Digital - Marketing, Publishing & Digital Leadership
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Marketing in the Moments, to Reach Customers Online

One trend in mobile advertising is to focus on those fleeting times when customers have a need for something, or might be receptive to a pitch.
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Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer - Enterprise Irregulars

Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer - Enterprise Irregulars | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
  Digital Transformation Kicks Into High Gear As A Boardroom Priority Yet Most Leaders Unprepared Whether it’s the fact that 52% of the Fortune 500 have been merged, acquired, gone bankrupt, or just fell of the list, or maybe it’s the paranoia that a small startup anywhere in the world can disrupt the established business …
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MetLife undergoing company-wide digital transformation

MetLife undergoing company-wide digital transformation | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Global insurer doesn't require a CDO to oversee digital transformation initiative,Management ,V3 Digital Awards,Digital Technology
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How Is Formula E Succeeding In Digital?

How Is Formula E Succeeding In Digital? | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
We sat down with Tom Halls, Head of Digital, FIA Formula E, to discuss with him the direction that digital technology was going in and how they are using it.
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How to stay relevant in an evolving digital culture

How to stay relevant in an evolving digital culture | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
  Much of the information we consume nowadays is via pixels, not paper. The Internet is now over 20 years old, with 82 percent of the developed world connected according to the International T…
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Chief Marketing Officer Summit: Taking Marketing Leadership into the Future - Press Release Rocket

Chief Marketing Officer Summit: Taking Marketing Leadership into the Future - Press Release Rocket | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Innovation Enterprise play host to the upcoming Chief Marketing Officer Summit taking place in Seattle this May. Speakers across the two days include high-level executives at Forbes, T-Mobile, Flipboard, Ray-Ban, Visa, Microsoft, The Onion, BuzzFeed & many more. Seattle, WA (PRWEB) February 25, 2016 The forces of marketing proliferation continue to gather strength, coupled with …
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9 digital marketing rules we need to establish

9 digital marketing rules we need to establish | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

One truism I've learned in assessing and developing people in the workplace is that people's greatest strengths are almost always their greatest weaknesses. Perfectionists, debaters, influencers, analyzers, you name it.

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4 Digital Marketing Methods You Should Know About

4 Digital Marketing Methods You Should Know About | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Ad tech is an industry that’s continually evolving. For digital advertisers, keeping on top of new (and old) marketing techniques is a must. Whether you’re
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10 delicious digital marketing campaigns from McDonald's

10 delicious digital marketing campaigns from McDonald's | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products.
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Why the digital-only Independent is doomed without drastic change

Why the digital-only Independent is doomed without drastic change | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

The Independent recently announced that it will be closing its print newspaper titles and putting all efforts into digital.

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The uncomfortable humanity of digital marketing

The uncomfortable humanity of digital marketing | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Today’s digital consumer habits cannot be typecast. While we would all embrace a clear causality between our digital campaigns and customers’ actions, our
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3 Reasons Why Social Media is One of the Most Important Marketing Tools

3 Reasons Why Social Media is One of the Most Important Marketing Tools | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

“Follow me on Instagram!” read the text. “Amber __ added you on Facebook!” said the notification.

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Harnessing the power of social media - FT.com

Harnessing the power of social media - FT.com | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Woodford Investment Management has not spent a penny on traditional advertising since the fund boutique launched in 2014, yet the company has already raised £14bn in capital. Much of that is due to the pull of Neil Woodford, the renowned fund
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9 Eye-Opening Digital Marketing Stats From the Past Week

9 Eye-Opening Digital Marketing Stats From the Past Week | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views rival ... the Super Bowl?
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The Digital Wave Sweeping Australia

The Digital Wave Sweeping Australia | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Australia's digital economy is in serious need of a revamp, and new government measures are hoping to ensure the country is not left behind in the area.
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3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.
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Stay In the Know: How to Keep Up with Digital Marketing Trends

Stay In the Know: How to Keep Up with Digital Marketing Trends | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
It doesn’t take long for a marketing strategy to become outdated. Learn how to keep up with the digital marketing trends.
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Ryanair CMO plans to replace the in-flight magazine with targeted, digital content

Ryanair CMO plans to replace the in-flight magazine with targeted, digital content | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
Ryanair CMO plans to replace the in-flight magazine with targeted, digital content, Ryanair CMO Kenny Jacobs is planning to scale up the amount of digital content the airline offers its passengers. | Marketing Magazine
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Eight interesting US digital marketing stats from the past week

Eight interesting US digital marketing stats from the past week | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
It’s that time again. I’ve been reading through some of the best US-focused digital marketing stats from the last week or so and I’ve summarized some of the most interesting ones below.
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How To Combine Print And Digital Marketing Campaigns

How To Combine Print And Digital Marketing Campaigns | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

To the digitally devoted, the idea of print marketing might seem like something from a bygone era. But rest assured – print is not dead.

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Dunkin' Donuts named top brand in coffee customer loyalty

Dunkin' Donuts named top brand in coffee customer loyalty | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
The 2016 Brand Keys Customer Loyalty Index has recognized Dunkin' Donuts as a top brand for consumer engagement in the out-of-home coffee category.
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Airlines Look to Differentiate With Personalized Customer Experiences as Traveler Loyalty Takes a Dive, According to New Boxever Survey

Airlines Look to Differentiate With Personalized Customer Experiences as Traveler Loyalty Takes a Dive, According to New Boxever Survey | Digital - Marketing, Publishing & Digital Leadership | Scoop.it
'Airlines Look to Differentiate With Personalized Customer Experiences as Traveler Loyalty Takes a Dive, According to New Boxever Survey' on Yahoo Finance UK. Key Findings: Airlines and hotels are missing the mark on customer loyalty: Only 22 percent of travelers care whether their preferred airline or hotel is offered during the booking process. Relevance versus ...
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The curly fry conundrum: Why social media “likes” say more than you might think

The curly fry conundrum: Why social media “likes” say more than you might think | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

Do you like curly fries? Have you Liked them on Facebook? Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares.

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

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The digital imperative: why business transformation is essential

The digital imperative: why business transformation is essential | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

How will digital transformation and new work styles influence the enterprise of the future – and how can businesses put the customer at the centre of this approach?

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10 Ultimate Google Analytics Tips To Boost Your Digital Marketing

10 Ultimate Google Analytics Tips To Boost Your Digital Marketing | Digital - Marketing, Publishing & Digital Leadership | Scoop.it

We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that.

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