Digital Portfolio by Small Back Room
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Digital Portfolio by Small Back Room
Digital Portfolio by Small Back Room
Web & other digital work created by Small Back Room
Curated by John Rushton
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OCCC ESTATE RENEWAL CORNWALL ROAD

OCCC ESTATE RENEWAL CORNWALL ROAD | Digital Portfolio by Small Back Room | Scoop.it

Small Back Room's support for the Grainger redevelopment of the OCCC Estate includes web and public consultation . . . and it's right opposite our offices !

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Regent Street Online, the Premier Retail Destination in London with a web presence to back this up . . .

Regent Street Online, the Premier Retail Destination in London with a web presence to back this up . . . | Digital Portfolio by Small Back Room | Scoop.it
Located at the heart of London's West End, Regent Street is one of the world's most prestigious shopping and lifestyle destinations, famous for its flagship stores and international brands.
John Rushton's insight:

New website launched to reflect the new brand for Regent Street - all a Small Back Room creation . . .

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London's UK Airport Expansion: Heathrow Hub, The smart solution for a Nation's problems

London's UK Airport Expansion: Heathrow Hub, The smart solution for a Nation's problems | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

Small Back Room tare responsible for the material that you might see  at present . . . What do do about London's Airports ???

 

Heathrow Hub is the best solution be miles.

 

Maintaining the importance and connections to Heathrow the Hub proposal centres on lengthening the Northern runway:

 

Less disruption, less cost, less buildings demolished, less early morning flight aircraft noise -  and quicker to implement by far.

 

A much better solution that an additional third runway.

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Belong in Bermondsey.com, Public consultation for Grosvenor's redevelopment of this urban district

Belong in Bermondsey.com, Public consultation for Grosvenor's redevelopment of this urban district | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

As part of a wider instruction we designed and run this site for the 'public consultation' of the redevelopment of the biscuit factory in Bermondsey. A project by Grosvenor.

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Pembroke Real Estate, a corporate site for an international property developer

Pembroke Real Estate, a corporate site for an international property developer | Digital Portfolio by Small Back Room | Scoop.it

Pembroke Real Estate, an international organisation for whom we have completed phase one of the web strategy.

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Television Centre W12, a site to manage public consultation for a new 'place' in London

Television Centre W12, a site to manage public consultation for a new 'place' in London | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

Welcome to The Television Centre - This is the website to accompany Small Back Room's communications package for the Public Consultation programme 2013.

 

The Television Centre is a special site and the vision created by the partnership between Stanhope Plc and the BBC is one of retaining and enhancing these much loved buildings.

 

The vision will be delivered through three planning applications submitted by Stanhope and the BBC.

 

VISION 1

Creating a new permanent home for BBC Worldwide.

 

VISION 2

The Refurbishment of Studios 1-3 for BBC Studios and Post production.

 

VISION 3

Opening up the site to create a public space.

A new hub for creative industries.

Creating a special place to live.

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fifty | Grosvenor Hill | Commercial space To Let

fifty | Grosvenor Hill | Commercial space To Let | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

A web site that is part of the portfolio of materials prepared for this high profile development by Grosvenor. The communications language echos Terence Donovan's photography. Donovan used to have his studio on the site. 

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Regent Street Office Direct, London W1, a site for letting sub-200 m2 office units in the portfolio

Regent Street Office Direct, London W1, a site for letting sub-200 m2 office units in the portfolio | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

Small Back Room have been looking after the Regent Street Estate for 15 years. During this time we have created the brand, its values and been instrumental in just about everything creative.

 

This is one of the suite of web sites.  Here we promote the offices available to tenants - mainly anything under 2,000 sq.ft. This landlord/tenant relationship is managed by The Crown Estate's own in house team; Regent Street Office Direct.

 

This is a wonderfully easy site to interrogate. The viewer can either search by square feet (often difficult to calculate the space required for an organisation) - or just fill in the number of people the space is needed for, and hey presto, the site works out what you need, what is available, and presents it to you the viewer . . . Simples

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Sloane Street, a retail destination in central London

Sloane Street, a retail destination in central London | Digital Portfolio by Small Back Room | Scoop.it

An instruction for Small Back Room to establish a brand for Sloane Street which included this web site. It encompasses the stores, lifestyle, location and the heritage of the street, one of London's key destinations for international fashion brands.

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The Portman Estate, one of 'the Great Estates', a site to promote commercial opportunities and promote Portman's values and ethics

The Portman Estate, one of 'the Great Estates', a site to promote commercial opportunities and promote Portman's values and ethics | Digital Portfolio by Small Back Room | Scoop.it

Web site created which shows the diversity of the Estate's holdings as well as providing a wealth of historical information, a timeline presentation and, of course, listing properties available . . .

