After Egypt, Turkey, and other parts of the world, it is now time for Brazilians to appear on the front page of international newspapers – here and here. Yesterday, a quarter of a million people participated in political demonstrations across the country. But while I am also in Brazil, my experience is as though I was living on a different planet. Protests are happening 70 kilometres from here, at the state capital, but it might as well be across the ocean somewhere else. The Brazilians at my field site are simply not showing much interest in these events, especially not on Facebook.
It is an interesting inversion, noteworthy because Facebook and Twitter are, again, at the core of these “emergent” political rallies. What made the initial demonstrations (against the raise of bus fares in São Paulo) spread online was that the established news outlets such as radio stations and newspapers tried to ignore them. The feeling of impotence against the powerful – including the ones controlling the news – fueled people to self-organize and share information through social networking sites about the next rallies.