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Best Free PR Tools, Best Free Resources For PR Professionals

Best Free PR Tools, Best Free Resources For PR Professionals | Digital PR News | Scoop.it
List of the best free PR tools: Includes news syndication, free media lists, social sharing apps and methods of sourcing media opportunities.
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New Online Tool Makes You Happier

New Online Tool Makes You Happier | Digital PR News | Scoop.it
New Online Tool Makes You Happier: Journal.Today is a new web based writing app designed to make you happier. Be one of the first to try it, and tell us...
Rachel Wild's insight:

This will take three minutes of your time, and claims to make you happier... and it does. Lovely little free tool that everyone should use on a daily basis to get themselves focused and feeling really positive...

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Which SEO Tools Are Worth Your Time?

Which SEO Tools Are Worth Your Time? | Digital PR News | Scoop.it

There are both free and paid tools, and you can spend a fortune every month licensing the paid ones.

 

You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions.

 

Which tools produce the best ROI for your time and money? Some of my favorite SEO tools; http://searchengineland.com/tools-tools-everywhere-seo-tools-worth-time-222123


Via Antonino Militello
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The future of SEO was PR, is it CRO now?

The future of SEO was PR, is it CRO now? | Digital PR News | Scoop.it
Staying ahead of the Google curve can be a feat in itself if you spend all day analysing keyword saturation rates and anchor text diversity. All SEOs need to remember it’s important sometimes to go back to basics to see the bigger picture.
Rachel Wild's insight:

Will we stand for this?

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Digital Marketing Institute Marks Official UK Launch with its first London ... - PR Newswire UK (press release)

Digital Marketing Institute Marks Official UK Launch with its first London ...
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Google+ will get you more business than Facebook or Twitter: here's how

Google+ will get you more business than Facebook or Twitter: here's how | Digital PR News | Scoop.it
There’s a lot of debate around the value that Google+ has to offer businesses in comparison to Facebook and Twitter. After all, Facebook and Twitter have already captured the market and that’s wher...
Rachel Wild's insight:

An incredibly useful article about how to use Google+ to drive traffic to your website. 

 

It is now essential for very website owner to have a Google+ account - without it you will be eating dust!

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Did Google just kill PR agencies? | ZDNet

Did Google just kill PR agencies? | ZDNet | Digital PR News | Scoop.it
New webmaster rules target core PR practices around press releases...
Rachel Wild's insight:

Some PR agency pain points here... but my view is that it's all good in the long term. What's your view?

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30+ compelling mobile search statistics

30+ compelling mobile search statistics | Digital PR News | Scoop.it

Mobile search is an unavoidable part of digital marketing as if brands don't adapt to consumer behaviour then they risk becoming sidelined if their competitors are faster to react....Google has already predicted that mobile search will overtake desktop in the next few years, so businesses should really already have a mobile search strategy in place.But don't just take Google's word for it. Here are 30 compelling mobile search stats to help make up your mind... Use of mobile search A comScore study found that the total number of US searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million searchers....


Via Jeff Domansky
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Ali Anani's curator insight, August 16, 2013 12:52 AM

New trends for business emerge

Ouida Sparkman's curator insight, August 16, 2013 12:30 PM

Is your blog responsive to a mobile search?

Jeff Domansky's curator insight, August 16, 2013 1:24 PM

Get your mobile mojo working or risk losing customers or falling behind your competitors.

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Crowdfunding: Money talks and connects | Trends | Marketing Week

Crowdfunding: Money talks and connects | Trends | Marketing Week | Digital PR News | Scoop.it
New methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers. 
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Three tips from successful crowdfunding campaigns | IJNet

Three tips from successful crowdfunding campaigns | IJNet | Digital PR News | Scoop.it
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
Rachel Wild's insight:

The benefits of crowdfunding seem boundless... For a 60+ page UK Industry report subscribe to: http://www.wilddigital.co.uk

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Digital PR News | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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LinkedIn continues to act like a media business -- it's now offering sponsored content

LinkedIn continues to act like a media business -- it's now offering sponsored content | Digital PR News | Scoop.it
LinkedIn has been behaving like a business publisher recently, as a way to become a go-to source for professional content and bolster its core recruiting business. The launch of sponsored content fits with this broad direction.
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Britain’s women leading drive to self-employment

Britain’s women leading drive to self-employment | Digital PR News | Scoop.it
The number of self-employed women in the UK has risen nearly three times faster – by 28 per cent between 2009 and 2014, compared with just 10 per cent for men.
Rachel Wild's insight:

There's been exponential growth in women taking the initiative in business in the UK but this is not matched elsewhere. Slower growth rates are recorded in other Western European countries, with France being the most closely matched, but only accounting for a 17% growth rate. Germany, however, has witnessed a decline in women starting out in business for themselves, with a 2% decrease in women pursuing start-ups.