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Elizabeth House, a 100,000 m2 commercial development in Waterloo, a 'game-changer' for the district

Elizabeth House, a 100,000 m2 commercial development in Waterloo, a 'game-changer' for the district | Digital Portfolio by Small Back Room | Scoop.it

A £600m investment in Waterloo, through the redevelopment of Elizabeth House, will create a new business district for London and be the catalyst for other developments in the area.

John Rushton's insight:

As part of our communications for the planning application . . . a web site  which provides all relevant information for the Public Enquiry and addresses the opportunity for feedback from interested parties . . .

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Construction and energy law specialists | Fenwick Elliott

Construction and energy law specialists | Fenwick Elliott | Digital Portfolio by Small Back Room | Scoop.it
Largest specialist construction law firm in the UK, offering a full range of legal services for construction, engineering and energy projects worldwide.
John Rushton's insight:

Small Back Room provided a brand rationalisation and refresh for Fenwick Elliott - The construction & energy law specialists. Instructions include web & digital design and print rationalisation.

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CBRE: Central London Residential lettings and sales through this site . . .

CBRE: Central London Residential lettings and sales through this site . . . | Digital Portfolio by Small Back Room | Scoop.it
Residential developments, new developments in central London, property to buy in central London
John Rushton's insight:

A site that echos the CBRE International brand - yet encompasses all that a tenant, purchaser or investor looks for in unique London living experience.

 

It is effectively tied in to the vast database of residential property so that the resultant search is fast, efficient and accurate.

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Marylebone Village, Place-making in London

Marylebone Village, Place-making in London | Digital Portfolio by Small Back Room | Scoop.it

Small Back Room has provided a web site for Marylebone . . . whilst carrying relevant emotions and information for its notable and very worthy shops, restaurants, bars, museums and so one . . . we major on the personalities that are associated with this important 'place' in London. Place-making at its best !

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Shakespeare's Globe, Information & Transactional site for an ionic tourist and entertainment destination

Shakespeare's Globe, Information & Transactional site for an ionic tourist and entertainment destination | Digital Portfolio by Small Back Room | Scoop.it
Founded by the pioneering American actor and director Sam Wanamaker, Shakespeare's Globe is a unique international resource dedicated to the exploration of Shakespeare's work and the playhouse for which he wrote, through the connected means of...
John Rushton's insight:

Creating one website that brought together all of Shakespeare's Globe facilities and oportunities: program information, bookings, education, exhibitions, retail, eating & drinking, fundraising as well as the forthcoming Sam Wanamaker Playhouse - opening in January 2014.


 


Part of Small Back Room's ongoing instruction for brand definition and refinement, posters & programmes, advertising, wayfinding signage as well as designing labels of their excellent ales . . .

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Traffic Penalty Tribunal, the final arbitration for parking penalty appeals in the UK

Traffic Penalty Tribunal, the final arbitration for parking penalty appeals in the UK | Digital Portfolio by Small Back Room | Scoop.it
Traffic Penalty Tribunal homepage
John Rushton's insight:

Small Back Room designed the brand and communications style for the organisation that handles all the appeals for 'matters parking'.


 


The Traffic Penalty Tribunal are the Impartial, Independent Adjudicators to whom you would appeal if your parking fine appeal (or bus lane offence, or failure to pay the toll on the Dartford Bridge) had been turned down by the council where the offence had 'alegidly'  occurred.


 


PATAS does the same 'job' for London Boroughs.  


Traffic Penalty Tribunal handles the rest of England - and Wales.


 


Related to this sector Small Back Room also designed the brand and information material, including a special alphabet, for PATROL. This is an organisation solely concerned with the provision of information on parking regulations outside London. www.patrol-uk.info


 

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Discover Elektron | Thomson Reuters Financial & Risk

Discover Elektron | Thomson Reuters Financial & Risk | Digital Portfolio by Small Back Room | Scoop.it
Discover more innovative and effective ways of meeting future challenges in financial markets. We've organized a series of special industry events, white papers and webinars.
John Rushton's insight:

One stream of our work for Thomson Reuters includes digital instructions to facilitate events for their Financial Market team.

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Small Back Room creates a new brand for Regent Street London (after creating the original one 13 years ago)

Small Back Room creates a new brand for Regent Street London (after creating the original one 13 years ago) | Digital Portfolio by Small Back Room | Scoop.it

Regent Street in London has revealed a new brand identity, with the aim of “enlivening” the area and reflecting its “transformation”.


The new identity has been launched to coincide with Regent Street Fashion and Design Month, taking place in September.


More than 10,000 people are employed on Regent Street, and it sees 7.5 million tourist visits per year. It also includes a number of Grade II listed buildings.

John Rushton's insight:

The Crown Estate commissioned consultancy Small Back Room to redesign the visual identity. It includes a “simple” white rectangle and circle which can be “filled in” with different colours, says the consultancy’s creative director Gavin Tuck.

