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Important Findings about Social Media around the World in 2012

Important Findings about Social Media around the World in 2012 | Digital Presence Management for High-Tech Marketers | Scoop.it

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. In this blog post, I will guide you through the 5 main conclusions of the report and add some final remarks on what to extract from the findings.

The social media landscape is quite stable: The large sites are getting larger and the small ones are getting smaller with the awareness level of Facebook close to 100%. People are not looking to join a new network, but want to stay on their current social platforms and are only prepared to create new accounts for sites, which offer unique functions, such as Pinterest and Instagram. However, users show a very high interest in joining these unique sites in the future. Mobile is the perfect accelerator for social media adoption and usage: 51% of internet users are smartphone owners and social network apps are the most popular ones. Consumers connect and interact with a limited set of brands: Consumers are fond of connecting with brands, and despite the frequent attention on social media storms and crises generated because of negative comments on social media, consumers are more positive than one might think: More than half of the comments concerning brands are positive and less than 10% are negative. Consumers reach out to brands: 80-90% of consumers want to be involved in co-creation, open innovation and structural collaboration with brands they love. All they ask in return is for the brands to give feedback on what they plan to do with the input. Brands are not yet sufficiently receptive to the fact that “Consumers are probably the most effective consultants you can hire.” There is an opportunity for brands to optimise conversation potential with consumers through structural collaboration between consumers and brands to take social media to the next level. Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact.

 

See the full SlideShare report here.

 

Implications

The average social media user today has integrated one or two platforms into their everyday lives and has structured this landscape in a way that is not likely to change in the near future. Facebook is still the dominating platform and is therefore also an obvious choice for many brands, as this is the place where their potential and current costumers spend so much time. However, there are some very unique platforms out there such as Instagram and Pinterest . They have a very loyal and passionate user base, which brands shouldn’t ignore. Brands shouldn’t apply Facebook as their only platform merely because this is where most people are – especially not brands with a strong visual identity as well as brands targeting first-movers. They should instead be preparing for an Instagram or Pinterest presence, if they are not already there. It is crucial to pick the social platform that is right for your target group and to have a clearly defined strategy for your social media activities. Whether it’s a single or multi-platform strategy, it is crucial to be absolutely clear about what your purpose is and who your target group is.

Be open to co-creation, and don’t forget that this means a more equal power distribution to the companies and the consumers. Asking consumers for their opinion doesn’t mean that you are obliged to go through with their suggestions. But be transparent and stay in dialogue with the users, and most importantly, give them what they ask for: Feedback about what you do with the info they provide and how you plan to proceed.

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The 7 habits of highly effective social marketers :: BtoB Magazine

The 7 habits of highly effective social marketers :: BtoB Magazine | Digital Presence Management for High-Tech Marketers | Scoop.it

A clever play on Stephen Covey's "7 habits of highly effective people".


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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]

New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC] | Digital Presence Management for High-Tech Marketers | Scoop.it
Learn the difference between how users see personal and professional social networks in this LinkedIn study.

 

As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.

 

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The 4 C’s of the Conversation Company: still a long road ahead for most companies - Brian Solis

The 4 C’s of the Conversation Company: still a long road ahead for most companies - Brian Solis | Digital Presence Management for High-Tech Marketers | Scoop.it

The 4 C’s of the Conversation Company: still a long road ahead for most companies - Brian Solis

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10 B2B Companies That Create Exceptional Content

10 B2B Companies That Create Exceptional Content | Digital Presence Management for High-Tech Marketers | Scoop.it

Looking for B2B content marketing inspiration? Check out this post by Meghan Keaney Anderson (on Hubspot). 

 

This post includes examples of blogs, ebooks, infographics, videos and social media content. 

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The Importance of Clarity in B2B Marketing Copywriting

The Importance of Clarity in B2B Marketing Copywriting | Digital Presence Management for High-Tech Marketers | Scoop.it
B2B copywriters need to remember that their job is to be clear in their communications. This article includes five tips to ensure that your copywriting generates the desired results.

 

SUMMARY: The best B2B copy writing is simple, with an emotional hook - Copy writing for direct marketing requires a good deal of humility, Christopher Ryan writes. That means putting the reader first instead of writing to please your own sense of prose, keeping the level between eighth and 10th grade, and bearing in mind the goal is to persuade, not write a masterpiece. Still, copy should lead with emotion to engage while remaining as short and simple as possible, Ryan writes.

 

READ ARTICLE 


Via Brian Yanish - MarketingHits.com
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Two Qualities of Content Marketing that Matter Most - Forbes

Two Qualities of Content Marketing that Matter Most - Forbes | Digital Presence Management for High-Tech Marketers | Scoop.it

ForbesTwo Qualities of Content Marketing that Matter MostForbesIn my last post, “Content Marketing's Dirty Little Secret,” I suggested that most B2B marketers end up sacrificing quality for quantity as they feed the content marketing beast.


