“ Article - Need Help Replying to Online Reviews - In addition to monitoring online chatter, CoMMingle by Lodging Interactive quickly replies to guest comments on each hotel's behalf to better manage its online reputation...”
Via Thomas Faltin, Manuel Sanchez, BirdEye
“ Business-to-business companies (B2Bs) in the US are looking ahead to 2014, with only 3% expecting a decrease in their marketing budgets next year and nearly half expecting to increase marketing spend.”
Via Jean-Michel Franco
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm.
Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier.So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term....
Via Jeff Domansky
“ “We don’t want a Google+ Local page,” said the owner of a small business. “People can leave negative reviews.” Another small business owner resisted (Great! RT @ConstantContact: Don't let potential negative reviews scare you.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.