“Something needed to work as a canvas,” says Tuck. “It had to have a sense of play within it.”


He adds that the identity fulfils the new brand strategy of Always. Different”, implying that the area is “consistent in quality but always transforming and changing”, says Tuck.


He adds: “The two are in absolute contrast. The area is always Grade II-listed, but it’s constantly changing – in the same way, the pattern of the logo is always, but the fill of the logo is different.”

Tuck says the change adapts the logo for different audiences, while the consistent features make it identifiable. “The logotype and beautifully simple shapes work as descriptors,” he says. “We wanted it to feel bright, vibrant and have a youth appeal to it, but still fulfil a more mature nature.”


The new identity replaces the previous logo, which was in use for 13 years and was also designed by Small Back Room.

The Crown Estate says that the new logo replaces a “much-loved but fairly rigid and out-dated brand marque that is no longer relevant for a modern lifestyle destination”.


The project has taken a year and a half to complete, and includes this reskin of Regent Street’s retail website regentstreetonline.com with a new background. A full website redesign will be rolling out this month.


The Crown Estate has been implementing a £1 billion Regent Street investment programme since 2002, which the estate says is guided by the street’s values of “quality, heritage, style and success”. It has included more than £25 million invested in public realm improvements.


The new branding has been applied to this website, and is rolling out across all marketing collateral, including on taxis and window displays in the area, stationery and social media.


Sarah Dawood | Design Week | 3rd September 2015

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10 Cork Street London, a letting site for commercial offices

10 Cork Street London, a letting site for commercial offices | Digital Portfolio by Small Back Room | Scoop.it

Grada A office space offering 1,614 - 5,416 sq.ft. with the reception and common parts being finished to the highest specification. 10 Cork Street is in tune with the exacting standards and character of Mayfair.

John Rushton's insight:

A website as an integrated part of a leasing campaign of this world recognised address.

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John Rushton's curator insight, March 20, 2015 12:46 PM

A website as an integrated part of a leasing campaign of this world recognised address.

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Cundall: International coverage for international engineers

Cundall: International coverage for international engineers | Digital Portfolio by Small Back Room | Scoop.it
Although our roots were originally in the north east of England, the practice has grown significantly over the years and now operates from offices across the United Kingdom in London, Edinburgh, Birmingham and Manchester.
John Rushton's insight:

Cundall's engineering consultancy services cover the entire life cycle of any building project. Clients find our ‘total solutions’ approach saves them time, money and effort.  

 

Small Back Room provides a web platform for international communications & marketing support.

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Royal Wharf, a new 40 area residential 'place' on the Thames

Royal Wharf, a new 40 area residential 'place' on the Thames | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

As part of the brand and communications materials, there was naturally a need for web support.  Here Small Back Room designed a site which supported our advertising, TV, and printed material which served as a registration for interested home buyers . . . as well as an online resource for the sales brochure/book and plans for each and every home in phase two.

 

A Ballymore/Oxley project creating a new waterside destination in London.

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Regent Street London | Shopping | Restaurants | Events

Regent Street London | Shopping | Restaurants | Events | Digital Portfolio by Small Back Room | Scoop.it
New season fashion features, spa reviews, restaurant offers, competitions and more from the online magazine that encapsulates the quality, heritage, style and success of Regent Street, London’s most famous curve.
John Rushton's insight:

Regent Street; Place-making at its best.

Quality, Heritage, Style and Success.

 

A site which is tailored to the consumer and is very regularily updated so that the experience is always exciting and relevant.

 

Originally this site was conceived as a business-2-business site to promote leasing opportunities to potential tenants. Over the years it has now migrated to be a business-2-consumer site to support the tenants on the street.

 

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East Village London E20, place-making for a new district of London. 2,800 private rental sector homes on the former 2012 Athletes Village in the heart of the Queen Elizabeth Park

East Village London E20, place-making for a new district of London. 2,800 private rental sector homes on the former 2012 Athletes Village in the heart of the Queen Elizabeth Park | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

The web site for East Village - just part of the brand and marketing communications 'packages' that Small Back Room are responsible for . . .

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設為首頁 : Cundall, international engineering - in China!

設為首頁 : Cundall, international engineering - in China! | Digital Portfolio by Small Back Room | Scoop.it
John Rushton's insight:

And of course Small Back Room can cater for different cultures - and languages . . .

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The leading technology & digital media law firm - Kemp Little 

The leading technology & digital media law firm - Kemp Little  | Digital Portfolio by Small Back Room | Scoop.it
Many law firms keep up with new technology. We lead it_ ...
John Rushton's insight:

This site is part of the marketing and communications material which Small Back Room have provided for Kemp Little.  

Our instructions included a total brand refresh and included environmental graphics.

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