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How to develop the one leadership trait that trumps them all - Denver Business Journal

How to develop the one leadership trait that trumps them all - Denver Business Journal | Digital Strategy | Scoop.it
It's a trait we rarely think about in a business setting, but Stacey Epstein argues that it's actually the most important leadership trait you can have.

Via Marty Koenig
Lizette Touber's insight:

Hurray for empathy! 

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Marty Koenig's curator insight, July 11, 5:50 PM

What kind of leader are you?

Donna Bryan's curator insight, July 12, 8:33 AM

interesting read

Dave Phillipson's comment, July 12, 1:07 PM
You'd think that a publication as mainstream as Denver's Business Journal is, could get this one right. Before one can have empathy, they must first posess the #1 Leadership trait: Listening.
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Rescooped by Lizette Touber from Public Relations & Social Media Insight
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Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party | Digital Strategy | Scoop.it

...This is not unlike your content marketing plan – combining the right elements to serve the right solution at the right time (à la Google’s “zero moment of truth”).

 

In short, brands are in charge of creating a digital banquet that will delight their target audience.


To do that, you need the chef – the digital marketer, to orchestrate the main dish, the content, served up with “SEO sauce,” a combination of art and technique.Let’s explore these ideas more....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 2, 10:51 AM

Here's how content marketing is like a dinner party and basic advice for serving it right

Jack Varnell's curator insight, August 3, 7:13 AM

"combining the right elements to serve the right solution at the right time "

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How to develop the one leadership trait that trumps them all - Denver Business Journal

How to develop the one leadership trait that trumps them all - Denver Business Journal | Digital Strategy | Scoop.it
It's a trait we rarely think about in a business setting, but Stacey Epstein argues that it's actually the most important leadership trait you can have.

Via Marty Koenig
Lizette Touber's insight:

Hurray for empathy! 

more...
Marty Koenig's curator insight, July 11, 5:50 PM

What kind of leader are you?

Donna Bryan's curator insight, July 12, 8:33 AM

interesting read

Dave Phillipson's comment, July 12, 1:07 PM
You'd think that a publication as mainstream as Denver's Business Journal is, could get this one right. Before one can have empathy, they must first posess the #1 Leadership trait: Listening.
Rescooped by Lizette Touber from Social media news
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Evaluating change: How data must lead decision making

Evaluating change: How data must lead decision making | Digital Strategy | Scoop.it
We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing.

Via zackrizmanic
Lizette Touber's insight:

Handy list of measurement tools by @zackrizmanic.

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LinkedIn Launches New Small Business Site

LinkedIn Launches New Small Business Site | Digital Strategy | Scoop.it
The free resource center, dubbed LinkedIn Small Business, responds to the findings of a recent LinkedIn study of how small businesses use social media.

Via Marty Koenig
Lizette Touber's insight:

Interesting, thanks @Marty Koenig

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Marty Koenig's curator insight, April 6, 3:20 PM

Looks promising.

LucWarnotte's curator insight, April 7, 3:12 AM

The free resource center, dubbed LinkedIn Small Business, responds to the findings of a recent LinkedIn study of how small businesses use social media

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | Digital Strategy | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....

 

But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

aanve's curator insight, March 21, 10:51 PM

www.aanve.com

 

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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Digital Strategy | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky
Lizette Touber's insight:

It´s all about trust! 'Getting out there' and being known is one of the those key drivers...

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Pallab Kakoti's curator insight, March 14, 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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How I Became A Digital Native: Six Tips From A Top Digital Entrepreneur - Forbes

How I Became A Digital Native: Six Tips From A Top Digital Entrepreneur - Forbes | Digital Strategy | Scoop.it
How I Became A Digital Native: Six Tips From A Top Digital Entrepreneur
Forbes
Digital entrepreneur Shaa Wasmund is founder and CEO of Smarta, a site that supports entrepreneurs and owners of small businesses.
Lizette Touber's insight:

Some nice tips for all of us, digital entrepreneurs.

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Business Social Networking: All LinkedIn with Nowhere to Go - Utne Reader Online

Business Social Networking: All LinkedIn with Nowhere to Go - Utne Reader Online | Digital Strategy | Scoop.it
Business Social Networking: All LinkedIn with Nowhere to Go
Utne Reader Online
In a jobs economy that has become something of a grim joke, nothing seems quite so bleak as the digital job seeker's all-but-obligatory LinkedIn account.
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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Digital Strategy | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.

