The latest data from the International Visitor Survey published by Tourism Research Australia shows that spend by business events delegates totalled $13 billion for the year ending September 2014, with total spend by international business events delegates accounting for $2.5 billion (an increase of 4% compared with the previous year). Since the launch of the business events 2020 strategy in 2010, total delegate spend has increased 44% from $9 billion to $13 billion annually, putting the sector well on track to achieving its target of $16 billion annually by the end of the decade. Business events visitors are high yielding, with overnight visitors spending an average of $255 per night, compared to $161 night spend by all overnight visitors in Australia. Business events is an increasingly competitive sector of the travel industry due to the high per delegate spend and new destinations eager to capture a share of this lucrative sector, offering new choices for customers. The recent business events results for Australia reflect the current competitive nature of the sector globally.
Via Tourism Australia