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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Digital Presence Management for High-Tech Marketers | Scoop.it
Here's a round up of some of the most interesting digital stats we've seen this past week.
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How to Develop Your Digital Strategy

How to Develop Your Digital Strategy | Digital Presence Management for High-Tech Marketers | Scoop.it

Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one.

 

When defining and developing strategy, marketers and agencies must ensure that their clients understand that strategy follows structure, it follows people, and it follows an idea. Second, they must make sure that clients get that profit and ROI are outcomes, not the strategy itself.

 

If you’re wondering what developing such a strategy looks like, here are the key steps.

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The Biggest B2B Content Marketing Fear

The Biggest B2B Content Marketing Fear | Digital Presence Management for High-Tech Marketers | Scoop.it

SUMMARY: Fear of being the industry outlier can stifle content marketing - One of the biggest fears for companies considering content marketing is that their industry doesn't do that as a standard practice, Rachel Foster writes. To overcome the fear of change in the C-suite, start small, prepare to make a case for return-on-investment, show examples of others' content marketing, and clearly explain to the prospective team what is required of them.

 

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The Seven Elements of a Great Lead Gen Landing Page

The Seven Elements of a Great Lead Gen Landing Page | Digital Presence Management for High-Tech Marketers | Scoop.it

What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be eye-catching, to grab attention in those first critical seconds. But we all know these basics, right?


So which specific elements work best to draw prospects in?


According to Oli Gardner at Unbounce, there are seven elements that a lead gen landing page needs to have to get the job done.


Let's start with the top three:

A concise headline. The headline is the most important element of the seven, Gardner notes. "Your headline is your hook," he reminds us. Take time polishing it. An image or video. To effectively showcase a product, you'll need to show "context of use," Gardner says. Either demonstrate the product in a video, or take a photo of someone using it. To effectively showcase a service, find a way to demonstrate how it will bring value to viewers. To showcase a whitepaper or book, offer a preview. A core benefit statement. These are the sentences that "reel them in," says Gardner. Make them easy to read and quickly persuasive.

 

The next four elements: Your request for data; a strong call to action; trust elements (i.e., testimonials); and social sharing devices (best placed on a secondary page, like the link page for your call to action, he notes).

 

Gardner offers a graphic demonstrating an effective page layout that incorporates all seven elements, and a link to examples of landing pages that get it right.


The Po!nt: There's art in this process. Keep in mind the elements that make a lead gen landing page magnetic when crafting your next outreach.

 

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10 interesting digital marketing stats we've seen this week :Local ...

10 interesting digital marketing stats we've seen this week :Local ... | Digital Presence Management for High-Tech Marketers | Scoop.it
Consumer sharing of data. According to Experian stats, 82% of UK consumers are happy to share their information with brands across at least one channel. 18-24 year olds are most likely to share information about ...

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Inbound Marketing Explained in 6 Simple Analogies

Inbound Marketing Explained in 6 Simple Analogies | Digital Presence Management for High-Tech Marketers | Scoop.it

Take a look at some of our favorite analogies we've used to explain inbound marketing concepts.. 


Inbound marketing is like dating..

You don't ask someone to marry you on the first date. People get kind of freaked out when you do that. You get to know each other first, then introduce the friends, then the family, and then, once you know the whole package looks good, you put a ring on it.


But if you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. Why would they commit to someone they just met? Play it cool, man. Let them get to know you first. Maybe through ohhh, I don't know ... an ebook?

 

Blogging is like jogging..

You're going to see better results if you do it 30 minutes every other day than if you run like a total maniac just once a month.

 

Keyword strategy is like applying to college..

There are some really desirable keywords out there that you'd like to rank for, but they're also typically quite competitive -- think head terms like, say, "internet marketing." You should put some effort into ranking for these "ivy league" terms, sure, but you're going to see much quicker returns if you target some "community college" terms, or long-tail keywords.

 

The internet is like a popularity contest..

The more people that vote for you, the more likely it is you'll make prom queen. Or class president. Or chess club secretary.

 

The conversion path is like a Discovery Channel documentary..

Wait, what? Stay with me, this one's awesome. The conversion path is like a Discovery Channel documentary. You lure an animal in, capture it, tag it, then release it back into the wild.

 

Marketing automation is like air travel..

You could get take three days to drive there in a car. Or you could hop on a plane and get there in 5 hours.

That's the value of automating your marketing -- where you can, at least. Let's consider email automation, for example. You could spend time crafting a personalized email message for everyone on your email list -- like, every one of the hundreds of thousands of people on your email list -- and then take the time to individually email every single one of those people with your message. One. by. one. Oh, and then you can do the follow-up for all of them, too!