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Social Shares and Inbound Links: New Correlation Data

Social Shares and Inbound Links: New Correlation Data | Digital PR News | Scoop.it

If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.

 

Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.

 

So: is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content'. 

 

Read More: http://www.business2community.com/social-data/social-shares-and-inbound-links-insights-from-new-correlation-data-01238827


Via Antonino Militello
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Social Media and Public Relations: Eight New Practices for the PR Professional

Social Media and Public Relations: Eight New Practices for the PR Professional | Digital PR News | Scoop.it
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/market...

Via Josepf J Haslam, Content Breeze
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Are PR Pros Digging Their Own Graves? - Business 2 Community

Are PR Pros Digging Their Own Graves? - Business 2 Community | Digital PR News | Scoop.it
Rachel Wild's insight:

PR is under threat... again! Is the industry agile enough to respond? My view is that if PR agencies are in any way reticent to adopt digital practices then they will be left for dead...

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PR Problems: Is it Time to Fire Your Agency? by @kateupdates

PR Problems: Is it Time to Fire Your Agency? by @kateupdates | Digital PR News | Scoop.it
The PR field is having a few PR problems itself these days. Not getting what you paid for? Today, we explore your rights - as an agency, or a client.
Rachel Wild's insight:

You've got to love Spin Sucks...!

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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | Digital PR News | Scoop.it
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Rachel Wild's insight:

Superb!

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11 Ways to Use Google Alerts to Get More Visibility Online and Offline

11 Ways to Use Google Alerts to Get More Visibility Online and Offline | Digital PR News | Scoop.it
Google has a very useful free alert service which can help you get more visibility, both online and offline. Google Alerts is an online clipping service which alerts you via email when online news ...
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60 of the best global PR blogs

60 of the best global PR blogs | Digital PR News | Scoop.it

Today, after lots of messing around with data, we’re pleased to be publishing an Inkybee view of 60 of the best PR blogs in the world.Why? Well, everyone loves a list. And, there are certainly a few of similar lists about at the moment. But, as far as we’re concerned, the primary reason for doing this it to experiment a bit with the powerful technology behind Inkybee.Last month Cision published a list of their Top 50 PR blogs and earlier this year PRWeek published their “Powerbook” of the most influential practitioners in the UK PR industry.We’re not competing with these publications and we’re definitely not proclaiming that this list is the definitive list of the best 60 public relations blogs on the planet. Quite the opposite. We recognise that this is a subjective process and ranking could be done in many different ways. We have been through a rigorous, objective methodology which we’ve detailed separately, but it can never be definitive. Plus, we have focussed sharply on “Public Relations” to the exclusion of blogs with wider coverage of marketing and social media....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 16, 2013 1:28 PM

Check out (cough) Number 17! LOL. Great PR resource.

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Why Canadian PR Firms Aren’t Blogging - Business 2 Community

Why Canadian PR Firms Aren’t Blogging - Business 2 Community | Digital PR News | Scoop.it

We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 16, 2013 1:30 PM

Shelley Pringle wonders what's up with Canadian PR firms.

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Craig Newmark: Poynter Publishes Definitive New Journalism Ethics Book -- ST. PETERSBURG, Fla., July 31, 2013 /PRN

Craig Newmark: Poynter Publishes Definitive New Journalism Ethics Book -- ST. PETERSBURG, Fla., July 31, 2013 /PRN | Digital PR News | Scoop.it
" Craig Newmark, founder of craigslist and now craigconnects, made a donation to Poynter to help fund a gathering of the invited writers and others interested in the evolving ethics of journalism.
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9 Publicity Stunts That Went Horribly Wrong

9 Publicity Stunts That Went Horribly Wrong | Digital PR News | Scoop.it
We've collected a list of some marketing stunts that went horribly wrong — from giant melting popsicle to accidental deliveries of dead goldfish.
Rachel Wild's insight:

Ouch!

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