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The Digital Evolution of Public Relations
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Did Amazon just pull off the best PR stunt ever? - CNBC.com

Did Amazon just pull off the best PR stunt ever? - CNBC.com | Digital PR | Scoop.it
Bloomberg
Did Amazon just pull off the best PR stunt ever?
CNBC.com
Amazon.com CEO Jeff Bezos called it an Octocopter, but was it also a great PR stunt …perhaps even one of the best ever?
rosiemedia's insight:

Just loved this! What a way to time a new story.  I think they newsjacked Cyber Monday!

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Janine Lloyd's curator insight, December 5, 2013 1:30 AM

Great example of superb PR!

 

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Giving Tuesday

Giving Tuesday | Digital PR | Scoop.it
About 15 months ago, I had lunch with Henry Timms, interim executive director for the 92nd Street Y in New York City. He had a wonderful notion: that America was looking for a new way to give back.
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Morgan Stanley: 75 Billion Devices Will Be Connected To The Internet Of Things ... - Business Insider

Morgan Stanley: 75 Billion Devices Will Be Connected To The Internet Of Things ... - Business Insider | Digital PR | Scoop.it
Business Insider
Morgan Stanley: 75 Billion Devices Will Be Connected To The Internet Of Things ...
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Reuters' Matthew Keys accused of helping Anonymous deface Tribune site | Digital Trends

Reuters' Matthew Keys accused of helping Anonymous deface Tribune site | Digital Trends | Digital PR | Scoop.it
Reuters' social media editor, Matthew Keys, is facing potential jail time for divulging to Anonmyous the Tribune Company's server's log-in credentials.
rosiemedia's insight:

This is more about modern journalism and the twists and turns that reporters can get tangled up with on the internet.

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Watching what you’re watching: Time Warner to Track Viewers’ Eye Movements in Second Screen Study

Watching what you’re watching: Time Warner to Track Viewers’ Eye Movements in Second Screen Study | Digital PR | Scoop.it
In a rather big brother-ish move, Time Warner and Ball State University researchers will use eye-tracking technology,to better understand how people interact with a second screen while watching TV.
rosiemedia's insight:

Just plain spooky...

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Do Not Track privacy bill reintroduced in Senate - CNET

Do Not Track privacy bill reintroduced in Senate - CNET | Digital PR | Scoop.it
Do Not Track privacy bill reintroduced in Senate
CNET
Do Not Track privacy bill reintroduced in Senate.
rosiemedia's insight:

Although I love seeing metrics for online campaigns, I also see the need for consumers to have control over their online privacy.

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How Facebook Graph Search Is Being Used By Users

How Facebook Graph Search Is Being Used By Users | Digital PR | Scoop.it
There are now hundreds of thousands of people using the beta of Graph Search and we’re really interested to see how people are using the product. Here are some favorite ways people are using it today.1.
rosiemedia's insight:

Could this be useful for building influencer relationships?

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5 Digital Media Relations Trends for 2013

5 Digital Media Relations Trends for 2013 | Digital PR | Scoop.it
Remember the days when we’d read our newspaper with a cup of coffee in the morning and watch the evening news on TV?
rosiemedia's insight:

Know how your audience consumes their media. One way to make sure you've got it right?  Ask them.

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Shame: Online Video is Big Yet 77% of Brands Don’t Use It

Shame: Online Video is Big Yet 77% of Brands Don’t Use It http://t.co/fbGUyYpy
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Social Media Video Content Strategies and Equipment

Social Media Video Content Strategies and Equipment | Digital PR | Scoop.it
Integrated Alliances delivers LinkedIn training in live workshops and Webinars and at conferences. The other part of the IA offering is producing LinkedIn training videos based on the sale lessons, but in short video form.
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Google+ Feedback Forms Come to Your Website

Google+ Feedback Forms Come to Your Website | Digital PR | Scoop.it

The Next Web · Blog · Conference ... A music and tech junkie who calls Nashville home, Brad is the North American Editor for TNW, a Resource for the Professional Clown and loves telling the stories from amazing startups.


Via axelletess
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7 Competition Crushing Value Propositions

7 Competition Crushing Value Propositions | Digital PR | Scoop.it

One of the biggest challenges that any small business faces in the area of marketing is standing out from...

