New Online Tool Makes You Happier: Journal.Today is a new web based writing app designed to make you happier. Be one of the first to try it, and tell us...
Rachel Wild's insight:
This will take three minutes of your time, and claims to make you happier... and it does. Lovely little free tool that everyone should use on a daily basis to get themselves focused and feeling really positive...
There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.
You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.
Staying ahead of the Google curve can be a feat in itself if you spend all day analysing keyword saturation rates and anchor text diversity. All SEOs need to remember it’s important sometimes to go back to basics to see the bigger picture.
Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react....Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind... Use of mobile search A comScore study found that the total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers....
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
LinkedIn has been behaving like a business publisher recently, as a way to become a go-to source for professional content and bolster its core recruiting business. The launch of sponsored content fits with this broad direction.
The number of self-employed women in the UK has risen nearly three times faster – by 28 per cent between 2009 and 2014, compared with just 10 per cent for men.
Rachel Wild's insight:
There's been exponential growth in women taking the initiative in business in the UK but this is not matched elsewhere. Slower growth rates are recorded in other Western European countries, with France being the most closely matched, but only accounting for a 17% growth rate. Germany, however, has witnessed a decline in women starting out in business for themselves, with a 2% decrease in women pursuing start-ups.
If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.
Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.
So: is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content'.
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Today, after lots of messing around with data, we’re pleased to be publishing an Inkybee view of 60 of the best PR blogs in the world.Why? Well, everyone loves a list. And, there are certainly a few of similar lists about at the moment. But, as far as we’re concerned, the primary reason for doing this it to experiment a bit with the powerful technology behind Inkybee.Last month Cision published a list of their Top 50 PR blogs and earlier this year PRWeek published their “Powerbook” of the most influential practitioners in the UK PR industry.We’re not competing with these publications and we’re definitely not proclaiming that this list is the definitive list of the best 60 public relations blogs on the planet. Quite the opposite. We recognise that this is a subjective process and ranking could be done in many different ways. We have been through a rigorous, objective methodology which we’ve detailed separately, but it can never be definitive. Plus, we have focussed sharply on “Public Relations” to the exclusion of blogs with wider coverage of marketing and social media....
We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.