 

Read more at: http://blog.hubspot.com

 

 

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The Five Landing Page Metrics You Need to Know - ion interactive

The Five Landing Page Metrics You Need to Know - ion interactive | Digital Presence Management for High-Tech Marketers | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

 

In our most recent infographic, we’ve outlined five critical analytics you should know when assessing your landing page optimization performance. We also added additional best practices to improve these key metrics and industry benchmarks.


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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]

New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC] | Digital Presence Management for High-Tech Marketers | Scoop.it
Learn the difference between how users see personal and professional social networks in this LinkedIn study.

 

As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.

 

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future-of-email-infographic.jpeg (800x2332 pixels)

future-of-email-infographic.jpeg (800x2332 pixels) | Digital Presence Management for High-Tech Marketers | Scoop.it

Nice simple infographic that paints the current email picture


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10 B2B Companies That Create Exceptional Content

10 B2B Companies That Create Exceptional Content | Digital Presence Management for High-Tech Marketers | Scoop.it

Looking for B2B content marketing inspiration? Check out this post by Meghan Keaney Anderson (on Hubspot). 

 

This post includes examples of blogs, ebooks, infographics, videos and social media content. 


Via Theresa Bui
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The Spredfast Social Engagement Index Report

The Spredfast Social Engagement Index Report | Digital Presence Management for High-Tech Marketers | Scoop.it

Have you ever asked how your corporate social programs stack up next to other companies? Spredfast has released the first full view of the state of corporate social programs in the industry's first Social Engagement index Benchmark Report to define the current state of internal and external engagement across social brands.


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Where Social Media Ends And The Sales Process Begins

Where Social Media Ends And The Sales Process Begins | Digital Presence Management for High-Tech Marketers | Scoop.it
Social media marketing is an important part of marketing, but only one piece to an effective Inbound Marketing Strategy...

 

The best social media programs have a holistic approach to the end game. Not just a social media presence, but an integrated sales and marketing strategy. This strategy must effectively understand and handle the traffic, inquiries and offers that are posted, discussed and clicked within the social space. In short, where are we sending someone when they click? What is the message that is being displayed and does it even work?

 

Converting traffic is really an art form. When coupled with social media and other marketing efforts, it is called "Holistic Inbound Marketing."


via Robert M. Caruso

Read mor at: http://www.sla-ecommerce.com


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What is digital strategy?

How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology?

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The inbound marketing process

The inbound marketing process | Digital Presence Management for High-Tech Marketers | Scoop.it
An infographic showing how to plan and manage inbound marketing Although there is a lot of advice available on best practice on inbound marketing activities, there isn’t so much on how to manage it, so I liked this infographic from a US agency. I think it’s a pretty good stab at the describing the end-to-end process..

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How One B2B Company Uses Customer Data to Drive Sales

How One B2B Company Uses Customer Data to Drive Sales | Digital Presence Management for High-Tech Marketers | Scoop.it
More than 10% of its revenue comes from tracking what customers say.

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Integrating content marketing to support SEO

Integrating content marketing to support SEO | Digital Presence Management for High-Tech Marketers | Scoop.it

A new installment on leveraging SEO through content marketing.

There are several ways in which content can support SEO by boosting search presence:

1. Content drives search presence

2. Content variety can increase SERPs penetration

3. Fresh content is good

4. Unique content has value

 


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Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | Digital Presence Management for High-Tech Marketers | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


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maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
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Why Social Media Makes Perfect Sense for B2B Companies

Why Social Media Makes Perfect Sense for B2B Companies | Digital Presence Management for High-Tech Marketers | Scoop.it
Marketing Smarts podcast guest Kipp Bodnar says B2B has always been about the relationship sale. If that's true, then doesn't social media as a marketing tool for B2Bs make perfect sense?

 

“B2B has always been about the relationship sale. What social media does is help scale those relationships.”

 

That’s what Kipp Bodnar told me when I interviewed him for this week’s episode of the Marketing Smarts podcast. His comment got me thinking. As “sexy” as social media is (if it still is sexy; it’s also possible that social media is dead), is it possible that social media makes more sense as a marketing tool for B2B companies than it does for B2C companies?

 

The Social Sell

To the degree that B2B companies sell to people who represent companies, the sale is not only relationship-driven, as Kipp said, but inherently social. That starts with the buyer who must think socially because he is not just buying for himself but for a social entity. Accordingly, the buyer often needs to take a diverse collection of needs into account, beginning with those in his immediate department or area of influence, and branching out to include those his department serves, those who hold the purse strings and those who guide the company into the future.

 

The social aspect of the sale means that the seller needs to sell beyond the immediate buyer. Sometimes this means actually selling to a committee or meeting with all the diverse stakeholders, but it can also mean making it easier for the immediate buyer to convince these stakeholders that the product or service on offer will meet all their needs. To facilitate this process, B2B companies need to provide both their sales force and their buyers with information and lots of it.

 

Continue Reading ... 

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