital growth, while print continues its steady decline. As the PA's Richard Mollet makes clear: “Across fiction, non-fiction, children’s and academic books, the story of the year is a decline in physical sales almost being compensated for by a strong performance in digital."
To really understand the statistics we have to unpick them, however ...
iPad and Android media tablet users have become and will remain avid app users over the next five years, averaging more than 31 downloads per year per media tablet. A new market intelligence study on emerging tablet applications found that 11 of the 13.7 billion app downloads forecasted for iPad and Android media tablets in 2016 will be focused on four categories: games, digital publishing, social networking, and e-commerce.
‘Media tablet app consumption will mimic smartphone app use in some ways, but in many ways, it will be very different,’ says Mark Beccue, senior analyst. Digital publishing of books, magazines, and newspapers will flourish on media tablets in a way never seen on smartphones ...
The government’s decision to pursue major publishers on antitrust charges has put the Internet retailer Amazon in a powerful position: the nation’s largest bookseller may now get to decide how much an e-book will cost, and the book world is quaking over the potential consequences.
As soon as the Department of Justice announced Wednesday that it was suing five major publishers and Apple on price-fixing charges, and simultaneously settling with three of them, Amazon announced plans to push down prices on e-books. The price of some major titles could fall to $9.99 or less from $14.99, saving voracious readers a bundle.
But publishers and booksellers argue that any victory for consumers will be short-lived, and that the ultimate effect of the antitrust suit will be to exchange a perceived monopoly for a real one. Amazon, already the dominant force in the industry, will hold all the cards ...