Freelance writer Nate Thayer touched off a debate this week about media outlets wanting to publish content for free — but the reality is that the economics of content have changed forever, and the supply of free content is almost infinite.
Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel so far, so 'local' was the natural category. 2. Commerce (and thus advertising) was local.