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8 Creative Social Media Tactics to Conquer Local Competitors

8 Creative Social Media Tactics to Conquer Local Competitors | Digital PR | Scoop.it
Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides.
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NBA Player Makes Nice With Fan After Beaning Her With Basketball

NBA Player Makes Nice With Fan After Beaning Her With Basketball | Digital PR | Scoop.it
During an NBA game on Friday night, Gerald Henderson of the lowly Charlotte Bobcats botched a cross-court pass, sailing it over a teammate and out of bounds. Meanwhile, a female fan walked along the sideline in front of the first row of seats.
rosiemedia's insight:

Nice response from the heart that showed authenticity and class. Good job on handling a situation that could've ended up as a PR disaster. Goes to show you how much Twitter can be a powerful medium.

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month

6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month | Digital PR | Scoop.it
As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways -- from fundraisers to 5Ks.
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‘Humanrithm’ and curation: Scoop.it launches new iteration

‘Humanrithm’ and curation: Scoop.it launches new iteration | Digital PR | Scoop.it
The new Scoop.it is finally here! The result of a community-driven initiative, the revamped platform aims at making content and users more easily discoverable through the implementation of interest channels.
rosiemedia's insight:

Been using scoop.it since the earliest days.  Love the direction it's taking in curation!

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Content Marketing Far More Popular in Australia than in North America and the UK - Everything PR

Content Marketing Far More Popular in Australia than in North America and the UK - Everything PR | Digital PR | Scoop.it
Everything PR Content Marketing Far More Popular in Australia than in North America and the UK Everything PR A survey from the Content Marketing Institute (CMI) and the Association for Data-driven Marketing & Advertising about content marketing in...
rosiemedia's insight:

I'm not really surprised to read this since Australia also embraced social media much more quickly back in the day.

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The Science of Social Advocacy: Inspiring Employee and Partner Advocates

The Science of Social Advocacy: Inspiring Employee and Partner Advocates | Digital PR | Scoop.it
Employee advocates are important not just because they are a strong measure of a brand’s strength and trustworthiness, but also because they help a brand amplify their owned media reach and generate earned media.
rosiemedia's insight:

If your employees are bragging about how great it is to work for you, then you're definitely doing something right.  The amount of social proof gained is priceless and genuine.  I don't think companies should focus on this concept, but they should be aware of how a strong brand can be even more so and seek to encourage and reward employees and partners who advocate.

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Where do you get your local news from?

Where do you get your local news from? | Digital PR | Scoop.it
BBC Radio Leeds asked me to come in to talk about local news this morning. This week, the ABC released a report stating that local newspaper circulation figures continue to drop, so they wanted to talk to myself and a journalist about this.
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Best (& worst) public relations & social media moments of 2012 | Polaris

Best (& worst) public relations & social media moments of 2012 | Polaris | Digital PR | Scoop.it
From Mark Carney to Rob Ford here are my picks for the best and worst public relations moments of 2012.
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Study: Nearly a quarter of major brands use online video advertising :: BtoB Magazine

Study: Nearly a quarter of major brands use online video advertising :: BtoB Magazine | Digital PR | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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4 Powerful Marketing Lessons From a Voyage Around The World

4 Powerful Marketing Lessons From a Voyage Around The World | Digital PR | Scoop.it
If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted.
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Social Media: The Most Valuable Tool During the Zombie Apocalypse?

Social Media: The Most Valuable Tool During the Zombie Apocalypse? | Digital PR | Scoop.it
The Zombie Apocalypse is a topic that is near and dear to my heart.  My friends and I have talked about how we would organize our resources, where we would hold up, and what the best skills and equipment would suit the job for survival.  Do I...
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Google gets into market research, turns online surveys into paywall replacements

Google gets into market research, turns online surveys into paywall replacements | Digital PR | Scoop.it
Brands interested in doing market research and publishers trying to make money on content have a new friend in Google, as the search giant is acting as go-between with a new tool that gives both audiences exactly what they want.
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Top Online Marketing News March 30, 2012

Small Businesses Increase Online Marketing Efforts This video from AT&T Business provides great insight into online marketing trends for small...
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