 

With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.

 

Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky
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Gonzalo Moreno's curator insight, July 29, 5:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 7:49 AM

social media

 

Moumita Gryffindorian Dasgupta's curator insight, July 31, 1:00 AM

I think mashable caught up a good list this time...read it here....

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Crowdfund marketing: How to promote your Kickstarter campaign

Crowdfund marketing: How to promote your Kickstarter campaign | Digital Strategy | Scoop.it

Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.

 

For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.

 

The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 10:11 AM

Top 12 ways to master social media promotion for your Kickstarter campaign. Great blueprint works for other social media campaigns as well.

Keepamericaheard Maria Catania's curator insight, June 12, 1:09 PM

@kickstarter @BestofKickstart @Crowdfund_RT @Crowdtilt @VibeLasOlas @InSourhFlorida @FCacoosa (Mr. Bigg) @facebook @twitter @twittermedia thanks 4the follow @CcolbyjMaria @CCOLBYJL 

#Twitter #Facebook upgrades their #software, and still has #Technical #glitch, wasted software investment...

 

 

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Why Most People's Charts & Graphs Look Like Crap | Hubspot

Why Most People's Charts & Graphs Look Like Crap | Hubspot | Digital Strategy | Scoop.it

Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good. The wrong presentation can diminish the data’s message or, worse, misrepresent it entirely.


That’s why good data visualization relies on good design. And it’s about more than just choosing the right chart type. It’s about presenting information in a way that is easy to understand and intuitive to navigate, making the viewer do as little legwork as possible. Of course, not all designers are data visualization experts, which is why much of the visual content we see is, well, less than stellar. Here are 10 data visualization mistakes you’re probably making and the quick fixes to remedy them....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 4:08 PM

10 great tips torepresent your data with easy-to-comprehend visuals.

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The Top 8 Social Networks For Business

The Top 8 Social Networks For Business | Digital Strategy | Scoop.it
Recently, Adobe's CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluate

Via The Fish Firm
Lizette Touber's insight:

Good overview for everyone using Social for their business

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Joe Stafura's curator insight, April 4, 10:44 AM

Nice heat map of functionality as the differences of social networks become clear, the ease of access is being challenged by the diversity of locations being frequented by various groups, all with different expectation. 

celeste howe's curator insight, April 5, 1:46 AM

Think of Twitter as a launch pad for your customers to get to where you want them to go...

Dawn Abraham ✰'s curator insight, April 5, 7:31 PM

Thanks for the great info. Scooped it. XOXO

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The Future Of Business Is Digital

The Future Of Business Is Digital | Digital Strategy | Scoop.it

Business leaders don’t think of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. 


Via Wouter Go
Lizette Touber's insight:

This is the interesting part: while 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy.

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Colorado Crowdsourcing the Search for Malaysia Flight 370

Colorado Crowdsourcing the Search for Malaysia Flight 370 | Digital Strategy | Scoop.it
                                           (Photo Credit: The Associated Press) DENVER – As the mystery of what happened to the 239 people on board Malaysia flight 370 deepens, a Colorado satellite imaging company is launching an effort to crowdsource the search, asking the public for help analyzing high-resolution images for any sign of the missing airliner. Longmont, Colo.-based DigitalGlobe trained cameras from its five orbiting satellites Saturday on the Gulf of Thailand region where Malaysia flight 370 was last heard from, said Luke Barrington, senior manager of Geospatial Big Data for DigitalGlobe. The images being gathered will be made available for free to the…

Via Marty Koenig
Lizette Touber's insight:

Great idea!

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Michaël Ameye's curator insight, March 11, 4:57 AM

The challenge will be the coordination and the quality of analysis, they should probably ensure analysis is redundant

 

But this shows promises for the future of humanity.  Gather people around problems to contribute   !

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Crowdfunding in Architecture: Game Changer or PR Game? - ArchDaily

Crowdfunding in Architecture: Game Changer or PR Game? - ArchDaily | Digital Strategy | Scoop.it
Crowdfunding in Architecture: Game Changer or PR Game?
Lizette Touber's insight:

Game Changing? Computer says no...

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